Social Media – Today's Business https://tbsmo.com Your Perfect Digital Marketing Partner Tue, 01 Aug 2023 14:49:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.1 https://tbsmo.com/wp-content/uploads/TB-B-Logo-Light.svg Social Media – Today's Business https://tbsmo.com 32 32 Social Media Consulting https://tbsmo.com/digital-marketing-services-nj/social-media-marketing/social-media-consulting/ Thu, 26 Jan 2023 18:00:52 +0000 https://tbsmo.com/?page_id=5477 The post Social Media Consulting appeared first on Today's Business.

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Social Media Consulting Services

Increase impressions, engagement, and business opportunities through organic and paid social media efforts.

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Improve Your Brand’s Presence on Social Media

Your social media presence is a crucial extension of your brand’s identity. Publishing content through your website alone significantly limits the reach your marketing can have. By leveraging top social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, and YouTube, you can achieve greater visibility and continual relevance for your brand. 

Today’s Business is a full-service digital marketing agency, and our social media consultants can help to establish your online voice using the distinctive style and tone of each platform. With advanced social tools, industry-specific knowledge, and a variety of skill sets, we can execute any type of social media campaign for your business. Promote your brand, engage your audience, and build customer loyalty when you partner with us.

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How Our Social Media Consulting Works

Marketing or advertising yourself on social media isn’t an easy task, but we’re here to help you get the results you’re looking for. At Today’s Business, we take a holistic approach to your social media marketing. Our consultants take an in-depth look at your current social media presence, as well as your industry, competitors, and audience to develop an actionable plan. Learn how to create engaging organic posts and results-driven ad campaigns with the help of our team. Our process for onboarding new clients typically includes the following steps: 

Discovery

First, our consultants will learn everything we need to know about your brand, industry, audience(s), and the goals you want to achieve through social media. We’ll ask specific questions about your target demographic, where you are based out of, and what products/services you offer, among other things. Once we know your brand’s voice, we’ll work with you to craft the perfect messaging to resonate with your audience, generate valuable leads, and bring in more sales.

Planning

Next, we’ll propose a customized social media strategy based on the information we collect. This will include which channels we recommend for the best results, as well as a posting schedule, post types and topics, and suggestions for boosted posts. Our social media team works across multiple platforms, including Facebook, LinkedIn, Pinterest, Instagram, YouTube, Twitter, and more. 

Account Set-Up

After the planning stage, our consultants will set up the appropriate accounts for your business. Whether you’re already established on your preferred social media networks or just starting from scratch, we’ve got you covered. Depending on your company’s goals, this process can include just one or more than a dozen channels. 

Campaign Implementation

Once the accounts are made, the fun can begin. Our team will help you create and publish content, monitor engagement and mentions, grow a community of customers and influencers, and report and analyze the results of your campaigns. You’ll have the opportunity to review posts before they’re published and make any necessary changes.

Reporting

Social media consulting involves consistent performance monitoring and monthly reporting. Each strategy we carry out for our clients is based on real data, and the same holds true for your business. Our reporting efforts allow us to optimize your social media strategy for the highest return on investment. 

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Are you in need of high-quality social media consulting services to expand your marketing reach? Tell us more about your business to get started!

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Social Media Consulting Case Studies and Success Stories

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Schedule Your Social Media Consultation Today

Beyond posting content and adding follow icons to your website, social media is about building relationships and trust with potential clients. Today’s Business will manage each of your channels with a personalized strategy tailored to the nature of your business, as well as the platform and how your audience uses it. We’ll also monitor the progress of your campaigns and make adjustments wherever needed to ensure you — and your audience — never miss out on being  heard. Contact us to meet with a member of our team about social media consulting today!

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Our SEO strategists use keyword research, content creation, link building, and more to drive organic traffic to your website. 

