RubberForm
Building a Stronger Digital Platform for RubberForm’s Growth
RubberForm is the exclusive U.S. manufacturer and seller of premium recycled rubber safety and traffic products. Through domestic production, durable materials, and a commitment to sustainability, the company provides dependable solutions for construction sites, municipalities, commercial properties, industrial facilities, and other safety-focused environments.
RubberForm partnered with SABCUBE to modernize its website, strengthen its market position, and create a clearer path from product discovery to purchase. The relationship has since expanded, with SABCUBE serving as RubberForm’s marketing agency of record across paid search, paid social, SEO, landing pages, creative development, and other ongoing digital initiatives.
Let's TalkOBJECTIVE
RubberForm needed a modern digital platform that better communicated the quality of its U.S.-made products while making an extensive catalog of safety solutions easier to navigate. The existing website did not clearly differentiate the brand from lower-quality imported alternatives, and an outdated quote cart created unnecessary friction in a sales process that often requires consultation.
The goal was to create clearer conversion pathways that better reflected how customers actually purchase RubberForm products, while giving the company a stronger foundation for ecommerce, lead generation, advertising, SEO, and continued growth. The website also needed to strengthen key brand differentiators including domestic manufacturing, recycled materials, durability, and specialized safety expertise.
SCOPE OF WORK
APPROACH
SABCUBE redesigned the RubberForm experience around clearer product discovery and a sales journey that better matched the company's consultative process. The legacy quote cart was replaced with more direct calls to action that encourage customers to connect with the sales team when they need guidance, followed by a streamlined checkout process that lets confirmed purchases be completed efficiently online. We also reworked navigation and content organization to make RubberForm's broad range of safety products easier to explore.
We paired the website redesign with an integrated digital marketing program spanning paid search, paid social, SEO, landing pages, and ongoing creative development. Campaigns are structured around specific products, applications, and customer needs, while conversion planning accounts for the full journey from initial product research to calls, form submissions, sales consultations, and completed purchases.
IMPACT
The redesigned website gave RubberForm a more credible and effective digital presence that better reflects the quality, durability, and professionalism of its products. Visitors can navigate product categories more easily, understand the company's U.S.-made positioning more quickly, and take actions that better align with how RubberForm sells.
Since launch, RubberForm has seen an increase in inbound sales calls generated through the website, along with higher checkout completion rates following sales consultations. Combined with ongoing paid media, SEO, landing page development, and creative support, the website now serves as the center of a coordinated marketing and sales ecosystem built to increase demand, and support continued growth.
Let's Talk