American Camp Association
American Camp Association
The American Camp Association, New York and New Jersey (ACA, NY & NJ) is a prominent organization dedicated to advancing the camp and advocacy communities across New York and New Jersey. They focus on setting industry standards, facilitating advocacy, and connecting families and camp professionals through education and resources.
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The client required a modern, scalable website that could effectively serve two distinct audiences: the public, seeking camp information, and professional members, requiring specialized resources.
Sabcube designed a WordPress platform with a "choose-your-own-adventure" style homepage, guiding users into two separate, equally prominent content tracks.
The dual-path navigation reduced user confusion and tailored the experience to distinct audiences, empowering ACA, NY & NJ to fulfill its dual mission effectively.
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