At some point or another, even non-graphic designers need to design something. When the time comes to make crucial design decisions, most people don’t really know what they’re doing, so they rely on what looks good to them. Fortunately enough for you non-designers out there, we’ve put together the 5 most important design concepts for […]
Why Social Influencer Marketing Is Valuable for Businesses
Anyone on social media is bound to be following at least one social influencer. Whether it is a favorite celebrity of yours, an account posting some motivational quotes, or some sort of parody account- these are all social influencers. Ever notice that these accounts will sometimes tag a brand or product? This, in essence, is […]
Social Media Swipeout
Spring is in the air! While you might be spring cleaning around the house, it might be time to take a look at your social media, too! When you become a social media junkie like me, you can’t help but to post and follow almost everything and everyone. But after a while your platforms may […]
2016 March Madness – Battle of the Twitter Accounts
March Madness is a month long holiday for some people, and filling out a bracket is a ritualistic experience. Image via Pinterest Everyone has their own unique way of going about filling out their bracket. Personally, as an Indiana Grad, I tend to lean towards Big Ten Schools (#BigTenBias), which always shoots me in the […]
Marketing Madness: March Madness and the Marketing World
The Super Bowl has met a contender when it comes to dominating the media for a sporting event. It’s that time of the month for the NCAA March Madness Tournament. It’s only fitting that at the same time, it’s marketing madness. March Madness advertisers spent close to $1.2 billion last year alone, making it a […]
Know Your PR Jargon
If you’re unfamiliar with PR jargon, chances are you have no idea what this blog post is even about. Well if you’re in any way involved in the public relations industry, you’ve come to the right place either way. Let’s start off with the basics. Jargon – Special words or expressions that are used within […]
What Google’s Adwords Update Means For Businesses
Google recently made a global update showcasing that ads on Google’s search engines will only have ads showing on the top and bottom of Google searches. They removed ads on the right sidebar and now only product listing ads will be displayed on the sidebar. Google also increased the number of ads that show up […]
5 Ways to Use Twitter Polls to Boost Business
Ever since their release , Twitter polls are taking the Twitterverse by storm. The traditional ways of taking a poll, whether it be tracking replies, using hashtags, or asking your followers to retweet for one option or favorite for the other is now part of history. What exactly are Twitter polls? This new feature […]
An Account Manager’s Guide to Organization
Account Managers are a company’s direct contact for clients and liaison between them and the rest of their company. Whether its gathering information for a client’s website or juggling requests for the graphic designers, the account manager must be knowledgeable in all aspects of the company and know how to meet the demands of the […]
#OscarsSoWhite: Social Media As Social Awareness
This Sunday, Hollywood royalty will descend upon the Dolby Theater for the 88th Academy Awards ceremony. However, for the 2nd year in a row, a heavy cloud weighs over the proceedings, as audiences have been vocal on social media about the show’s lack of diversity. What makes this outcry so relevant to social media professionals […]
#DamnDaniel! Back at It Again with the White Vans!
Every month there is a new video or meme that instantly becomes popular throughout the Internet. An Internet meme is defined as an activity, concept, catchphrase or piece of media that gains traction and spreads rapidly via the Internet. If you are active on any of the main social media platforms such as Facebook, Twitter […]
The Good, the Bad and the Ugly of Yik Yak
Have you ever been hesitant to send out a tweet because your name is attached to the message? Well, with the social media mobile application, Yik Yak, you will never need to subtweet again! Yik Yak allows users to create and view anonymous “Yaks” within a 1.5 to 10 mile radius of their location. Anyone […]
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