There is a well-established fallacy that people generally don’t want to read long pieces of content online. The common complaints you may have heard to date could include, “I don’t have time to read all of this!” or “Why is this blog so long?” and possibly even “Nobody reads anymore!” While there may be a […]
How to Analyze Competitors for SEO Purposes
A competitor analysis is one of the most important aspects of the SEO process for a campaign and yet it gets overlooked time and time again. Figuring out your exact competitors and getting a better understanding for them will improve your company and your SEO efforts. It gives you insight into what your company’s goals […]
How Google Determines Low vs. High Quality Pages
If you own a business that has a website, you want to rank high in Google’s search results. But in order for your web pages to rank high, Google needs to consider them high quality. Back in 2011, Google released their Panda update, which was designed to lower the rank of low-quality or thin sites […]
Small Business SEO Strategies that Produce Big Results
Small business often means a slender budget, and we understand how important it is for you to make every penny count. But boosting your search engine rankings isn’t a luxury, rather, it is more a necessity – especially if you can’t command the kind of name recognition that national brands take for granted. In this […]
How to Write Website Content for Google’s Mobile-First Index
Most of the website content we read nowadays is read on our phones. Any interesting blogs or news articles we see are just a simple tap away! Google knows this too and has made it the utmost priority that the content you read is designed with your phone in mind. To rank first on the […]
Local Data Aggregators: Why Your Business Should be Using Them
Do you own a local business? It doesn’t matter what service you provide – you need to be listed in local data aggregators. But why, you ask? And what the heck is a local data aggregator? Fair points all around! And that’s why today, Today’s Business will explain what these aggregators are and how they […]
5 Things You Don’t Know about Facebook
Stay in the loop with Facebook’s constantly changing environment! Typically, once you finally get comfortable with one change Facebook makes, they are switching it up and adding new things leaving you behind in a scramble, constantly trying to learn. 1. GIFs Direct Facebook has finally created the possibility to directly upload GIFs. It’s about time, […]
Email Marketing: Why Your Business Needs It
Leave the traditional ways of mailing in the past! With a little help from email marketing, growing your company can be easier than you think. Email marketing is an efficient way to market your business, while creating a mailing list and generating new leads in the process. Learn more about this digital advertising tactic and […]
3 Major Focuses for Digital Marketing in 2017
Can you believe that 2017 is more than halfway over?! It’s insane, we know, but don’t worry; we have the top 3 digital marketing trends for the rest of the year. First things first, the device people are using to research and buy products/services has been gravitating towards mobile. This is a major factor for […]
Snapchat’s Dancing Hot Dog Epidemic
There have been many different takes on Snapchat’s recent Dancing Hot Dog frenzy. Some articles even goes as far to say the poor hot dog is hiding all of its fear, anxiety, and stress behind the happy break dancing facade. Let’s take a look at just how this little animated hot dog earned a spot […]
Understanding Latent Semantic Indexing’s Role in SEO
Ever since Google became the dominant force in search, there’s been an ever-evolving battle between them and SEOs attempting to get their businesses to rank better than competition. Along the way, it’s often been a game of cat and mouse. SEO teams would manipulate websites with illogical keyword use, spammy link tactics, and potential black […]
Changing Social Media Platforms for the Better
There is a continuous debate on whether change is for better or worse. In the cases of some of your favorite social media platforms (Twitter & Instagram), it is definitely for the better! These social platforms are constantly creating new features and updates for users to keep their users active on the platform. So how […]
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