MIND GAMES Fragrance
OVERVIEW
MIND GAMES Fragrance
MIND GAMES is a luxury fragrance line that delivers a scent wardrobe of extreme olfactive signatures. Their niche fragrances are crafted by Master Perfumers, housed in statuesque bottles, and intricately contrived to embolden their consumers' obsessions.
These fragrances aim to transport you to the crucial moments of competition in a test of character, skill, and intellect.
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OBJECTIVE
To best showcase and sell their line of fragrances, it was imperative MIND GAMES had an e-commerce website that is not only appealing and user-friendly but also robust with information to drive sales.
SCOPE OF WORK
- UX Analysis
- Motion Graphics
- Web Design
- Strategy
- Development
- Branding
APPROACH
After discussing MIND GAMES' goals, our team at Sabcube went to work formulating a plan to integrate their luxury fragrances and chess' complex artistry and strategy into an immersive shopping experience.
IMPACT
Traffic immediately began flowing in. Totaling over 3,200 users since the website launch in mid-September, they saw a 13% week-over-week increase in user traffic and an average engagement rate of 63%.
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