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]]> The Top 20 Instagram Reel Trends of 2022 https://tbsmo.com/social-media/the-top-20-instagram-reel-trends-of-2022/ Wed, 26 Oct 2022 19:02:17 +0000 https://tbsmo.com/?p=5240 Our social media experts crawled Instagram to find the Top 20 IG Reel trends of 2022. Check it out!

The post The Top 20 Instagram Reel Trends of 2022 appeared first on Today's Business.

]]> Since the launch of Instagram Reels in 2020, millions of creators have created fun, comical content that has brought the app lots of success! Creators have created original and fun audios that have become viral worldwide with millions of views. This blog will help you find the best viral sounds you want to take advantage of to help grow your Instagram account.

What are the best Instagram Reel Trends in 2022?

1)  My Money Don’t Jiggle Jiggle

If you’ve spent any time this year mindlessly scrolling through Instagram reels then odds are you’ve come across this viral sensation. The song My Money Don’t Jiggle Jiggle by Louis Theroux & Duke & Jones is in our opinion the number one Instagram Reels trend this year. With its fun lyrics and catchy tune, this audio has been used for dances and other fun content across both Instagram and Tik Tok. Tons of creators and even celebrities have been getting in on the action! 

2)  Kiss Me More (Doja Cat feat. SZA)

The song Kiss Me More by Doja Cat, feat. SZA was used for over 623,000 Instagram Reels in 2022. Influencers have had fun creating on both Instagram and Tik Tok doing dances to the audio or comical videos. This trending audio has certainly taken off throughout the year!

3) As It Was (Harry Styles)  

As It Was is a popular song by Harry Styles that not only has millions of listens but has also dominated Instagram. Whether creators post about the latest trends or take their followers to their next adventure, most of these videos are using this fun song!

4) I’m Just Getting Started

Jlo, the Queen of Glam, once said, “I’m Just Getting Started,” and this statement went viral! Over a million creators are using this audio to show their latest project or journey. This is a great audio to use to celebrate your successes! UPDATE: We noticed on 11/25/22 that this audio is no longer available.

5)  Hard Times (Paramore)

Are you looking for positive vibes? Well, this trendy Instagram audio is perfect for you. The audio Hard Times by Paramore is not only a popular song but has been trending on Instagram, where creators use the audio for videos showing them overcoming their struggles!

6)  Cut Me Off (Austin Millz)

This audio is a remix of the once very popular song “Somebody That I Used to Know” and is incredibly catchy. Cut Me Off by Austin Millz is short and sweet and has a great beat drop for transition videos. It’s being used across fashion, lifestyle, and pretty much every category you can think of.

7) Automotivo Tan Tan Tan Viral

The Automotivo Tan Tan Tan audio originally went viral on Tik Tok before making its way over to Instagram Reels. The audio is popular for the transition video made popular by The Rock. Creators often replicate The Rock’s video but often put their own spin on it using the audio to show off their makeup skills or their fitness routine.

8)  It’s Corn

If you haven’t seen this viral sensation then you must be living under a rock! The adorable It’s Corn video, made popular by Recess Therapy, has been dominating all social media platforms throughout the late summer and fall of 2022. The original video has been altered into multiple song variations and has been used by tons of brands and content creators. The most popular song variation on Instagram is by GregoryBrothers called It’s Corn, but it’s a song.

9)  Owen Wilson Says Wow

Owen Wilson, a well-known actor, is known for saying Wow in different ways. The creator Raised by the Owls, took every Wow Owen Wilson said and combined it in a fun audio that creators have been using to show off awe-inspiring content!

10)  I’m Addicted

I’m Addicted audio has blown up on Instagram for it’s popular and easy-to-use beat! The audio was clipped taken from the song “Just Can’t Get Enough” by Black Eyed Peas to make this fun audio that lets users show off their addictions in a quick and catchy format. This audio has been used over a million times on Instagram and Tik Tok!             

11)  Mood (24k Goldn)

The well-known song Mood from 24k Goldn has been slowed down and cut on Instagram to create a great audio for Instagram. Creators use this short and sweet sound to show followers photo & video content of their travels, hobbies, or events! Whether it’s a trip to Vermont  or to Disney’s Park in California, this audio is perfect for capturing those travel vibes.  

