As we see in every business sector, your customers’ primary attention has moved to digital. Healthcare is no different. Rather than just listening to what a doctor tells them, the patient now does a ton of research. According to Pew Research, one in three American adults have gone online to learn about a medical condition […]
5 Key Tips for Beginner Designers
With various styles of design and different paths one can take, beginning a career or even a hobby in graphic design can be overwhelming. You could prefer to do print work or digital work, focus on websites or designing magazines; the possibilities are endless. While it can be scary to choose one path, pursuing a […]
Best Practices for Utilizing Live Chat on Your Website
Live chats are perfect for customers that do not like to talk on the phone, have questions after hours, or are just too busy to reach out any other way. More and more companies are utilizing live chat features like SnapEngage on their websites to help increase sales. If your business is looking to chat […]
Why Medical Websites Need to be HIPAA Compliant
In today’s digital world, information is more prone to hacking than ever before, which creates a serious safety issue. Most websites can be developed and hosted on the Internet without thinking much about safety. Healthcare practices and other establishments in the medical industry, however, must proceed with caution for various safety reasons. In order to […]
Why Should Doctors Monitor Their Online Reputation?
Imagine going online, searching your name and finding people “reviewing” you. It wouldn’t be fun no matter how nice of a person you are. Let’s be real here, not everyone is going to like you. And that’s ok! This reality is something most people do not have to deal with. On the other hand, doctors […]
7 Stats About the Top Social Networks for Medical Practices
Let’s be real – social media is slowly starting to run the world. It holds an enormous amount of power over your brand and perception within the healthcare community. Some of the best patient feedback comes in through Facebook and Twitter, where you can connect with your patients on a new, more personable level. Think […]
Travel the World with These 5 Instagram Accounts
WARNING: This blog features photos that will result in serious FOMO! The fear of missing out, better known as #FOMO, is defined as the side effect for viewing posts of an exciting or interesting event on social media that you were unable to take part in. We all dream of taking an unbelievable vacation, but […]
Why Medical Practices Need Content Marketing
With competition in the healthcare field intensifying, it is crucial for practices to come up with new and more sophisticated marketing strategies to help reach their audience. One of the best ways for healthcare practices to do this is to use content marketing to their advantage. According to Pew Research Center, 72% of Internet users […]
5 Major Branding Fails
Giving your company a facelift might be necessary for survival, but that doesn’t mean you have to butcher your image in order to stand out above your competition. Staying relevant is tough – but before you make any drastic changes, be sure to assess what’s working best and what needs improvement. Here are some messy […]
Google’s New Mobile-First Indexing
What has seemed like an inevitability for a while has now become a reality. The majority of users conducting a Google Search are now doing so on a mobile device. The rapid emergence and subsequent explosion of mobile has convinced Google that prioritizing the mobile elements of a site when conducting a Google search will […]
Tips for Your Healthcare Domain Change
As the times progress you will notice that things change, especially when it comes to Google and their ever-changing algorithms. While Google makes small changes to their algorithms many times a year, any big changes that can impact SEO rankings are usually announced in advance. As SEO experts, it is our job to stay on […]
Using Social Media as a Focus Group
Focus groups have been a marketing tool used to gauge consumers’ interest in a product since the golden age of traditional marketing. While they are known for being done in person or over the phone, social media’s popularity has led to informal, but extremely helpful, focus groups. Social media is a great tool because it is inexpensive […]
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