By Tom Ottaiano, CEO, Today’s Business Consistency is one of our core values here at Today’s Business and I like to keep the team motivated by sending a Thursday Thought email every week that showcases a quote that really resonated with me. My goal is to get everyone pumped for the day and remind them […]
Affiliate Marketing: The TB Approach
By Tom Ottaiano, CEO, Today’s Business Affiliate Marketing in 2019 There is so much potential for growth in the affiliate marketing space because publishers and affiliates hold the key to organically influencing your target market. Affiliate marketing is a medium that helps brands turn a profit relatively quickly because they are able to tap into […]
What Facebook’s Recent Updates Mean For Your Social Media Strategy in 2019
No social media platform ever stays the same. Updates are what keep a platform relevant, and Facebook and Instagram are always looking for the best ways to improve user experience. With more and more businesses and brands embracing these new changes, it is crucial that you are optimizing your ad dollars to their full potential. In […]
The Secret Behind the Best Instagram Captions
In a society driven by social media platforms like Facebook, Snapchat, and Instagram, the things we post are woven into the very fabric of who we are. In an odd way, there is a subconscious worth placed on us depending on how much attention we receive on these platforms, with Instagram being the most important. […]
5 Benefits of SEO and Why Your Business Needs It
By Tom Ottaiano, CEO, Today’s Business Your future customers, patients, and clients are already using Google to research their decisions and purchases. SEO, or Search Engine Optimization is the process of maximizing the visibility of your site on search engine results pages. The higher you rank, the more traffic your website will get. Here are […]
Affiliate Summit West 2019: A Recap
By Tom Ottaiano, CEO, Today’s Business Affiliate Summit West (ASW) I recently attended the Affiliate Summit West 2019 with a few members of the #TBTeam and it was an amazing and eye-opening experience. ASW is a global industry event that brings together publishers, influencers, brands, networks and agencies. People from all around the world come […]
6 Keys to Effective Leadership
By Tom Ottaiano, CEO, Today’s Business My involvement in organized team sports helped me realize and uncover my potential as a leader. From the beginning, I was always great at uniting people both on and off the field. Years later, a lot has changed, but the fundamentals of my leadership mentality have not. If […]
4 Ways Your Ad Company is Robbing You
By: Billy Ash, CDO, Today’s Business Do you know what your digital advertising dollars are really going towards? Chances are, you’re being robbed blind. Many businesses hire “expert” advertising agencies to run their Google Adwords account but fail to know the basic ins-and-outs of the campaigns their agency is running. If the stats you are given […]
Become a Part of the Team: Working at Today’s Business
By Tom Ottaiano, CEO, Today’s Business Team Oriented Environment At Today’s Business, we’re all in it together. We are not just a workplace of employees trying to get through the day. We are a team working towards both individual and collective goals. My ultimate goal is to foster the type of working environment where everyone […]
5 Reasons Why Your Business Needs Social Media Marketing
By Tom Ottaiano, CEO, Today’s Business 1. Social Media connects you with your audience. Times are changing and the world of advertising is going digital. Social media has expanded its influence way beyond a Facebook or Instagram account. It’s not just a page anymore. It’s an interaction with a potential customer and a conversation we […]
5 Daily Habits of Successful People (CEO Edition)
By Tom Ottaiano, CEO, Today’s Business If you want to be successful, you need to find a daily routine that works for you. When you’re an entrepreneur, every second of your day should be used to the fullest. This is what a typical day in the life of Tom Ottaiano looks like. 1. Wake Up […]
5 Ways I’ve Updated My SEO Strategy for Google’s Medic Update
By: Billy Ash, CDO, Today’s Business“I used to say if you wanted to show up on Google you needed to have a page dedicated to it on your website. That is no longer the case.” If you’ve noticed your website drop drastically in the search rankings in the last month or so, chances are you […]
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