12) Whoopty (CJ)

Whoopty by CJ  is a famous Hip-Hop/ Rap song that was released in 2020.  The song is upbeat and is most commonly used for creators to show their fitness routine to their followers! 

13)  Peaches x What’s Luv?

When two absolute hits combine you’re sure to get a trending IG reel audio. That’s exactly what you have here with the Peaches x What’s Luv mashup audio. This one can be used for dancing or showing off your normal content as it really works for anything!

14) Teenage DirtBag: and She Doesn’t Give a Damn About Me – Sped Up

Did you have a wild side when you were in your teen years? You might love the viral audio Teenage DirtBag- Sped Up (and She Doesn’t Give a Damn About Me)- Sped Up. This popular tune has been a great way for people to show off some of their embarrassing photos from their wild teenage years!   

15) Se Acabo Remix (The Beatnuts feat. Method Man)

Se Acabo by The Beatnuts feat. Method Man has dominated Instagram for its fresh and unique sound. Both creators like Ohio State Football and businesses like Crumb Cakery have used this audio. lt has also been used to show cool tricks when making a cocktail or delicious food! UPDATE: We noticed on 11/25/22 that this audio is no longer available. 

16)  Sensual Seduction (SnoopDogg)

Sensual Seduction by SnoopDogg is a fun audio known for its smooth sound and its use for back-and-forth shots in Instagram reel videos. People most often use it for conversations with text overlay. Celebrities like Heidi Klum and Howie Mandel have used it for who wore it best content.

17)  Material Girl (Saucy Santana)

Are you a material girl, well then you don’t want to skip over this sound! The audio Material Girl from Saucy Santana has gone viral on Instagram for creators using the sound to show off any new thing they have bought!

18) Gimme! Gimme! Gimme! (Abba)

Want to live your Mamma Mia dreams, the sound Gimme! Gimme! Gimme! A Man After Midnight by Abba achieves this! The sound is a well-known sound but has recently gone viral for its fun dance moves that creators have been dancing too!

19)  About Damn Time (Lizzo)

About Damn Time by Lizzo is a fun audio that creators have been using for group dance videos. The lyrics are also great to show off things that you might be waiting on. Influencers like Courtney have used this audio to make a funny video about her pretending she was at Paris Fashion Week.

20) Ladies and Gentleman, Her

Do you have that one favorite dish or outfit that you are obsessed with? The audio Ladies and Gentleman Her is perfect for showing this off! The audio is short and has a build-up that can be used to display something you are proud of. Creators, such as Cheval, have used this to show off their outfits.

   

Need Social Media Marketing Services?  

We’ve been doing social media marketing here at Today’s Business before Instagram existed. Our team is always staying up to date with new trends and doing in-depth research to make sure we know how to best utilize them. If you need a team of Instagram marketing experts to help you create reels, build influencer partnerships, and grow your Instagram account then you should contact Today’s Business today to chat with our social media marketing experts!

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]]> How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing https://tbsmo.com/case-studies/how-to-lease-up-70-of-your-rentals-in-just-2-months-via-social-media-marketing/ Tue, 06 Sep 2022 16:38:52 +0000 https://tbsmo.com/?post_type=case-studies&p=4989 Today’s Business works with BNE to assist new property lease-ups through social media marketing.

The post How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing appeared first on Today's Business.

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Overview

BNE Real Estate Group is a national, family-owned organization with over 60 years of experience in the development, investment, ownership and management of high-quality and vastly diversified real estate assets. Today’s Business works with BNE to assist new property lease-ups through social media marketing. In February of 2021, the client was looking to launch Dey & Bergen–a colorful, mid-century modern luxury apartment community–that stood directly next to a competing apartment that just opened.

