LAI Speakers
Unifying Three Brands Into One High-Performance Digital Ecosystem
Leading Authorities, Inc. (LAI) is a premier speakers bureau based in Washington, D.C., representing world-class talent while also offering event production through LAI Live and video communications through LAI Video. Together, the three divisions serve a global audience with speaker representation, live event experiences, and professional video services.
As the organization evolved, LAI needed a digital ecosystem that could unify these distinct business lines without sacrificing each brand's identity or functionality. SABCUBE was brought in to establish a cohesive digital experience that strengthened the overall LAI brand while positioning the main Speakers website as the central destination for high-profile speaker engagements.
Let's Talk
LAI needed to redesign and synchronize the digital presence of LAI Speakers, LAI Video, and LAI Live around a more consistent visual and strategic foundation. Each division required its own functionality and content experience, but the wider ecosystem needed to feel connected and reinforce LAI's collective authority.
For the main LAI Speakers website, the goal was to create a high-performance digital flagship that made it easier for meeting planners, executives, and other decision-makers to discover talent, access information quickly, and move toward an inquiry. Stronger lead generation, faster navigation, and a more polished brand experience were central to the redesign.
SABCUBE worked closely with LAI's internal design and video teams to develop a scalable WordPress ecosystem across all three brands. A shared visual language, sophisticated design system, and consistent interface patterns created greater continuity between LAI Speakers, LAI Video, and LAI Live while still allowing each division to maintain its own distinct identity.
For the main Speakers website, the experience focused on speed, discovery, and conversion. Navigation and content pathways were designed to help users reach relevant speakers and information quickly, while intentional calls to action and custom forms reduced friction in the inquiry process. LAI's original video content was integrated throughout the experience to strengthen visual storytelling, and each site was developed with mobile responsiveness, performance, and long-term SEO scalability in mind.
IMPACT
The new digital ecosystem gave LAI a more unified and authoritative online presence across its speakers, video, and live event divisions. Users can now move between services with greater continuity, while the main LAI Speakers site provides a more polished and intuitive experience for discovering talent and submitting high-value inquiries.
With stronger brand consistency, streamlined conversion pathways, improved performance, and a scalable WordPress foundation, LAI now has a digital platform built to enable ongoing content growth, global marketing initiatives, and continued expansion across all three service lines.
Let's Talk