SEO and content marketing go together like peanut butter and jelly, you can have them by themselves but they complement each other oh so perfectly! As content marketing practices inch their way into SEO strategies, there have been several claims that content marketing is the new SEO. While content marketing is an important aspect to […]
Social Media Marketing: Content Strategies
Social Media Marketing: Content Strategies To Rock Each Platform pt. 1 So you’ve finally bought into this social media marketing thing, but now you have no idea where to start. Deep breaths — everything is going to be just fine! First, congratulate yourself on choosing to have a social media presence. With that decision, you’ve […]
Response Team: Social Media Monitoring Do’s and Don’ts
Response Team: Social Media Monitoring Do’s and Don’ts Good morning/afternoon/evening , The following comment/message/mention came in via Facebook/Twitter/Instagram. Please let us know how you would like us to respond, and we will do so accordingly. Best, TB Response Team If you are a client of Today’s Business, chances are you have […]
Social Media: Then vs. Now
While social media didn’t explode until after the millennium, its roots can be traced back to the 1990s and the dawn of the Internet. The major platforms that people use now such as Facebook, Twitter, Instagram, and YouTube all had predecessors prior to their launch that gave their founders reasons to believe their websites could […]
Google Map Pack Update & The Need For Local SEO
In early August, Google made a huge change to its local map pack. This change is redefining the way searching for a local business is done. The new listing results for local businesses in search changed from the previous 7-pack where seven local businesses were featured before having to click to view more, to a […]
How To Design and Keep Your Sanity
There are a dozen reasons why I love doing graphic design – the first being that I get to do something I love and I’m passionate about every day. (I’m also passionate about wearing pajamas to work but this is for another time.) However, along with all of the perks that come with a great […]
LinkedIn: More Social than Networking?
Ever receive an endorsement from someone you don’t know, or a random connection request with no message or follow up email? You’re not alone. As a young professional, it is important to keep LinkedIn updated with milestones and skills. However, there are times when the social aspect of LinkedIn takes over the professional side. If […]
How to Protect Your WordPress Site from Hackers
As a business, one of your most vital assets is your website. Not only does it create a digital storefront to sell your product on a global scale, but it also houses your company and brand’s reputation. A well thought-out, eye-catching website will say much more about your business than a simple template with spelling […]
Mind Your “I’s” and “G’s”: Proper Instagram Etiquette for 2015
Instagram has become a huge and, dare I say, almost essential part of our daily routines. It’s basically a scrapbook for the modern age–if used correctly, of course. You want be able to put your photos on display, while also appealing to your followers. You want them to enjoy their Insta-xperience, right? Then have some […]
3 Reasons Why KPI Reporting Maximizes Performance on Facebook & Twitter
You might be asking, what does KPI stand for? KPI stands for Key Performance Indicator. The reason why these reports are essential to the growth of your social media campaign is because it gives you information regarding how each Facebook post or Tweet performs. It is important to do these reports on a week-to-week or […]
5 Social Media Fails from the Sports World
Social Media has become such integral part of sports media and marketing that it has become the number one source for people to read their sports news, follow players they idolize, and debate over hot topics in the sporting world. This two way window also allows athletes to reach their fans in a way they could […]
What Does Your Instagram Filter Say About Your Personality
On Instagram, everyone is a photographer. With help from Instagram filters, boring cups of coffee and your very typical sandwich can be transformed into works of art. A lot can be said about your personality just by looking at your Instagram page. Let’s take a look at some of the most commonly used filters and […]
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