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The Challenge

Today’s Business has assisted with apartment lease ups for BNE Real Estate before. However, having a competing apartment directly next to Dey & Bergen that was already open for leasing, while Dey & Bergen was just finishing up construction, posed a unique challenge. We needed to create a strategy that would develop hype around the community’s brand-new studio, 1 and 2 bedroom residences and encourage potential residents to wait for Dey & Bergen to open before making a decision.

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The Strategy

Given the objectives of BNE Real Estate, Today’s Business implemented the following strategy:

Preparation

Set up and prepared social media accounts on Facebook and Instagram.

Updated platforms w/profile imagery and contact information with designated tracking numbers.

Created a Facebook ad account to boost posts from.

Execution

Prior to the Grand Opening we:

  • Posted “coming soon” creatives and boosted these prior to grand opening. We put a lot of focus on the unique amenities in the apartment community, like the speakeasy lounge with a vintage 1960 Austin Healey Bugeye Sprite!
  • Chose imagery that created a lifestyle element to the community that would aid in the (already impressive) interior design and amenities appeal to younger professionals.
  • Responded to inquiries and encouraged the audience to join the waitlist.
  • Boosted posts for $1,200/month with the following targeting. 
  • Due to Facebook’s Special Ad Category, anything in the “Housing” category has restrictions in who you can target to prevent discriminatory practices. Therefore, age, gender, interest targeting, etc. remained broad.
  • Grew the following and developed engagement by engaging with users in the Harrison area and in competitor communities.

After the Grand Opening we:

  • Created a “Now Leasing” post, as well as graphics that showcased the grand opening special! We additionally updated all profile imagery and messaging to include updated images and messaging that the community was open for leasing.
  • Created floor plan carousels and videos with pricing expectations to give our audiences more details about the apartments. As we received virtual tours we posted and promoted those too.
  • Adjusted our messaging to encourage our audiences to visit our website to learn more, take advantage of the grand opening special, or call our leasing team to schedule a tour!
  • Had our creative team developed dedicated Instagram highlights for the @deyandbergen profile, showcasing the impressive amenities and apartment options.
  • Reshared tagged resident reels and photos to showcase an authentic side of our community.
  • Reshared content and created custom graphics to promote local business.
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The Results

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“Just two months after the community opened its doors to a collection of 242 residences and more than 45,000 square feet of indoor and outdoor amenities along the waterfront, Dey & Bergen has already surpassed 70% leased.” –NJBIZ

After just 6 months of promoting Dey & Bergen, the apartment became “stabilized” and we reduced our grand opening promotions.

Takeaways from the Team:

“Dey & Bergen was and continues to be an unforgettable apartment community! The unique design of the resident areas, impressive amenities, and residence features were a great foundation to work with. This, combined with our team’s custom creatives, engagement strategy and boosting budget, created huge engagement and interest from the start!”

Kristen Jajko

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The post How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing appeared first on Today's Business.

]]> Social Media Archives » Today's Business nonadult Elon Musk Officially Bought Twitter. Here Are 5 Things He Plans To Do Next… https://tbsmo.com/social-media/elon-musk-officially-bought-twitter-here-are-5-things-he-plans-to-do-next/ Wed, 04 May 2022 15:58:44 +0000 https://tbsmo.com/?p=4493 The post Elon Musk Officially Bought Twitter. Here Are 5 Things He Plans To Do Next… appeared first on Today's Business.

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Have you ever wondered how much an entire social media platform might be worth?

Last week we found out as Twitter announced that they accepted an offer of $44 Billion from Tesla’s CEO, Elon Musk, to take the company private. This is huge news and it is no surprise that this transaction has created quite the buzz among digital marketers. What does the world’s richest man have planned for this influential social platform and how will this impact digital marketing? Here are 5 proposals for Twitter that he’s mentioned so far.

