Before I start explaining why your business needs content marketing, I should probably start off with what content marketing is. Content marketing is a lot of things, but as my boss Billy Ash, CDO at Today’s Business so eloquently put it, “content marketing is the bridge between social media and SEO”. It is the creation […]
Facebook vs. YouTube Video Ads
Facebook vs. YouTube: Where Should You Put Your Video Ad? For a client whose goal is an increase in video views, Today’s Business ran the same video as an advertisement on both Facebook and YouTube. The results were as follows: Facebook YouTube Impressions 904,862 229,905 Views 198,616 532 Average % Video Viewed 15% 23% Average […]
The Netflix/Social Media Paradox
Remember when the only way you could watch an episode of a show you liked was to sit down in front of the TV at the exact time the show was airing, and watch it, commercials and all? Yeah, neither do I. Less and less people are watching traditional TV (aka live TV on an […]
Acc’s Guide to Link Building in 2016
Acc, the Senior Digital Developer at Today’s Business, is in charge of having his clients show up in top search engine results. While he was working on a client’s SEO, he saw some success with keywords. However, the site rankings were still relatively low. He was not seeing much traffic. Naturally, Acc looked at other […]
Content, Content Everywhere. But Really, Where Is It?
Content is everywhere, you just need to know where to find it. You don’t need to be physically at a particular destination to acquire unique, original content. The benefits are two-fold: you are engaging with fans across social platforms that took the time to check in or tag your location in some fashion, and you […]
The 2016 Election: How Social Media Comes Into Play
This isn’t the first year that social media has played into politics. In 2008, President Barack Obama gained huge influence with his (and his campaign team of social media savvy millennials) ability to successfully bring political discourse into social media. His mere presence on social media had been unprecedented, earning him the title in later […]
Eat Vicariously Through Your Instagram Feed by Following These 6 Accounts
Whether you’re guilty of Instagramming a picture of your brunch or obsessively stalking #eeeeeats, there’s no denying that Instagram is the best social media platform for foodspiration. There are over 160 million posts tagged #food along with over 45 million posts tagged #instafood on the social media platform! From the professional chefs to health coaches […]
WooCommerce Update 2.5: Dashing Dolphin
WooCommerce is beloved for its simple and easy-to-use process that gives the world the ability to sell anything, operating as an open source e-commerce plugin for small to large-sized online merchants who utilize WordPress – a popular platform used to create websites and blogs. In early 2016, Dashing Dolphin – the latest update for WooCommerce – […]
4 Tools All PR Pros Should Be Using
Help A Reporter Out Image via HARO Help a Reporter Out (HARO) is a service represented by Cision. HARO is one of the most popular sourcing services that connects journalists with expert sources in order to meet deadlines while enabling brands to tell their stories. An email of about 40 queries is sent to subscribers […]
Black Hat SEO and How To Avoid It
What is Black Hat? Black hat is a term often used to describe a villain or someone with malicious intent. In the world of computers it is often seen in accompaniment of hacking, or in this case, search engine optimization (SEO). There are various reasons why someone would resort to black hat methods, but for […]
The Best Facebook Ads For Businesses
Facebook is the largest social media platform in the world. There are over 1.55 billion monthly active Facebook users worldwide. Facebook is an essential tool for businesses to grow their brand awareness. It is very important to know what types of advertisements you can run for your business to experience the most success. Boost Posts […]
How to be a Successful Account Manager
If you have a passion for people, being around them and learning and helping them, then the Account Manager position may be for you. Being an Account Manager allows you to work with individuals and improve their businesses every single day. To succeed as an Account Manager, you must balance the needs of the customer […]
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