By Tom Ottaiano, CEO, Today’s Business Before Today’s Business My business partner, Chaz, and I played football together at Hofstra University way before we had the idea to start Today’s Business. From the get-go it was obvious that we were both competitive people by nature. We carried that into our business partnership years later. After […]
5 Things I’ve Learned Since Becoming a CDO
By: Billy Ash, CDO, Today’s Business 1. Schedule everything Achieving goals and completing tasks all starts with a schedule. When things are scheduled properly and a realistic timeline is set for a specific campaign, I am able to personally keep an eye on action items that need to be completed, follow up with my team, […]
Inc. 5000
By Tom Ottaiano, CEO, Today’s Business #2001 Today’s Business was recently named #2001 on the annual Inc. 5000 list of America’s Fastest-Growing Private Companies with a three-year revenue growth of 223%. Some of the biggest companies in the game have started out on this list so to be historically linked to those names, along with […]
Self-Funded
By Tom Ottaiano, CEO, Today’s Business If you want to have control over the destiny of your business, go fund yourself. The First $400 When developing the concept of Today’s Business, we knew immediately that we were going to be self-funded. When you put your own money into your business, you are investing in yourself […]
People, Process, Profits
By Tom Ottaiano, CEO, Today’s Business If you want to succeed in the business world, you need to master the 3 P’s: People, Process, and Profits. People The Team No strategy, process or idea is going to execute itself. The most important asset in a business is the people, and all success is contingent on […]
10 Favorite Chrome Extensions For SEO
In the field of search engine optimization, we’re constantly searching for strategies and software to make our work more streamlined and efficient. When using Google Chrome, there are several Chrome extensions that can be utilized for SEO, but a handful stand above the rest. Whether focusing on domain authority, indexing issues, keyword research or link […]
Social Media Listening: Why Your Business Needs It
Social Media has become essential for businesses, making real-time engagement extremely vital. So, why not take advantage of social media listening? It not only provides insight on your customers, but allows you to develop a strong brand reputation, outperform competitors, and drive strategic decisions. Is your business struggling with creating engagement and building a strong […]
Starting Today’s Business: My Entrepreneurial Journey
By Tom Ottaiano, CEO, Today’s Business Everyone wants to be an entrepreneur, but not everyone has what it takes. From Pizza Boy to Businessman Starting a business was always in my blood. I grew up in a family that owned their own restaurant for over 40 years so hard work was ingrained in me from […]
Athlete to CEO: The Drive to Succeed Never Stops
By Tom Ottaiano, CEO, Today’s Business From Athlete to CEO. From a young age, I learned what it meant to be disciplined. My first experience with any kind of sport was when I was five years old and my dad took me to karate five days a week. From there I branched out into sports […]
How I Became a Menlo Man
6, Five Four. By Tom Ottaiano, CEO, Today’s Business This month marks the 6th year that I’ve been a member of the Menlo Club, formerly known as Five Four Club. In 2012, Today’s Business was just taking off and forming its niche in the digital marketing and social media world. Building this company became my […]
30 Rules I’ve Applied to Life as a CEO Before Turning 30
By: Tom Ottaiano, CEO, Today’s Business 1. There is no handbook. There is no tell-all book that is going to give you all the answers when it comes to starting and running a business. Real experience is the most valuable education. 2. Consistency is key. Without consistency you will see no real results in […]
How Does Mobile First Indexing Impact SEO?
One of the growing recent trends in Search Engine Optimization field is mobile first traffic and as a result mobile first indexing. This is because Google and search engines alike are trying to make web traffic mobile-friendly and keep up with the user behavior trends that are more mobile than ever. Below we will get […]
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