Loosen Up Content Rules In The Name of Free Speech

Twitter currently bans harassment, abuse and posts that wish physical harm to someone. It also has other restrictions in place like prohibiting misinformation about COVID-19. As a self-proclaimed “free speech absolutist,” Musk believes that social networks should not remove comments because, even if offensive, they are still legal. It is likely that he will make changes to loosen the reins on these bans, which would certainly be a double-edged sword. Experts who study social networks are concerned that this change could encourage harassers, trolls and others who abuse the platform to target people.

Develop an Edit Button So Users Can Update or Change Their Tweets

The people have (repeatedly) asked and Elon Musk has been listening. One of the most requested changes to the platform from users has been to implement an edit button. Musk has expressed support in allowing people to change what their tweets say, but this proposal has since stirred debate among academics, journalists and other heavy users of the platform. Though the simple benefit is clear, the biggest concern is that this change could be used to cover up abuse or manipulate people. There is a difference between fixing a spelling error and completely reframing an opinion.

Make Twitter’s Algorithm Open To The Public

A little over a month ago, Musk tweeted at the co-founder and former CEO of Twitter, Jack Dorsey, stating that Twitter’s algorithm should be open source. He later followed up with a poll that gathered over 1.1 million votes from Twitter users, in which 82.7% agreed. Advocates that desire more transparency from social media platforms have stated that this openness would be a great step in the right direction, while others argue that the “how’s” and “why’s” of viral posts is far too complex for anyone to understand anyway. However, Musk seems to support placing Twitter’s algorithm on places like GitHub, a site popular with programmers for sharing computer code.

Crackdown on Scammy Bots and Fake Accounts

If you haven’t seen spam or bots on a social media platform, we’d certainly be amazed! Prior to the transaction, Elon Musk tweeted: “If our twitter bid succeeds, we will defeat the spam bots or die trying!” Although Twitter already has strong rules against spam in place, Musk intends to strengthen its defenses against bots and fake accounts.

Ditch The Advertisements

About 90% of Twitter’s revenue currently comes from advertising. However, the company has struggled to attract advertisers to the platform and Musk intends to do away with ads and shift Twitter’s revenue towards a subscription model. The platform has already taken some strides in that direction by introducing Twitter Blue, a premium service that costs $2.99 a month for additional features. It will be interesting to see how he transforms this further.

The Future of Marketing on Twitter

The truth of the above proposals is that they are just that: proposed ideas. How much influence Elon Musk has over these changes and which of them are actually implemented remain to be seen. From a digital marketing standpoint, it is usually more common to see more restrictions these days rather than less. Though it may be interpreted that this makes things easier for marketers, that may not be the case. If anything, looser restrictions and no options for paid advertisements lend to the need for more intense community monitoring and more clever and engaging content.

One thing is for certain–changes are coming and Musk has big plans.

Thoughts from the #TBTeam:

“We’ll see if Elon’s agenda is self-serving or beneficial to Twitter in terms of free speech. Business wise, I see it as a boom or bust sort of situation. He could easily bring in new features, make it more engaging, and integrate the enhanced communication functions that we now see in messaging services. But I wouldn’t be surprised if his attempts to make twitter more profitable turn off fans and people start seeking a different outlet for bite-size information. We’re almost definitely going to see some new advertising opportunities within the next 6 months be announced.” –Forrest Old, Director, Organic Search

“Musk has a record of accomplishing things that have never been done before. Removing bots from Twitter and creating a place where free speech can safely be spoken was clearly an issue for Twitter that they could not solve. I think Musk will solve both of these issues in time even if it pisses some people off in the process.” –Benjamin Johnstone, Director, Website Development

Social Media Advertising at Today’s Business

Our Social Media Strategy team takes a comprehensive approach to social media marketing with your business goals in mind. Our methods are anything but one size fits all. We formulate a unique and competitive strategy for each brand that we work with. Depending on your goals, we are able to determine appropriate KPIs for each of your campaigns. We are constantly keeping up to date on emerging trends in the social landscape to ensure that our campaigns are always utilizing best practices and performing adjacent to industry standards. If you are ready to start embracing the full potential of Facebook and Instagram advertising in your brand’s social media campaigns, let’s talk!

