By Tom Ottaiano Email marketing is an extremely lucrative marketing channel that is known for providing a great return on investment. It is effective for both acquiring new customers and keeping existing ones. It’s important to be deploying the best practices in your emails that will drive real conversions. Here are some of the top […]
Key Takeaways from Google Marketing Live 2019
This May, Google hosted their annual Google Marketing Live conference in San Francisco. We were lucky enough to live stream the two-day conference in our office, giving our team the opportunity to learn about the new updates we have to look forward to as marketers. A total of 10 new ad innovations and products were […]
5 Easy Networking Tips That Will Change Your Life
By Tom Ottaiano, CEO, Today’s Business Something I always say is that your network is your net worth. The people that you surround yourself with and connect to are the ones that will ultimately help you in your journey towards success. I can attribute a lot of my past and present success on the network […]
Yes, Facebook & Instagram are Down… Again.
It’s the day before Fourth of July weekend, and it looks like Facebook’s family of apps are already in vacation mode. And ironically enough, Facebook is relying on Twitter to let its users know about the issues their platforms are having today. We’re aware that some people are having trouble uploading or sending images, […]
Why Not Making an NFL Roster Was the Best Thing That Ever Happened To Me
By: Tom Ottaiano, CEO, Today’s Business Dreams don’t always work out. Sometimes the journey you had your mind set on doesn’t pan out the way you intended. What you do after that is crucial. It’s when you really learn what you’re capable of. Training for the Goal Playing in the NFL was a crazy dream, […]
Google Calendar Crashed and Twitter Lost It
Google bragged about its new calendar update… and then it crashed. Scheduling made simpler with @googlecalendar → https://t.co/3WXZX2deRE pic.twitter.com/s3E1q8gGsO — G Suite (@gsuite) June 18, 2019 People were so excited to schedule meetings with Google Calendar‘s new features that it completely crashed. So, what do people do when they can’t access their calendars? Jump right […]
5 Tips to Help You Land the Digital Marketing Job of Your Dreams
By Tom Ottaiano, CEO, Today’s Business If you want to land the digital marketing job of your dreams, it’s time to start putting in the work and educating yourself. Digital marketing is no longer a traditional sales funnel, it’s a multi-channel loop and every discipline has a purpose in relation to the larger goals, whether […]
How To Get the Most Out Of Your Work From Home Day
By Tom Ottaiano, CEO, Today’s Business I’ve always been an advocate for working from home. Some of the greater strides that I’ve made in my personal and business life I’ve achieved during work from home days. It’s necessary to separate yourself once a week from the chaos of your normal day to day and have […]
5 Ways to Increase Traffic to Your Website
By Tom Ottaiano, CEO, Today’s Business 1. Search Engine Optimization Optimize Your On-Site Content Content is king these days and everything that you publish on your site should be providing intrinsic value to your target audience. But it doesn’t stop there. If the content is not properly optimized, it will not drive the volume of […]
Goal Setting: If You Want to Make It Happen, Write It Down
By Tom Ottaiano, CEO, Today’s Business From Whiteboard → Digital Marketing Agency I’ve always had the mantra that if you want to get anywhere with your life, your career, or your personal development, you need to get your goals down on paper. Anyone who has been a part of Today’s Business has heard about the […]
You Can’t Knock on Opportunity’s Door and Not Be Ready
The Journey Looking back, the journey will always teach you more than the destination. It will push you even if you’re not ready. The journey will force you to learn what you are capable of and who you really are. Our journey started with a conversation in the locker room. Chris Hogan and I were […]
5 Reasons Why Your Business Needs SEM (PPC)
By Tom Ottaiano, CEO, Today’s Business Visibility on Google SEM allows for your website to show up at the top of Google, regardless of where you rank organically. When you invest in PPC, it becomes possible for you to rank above your competitors even if they are ranking higher organically. In a study from Wordstream, […]
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