Digital Marketing Blog

Twitter has over 310 million monthly users. Twitter is a social platform used to get the latest news and trends from around the world. Businesses can take advantage of Twitter advertisements to gain more followers for brand awareness, to drive people to their website, and to generate leads! Growing a Following on Twitter Twitter Ads […]

IRL= In Real Life Fame has become more accessible than ever, because there is this new way to attain it sitting in our back pockets. As it turns out, social media can actually be used for more than just showing off pictures of your baby, your half eaten donut or your latte that has a […]

As a fan of hockey, you used to have to wait for tomorrow’s newspaper or the TV news at night to see content from your favorite team. However now more than ever, hockey fans are going social to look for content on their favorite NHL team. The NHL recognizes this and has put a huge […]

Throughout the history of film, studios have continually had to figure out new ways to market their product as technology has evolved. Initially they were limited to print advertising, which is still a major promotional tool when it comes to one-sheet posters. Once studios took advantage of the butts they already had in movie theaters, […]

On the court success is difficult enough, but does it translate to a successful online and social media presence? Many factors come in to play; numbers can be based on current players (or even former), team history (or lack thereof), city they play in, loyal fan bases, or when it comes down to it: how […]

In my last blog, Social Media Marketing: Content Strategies to Rock Each Platform pt. 1, I discussed platform specific marketing strategies for Facebook, Twitter and Instagram. In this blog, I will be discussing platform specific strategies for Pinterest, Google+ and Linkedin, or as I like to call them, the “others”. It’s no secret that platforms […]

These days, people are always trying to find ways to grow their social media audience. A simple search on Google will provide you with 50 different ways to do so. What makes the fitness industry so different is that you can’t use one of these cookie cutter approaches you found five minutes ago and turn […]

Generation Y, also known as millennials, are a key demographic in the consumer market. Building a rapport with this generation can be extremely beneficial to a company. We are dubbed the “digital natives” so marketing to our generation is done mostly through this medium. I. What are the Challenges? The millennial market is not a […]

You’ve just been Rick Rolled by the #TBTeam! Happy April Fools Day!

As more customers flock to the Internet to communicate with businesses, the more important real time engagement becomes. Customers do not only want a response, they expect one, and expect it quickly. With live streaming, instant communication and updates, consumers anticipate that businesses will follow suit with these communication methods. Have you ever reached out […]

As human beings, we hate the idea of change. We intrinsically resist it. Change is often imposed upon us, therefore, we don’t have time to process it or understand the benefits of the change. It takes us out of our comfort zone. The question comes to mind, “Why fix something that’s not broken?” Lately, social […]