Social Media Consulting Services
Increase impressions, engagement, and business opportunities through organic and paid social media efforts.
Improve Your Brand’s Presence on Social Media
Your social media presence is a crucial extension of your brand’s identity. Publishing content through your website alone significantly limits the reach your marketing can have. By leveraging top social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, and YouTube, you can achieve greater visibility and continual relevance for your brand.
Today’s Business is a full-service digital marketing agency, and our social media consultants can help to establish your online voice using the distinctive style and tone of each platform. With advanced social tools, industry-specific knowledge, and a variety of skill sets, we can execute any type of social media campaign for your business. Promote your brand, engage your audience, and build customer loyalty when you partner with us.
How Our Social Media Consulting Works
Marketing or advertising yourself on social media isn’t an easy task, but we’re here to help you get the results you’re looking for. At Today’s Business, we take a holistic approach to your social media marketing. Our consultants take an in-depth look at your current social media presence, as well as your industry, competitors, and audience to develop an actionable plan. Learn how to create engaging organic posts and results-driven ad campaigns with the help of our team. Our process for onboarding new clients typically includes the following steps:
Discovery
First, our consultants will learn everything we need to know about your brand, industry, audience(s), and the goals you want to achieve through social media. We’ll ask specific questions about your target demographic, where you are based out of, and what products/services you offer, among other things. Once we know your brand’s voice, we’ll work with you to craft the perfect messaging to resonate with your audience, generate valuable leads, and bring in more sales.
Planning
Next, we’ll propose a customized social media strategy based on the information we collect. This will include which channels we recommend for the best results, as well as a posting schedule, post types and topics, and suggestions for boosted posts. Our social media team works across multiple platforms, including Facebook, LinkedIn, Pinterest, Instagram, YouTube, Twitter, and more.
Account Set-Up
After the planning stage, our consultants will set up the appropriate accounts for your business. Whether you’re already established on your preferred social media networks or just starting from scratch, we’ve got you covered. Depending on your company’s goals, this process can include just one or more than a dozen channels.
Campaign Implementation
Once the accounts are made, the fun can begin. Our team will help you create and publish content, monitor engagement and mentions, grow a community of customers and influencers, and report and analyze the results of your campaigns. You’ll have the opportunity to review posts before they’re published and make any necessary changes.
Reporting
Social media consulting involves consistent performance monitoring and monthly reporting. Each strategy we carry out for our clients is based on real data, and the same holds true for your business. Our reporting efforts allow us to optimize your social media strategy for the highest return on investment.
Get Started with a FREE Consultation
Are you in need of high-quality social media consulting services to expand your marketing reach? Tell us more about your business to get started!

Social Media Consulting Case Studies and Success Stories
Using Influencer Marketing to Boost In Store Sales of 4 Items by 350%
Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as …
Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch
Client Overview OrthoGeorgia has been a staple in the Central Georgia community for decades. Home to national leaders in orthopaedic surgery, OrthoGeorgia provides compre …
How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing
Today’s Business works with BNE to assist new property lease-ups through social media marketing.
Using Influencer Marketing to Improve Retail Relationships
Keto Science is one of the premier keto supplement brands on the market. They offer 9 incredible products…
How Not Using “Near Me” Nearly Doubled “Near Me” Search Results
During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.
#ChompsPepperoniTurkeyChallenge Influencer Marketing Case Study
Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.
Celebrity Goat Influencer Marketing Campaign Case Study
Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …
Increasing Web Leads by 737% for a Cabinets & Countertops Company
Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …
Award-Winning Athlete Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift
Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing camp …
Tripling the Conversion Rate of A Locations Page
Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …
Taking over Digital Marketing during COVID: A Case Study
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North C …
Butcher Box Big Game Bundle Influencer Marketing Campaign
Butcher Box is a direct to consumer subscription service that delivers extremely high-quality meats directly to your doorstep. Butcher Box invests heavily across almost a …

Schedule Your Social Media Consultation Today
Beyond posting content and adding follow icons to your website, social media is about building relationships and trust with potential clients. Today’s Business will manage each of your channels with a personalized strategy tailored to the nature of your business, as well as the platform and how your audience uses it. We’ll also monitor the progress of your campaigns and make adjustments wherever needed to ensure you — and your audience — never miss out on being heard. Contact us to meet with a member of our team about social media consulting today!
Get Your Digital Marketing Solution
Put your website design, SEM, social media, SEO, and more into the hands of an agency that uses the latest techniques and tactics to stay ahead of the game and bring positive results, every single day. We want to hear about your business and help you take it to the next level. Reach out to us today to get the conversation started.
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Let Us Improve Your Digital Marketing Campaign
Check out the wide range of services we offer to amplify the performance of your social media strategy.
Search Engine Marketing
With SEM services, you’ll receive a better ROI and greater transparency for your brand through paid advertising.
Search Engine Optimization
Our SEO strategists use keyword research, content creation, link building, and more to drive organic traffic to your website.
Creative Services and Graphic Design
Make your business look its best online and capture the attention of your audience with help from our talented graphic designers.
Social Media Marketing and Management
Establish connections with your target audience via social media management and marketing services from TB.
Web Design and Development
Increase lead generation and customer retention with a new and improved website, designed by our web development team.
Markets Served
Today’s Business provides marketing services to the following industries:
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