At Today’s Business, our TB University (Internship) Program has continued to help us recruit future employees and educate college students about this growing industry we all love. We have had hundreds of students pass through our program, and love being able to teach students about the ins and outs of Today’s Business and the digital […]
Tweets: A New Addition to the Google Arsenal
Beginning in May of 2015, Google and Twitter agreed to a deal that would establish Tweets to show up in mobile Google searches. Makes sense, as Twitter is mostly a mobile platform. But recently you may have noticed that tweets have now begun to pop up in your desktop Google searches as well. This begs […]
3 Ways to Run A Successful SEM Campaign
Google Adwords plays a tremendous role in how you advertise online. Now you are able to show your ads to people who are interested in your product or service. You can also reach potential customers through multiple devices such as desktops, tablets, and Smartphones! A successful Search Engine Marketing campaign can generate a lot of […]
Motivating Millennials: 5 Influencers to Follow on Social Media
Generation Y is undeniably the most tech-driven yet misunderstood generation. While some may argue we have a get rich quick/ stay at home mentality when it comes to work, Millennials are actually making their own way in society and beating the odds. Not only are we determined to be sufficient workers, but we are also […]
5 Ways to Become Famous on Periscope
Have you ever wondered how some people are able to accumulate tons of new followers and engagement on their social media platforms? Do you wish there was a new and exciting app where you could finally attain fame? Well you are in luck, the social live streaming app, Periscope, has emerged onto the scene. Twitter […]
Local Search Ranking Factors for 2015
Moz conducted their annual survey with industry experts from companies such as DealerOn, AttorneySync, and Local SEO Guide. Moz asked them to rate ranking factors across localized organic and pack results. The results from this survey provide tons of insight that can be utilized to improve client rankings. Via Moz The participants of the survey […]
7 Signs Your Business Should Invest in Social Media
If you haven’t thought about using social media to your benefit yet, it’s about time that you started! It doesn’t matter what kind of business you have, social media has a platform and a strategy that will work for you and your business. It’s important to understand your target audience and their motivation to follow […]
How to Get the Most Out of Your Press Release
PSA: The press release is not dead! You just have to know what to do with them. Get the Most Out of Your Press Release Whether you’re dealing with your first or your hundredth press release, there is always room for improvement to make sure you’re getting the most out of your press release. Follow […]
The Next “Big Thing” On Snapchat
Since 2011, people have been instant messaging photos using this thing called Snapchat. Since then, it’s taken the world by storm. In May 2014, according to Snapchat, the app’s users were sending 700 million photos and videos per day, while Snapchat Story content was being viewed 500 million times per day. The company has an […]
Are You Addicted To Social Media?
Are You Addicted To Social Media? Hint: you probably are. If you’re between the ages of 18 and 49 and own a smartphone, you’re probably on social media in some way, shape or form. 45% of Facebook users, 32% of Instagram users and 22% of Twitter users admit to visiting those platforms several times per […]
How to Get Started with SEO
Search Engine Optimization (SEO) is the practice of organizing your website’s content and code to improve each page’s organic rank. Organic rank refers to results that appear on a search engine that are not paid for. This is important for websites, in general, but commercial websites stand to gain more from the use of SEO […]
Top 3 Stats on Google Analytics
Very often I get the question, what is working on my website? My typical response is, “let’s check Google Analytics”. Google Analytics is a book, it will uncover everything that is working and not working on your website. In this blog we will go over the top 3 stats included within Google Analytics to determine […]
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