Maggie McFly’s
Building a Stronger Digital Engine for Restaurant Growth
Maggie McFly's is a polished-casual craft eatery and bar recognized for its expansive menu of scratch-made dishes, locally sourced ingredients, and handcrafted drinks. With locations across multiple states, the brand offers something for everyone while maintaining the quality, atmosphere, and attention to detail expected from an elevated dining experience.
As Maggie McFly's prepared for continued expansion, it partnered with SABCUBE to modernize its website and boost its social media and digital advertising presence. The goal was to create a better connected digital ecosystem that could enhance the brand, support individual restaurant locations, and turn online engagement into reservations, takeout orders, and measurable foot traffic.
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OBJECTIVE
Maggie McFly's needed a modern digital presence that better reflected the quality and energy of its restaurants while making important customer actions easier to complete. The existing website generated unnecessary friction for visitors looking to explore menus, find nearby locations, reserve a table, or place a takeout order.
The engagement also needed to build a more scalable marketing program that could support continued restaurant growth. SABCUBE was tasked with increasing brand awareness, strengthening social engagement, expanding reach through paid media, and developing a consistent framework that could support both corporate initiatives and location-specific promotions.
SCOPE OF WORK
APPROACH
SABCUBE redesigned the Maggie McFly's website around speed, visual storytelling, and a more intuitive customer journey. We reorganized menus, locations, reservations, and takeout pathways to reduce unnecessary steps. At the same time, refined typography, sophisticated layouts, cinematic video, and stronger brand storytelling created a digital experience that better matched the restaurant's atmosphere.
We paired the new website with an integrated organic and paid social strategy built around each platform's strengths. Facebook supported performance and local action, Instagram emphasized polished food and lifestyle content, and TikTok expanded discovery through more informal video. An always-on boosted-post strategy and ongoing creative analysis helped identify high-performing content, extend its reach, and give individual restaurant locations a flexible framework for promotions, events, and local initiatives.
IMPACT
The combined engagement gave Maggie McFly's a more sophisticated digital identity and a stronger system for turning audience attention into customer action. Streamlined reservation and takeout pathways reduced friction, while coordinated website, social, and paid media strategies created a more consistent journey from initial discovery to restaurant visit.
The results reflected that momentum. During the four-month measurement period, net audience growth increased by 330%, impressions grew by 544%, and engagement rate increased by 70%. Since the social partnership began in May 2025, Maggie McFly's has generated 3.4 million impressions, 629,000 video views, and 47,700 engagements, giving the brand a scalable digital foundation to support continued expansion and growth for individual restaurants.
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