The post Elon Musk Officially Bought Twitter. Here Are 5 Things He Plans To Do Next… appeared first on Today's Business.

]]> Instagram is Removing its “Swipe-Up” Feature: What Brands Need To Know https://tbsmo.com/social-media/instagram-is-removing-its-swipe-up-feature-what-brands-need-to-know/ Wed, 25 Aug 2021 14:08:48 +0000 https://tbsmo.com/digital-marketing/instagram-is-removing-its-swipe-up-feature-what-brands-need-to-know/ The ‘Swipe-Up’ phrase that we all know and love will soon be coming to an end. As a part of its ongoing efforts to increase engagement on Instagram Stories, Instagram has announced the removal of the ‘Swipe-Up’ feature and the introduction of a new one: ‘Link’ stickers. According to Instagram, this update will begin rolling […]

The post Instagram is Removing its “Swipe-Up” Feature: What Brands Need To Know appeared first on Today's Business.

]]> The ‘Swipe-Up’ phrase that we all know and love will soon be coming to an end. As a part of its ongoing efforts to increase engagement on Instagram Stories, Instagram has announced the removal of the ‘Swipe-Up’ feature and the introduction of a new one: ‘Link’ stickers. According to Instagram, this update will begin rolling out as soon as next week.

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Image via Social Media Today


The ‘Swipe-up for more’ prompt has always been located down at the bottom of the Story screen and has previously allowed creators and businesses – with a minimum of 10k followers – to drive traffic to a website. With the updated features ability to customize and place the Link Sticker anywhere on a Story, creators and businesses will have more options to drive traffic and increase click-throughs. This new Link Sticker will sit alongside previously made interactive features available in the app, including stickers for donations, music, and polls.

This feature has been in development for quite some time, as Instagram had previously been testing this feature out in small batches throughout the summer. According to social media expert Matt Navarra, ‘Link’ stickers will become more widely available to users starting on August 30th and, as it appears, may eventually be available to all users, 10k followers or not. As minimal as this change is, it is a huge win for small businesses, nano-influencers or any business just starting out on the platform.

As Instagram continues to roll out updates in line with their new direction, we’re excited to see what else is in store for optimizing our content. In the meantime, we will be patiently waiting for the ‘Link’ stickers to show in our accounts, so we can begin implementing them into our strategies.

Social Media Advertising at Today’s Business

Our Social Media Strategy team takes a comprehensive approach to social media marketing with your business goals in mind. Our methods are anything but one size fits all. We formulate a unique and competitive strategy for each brand that we work with. Depending on your goals, we are able to determine appropriate KPIs for each of your campaigns.

We are constantly keeping up to date on emerging trends in the social landscape to ensure that our campaigns are always utilizing best practices and performing adjacent to industry standards. This is part of the reason why Today’s Business was named as a Top 6 Facebook Marketing Agency in New Jersey by SocialAppsHQ. If you are ready to start embracing the full potential of Facebook and Instagram advertising in your brand’s social media campaigns, let’s talk!

The post Instagram is Removing its “Swipe-Up” Feature: What Brands Need To Know appeared first on Today's Business.

]]> How Apple’s iOS 14 Update Will Impact Web Advertisers https://tbsmo.com/social-media/how-apples-ios-14-update-will-impact-web-advertisers/ Sat, 27 Feb 2021 00:40:55 +0000 https://tbsmo.com/digital-marketing/how-apples-ios-14-update-will-impact-web-advertisers/ Yet another policy is being implemented across Facebook for advertisers everywhere. With the rapid and exponential growth of digital advertising and data tracking, Facebook has been taking strides over the years to cater its platforms towards both consumers and businesses. Now, with Apple’s iOS 14 Update, which shines a light on App Tracking Transparency, Facebook […]

The post How Apple’s iOS 14 Update Will Impact Web Advertisers appeared first on Today's Business.

]]> Yet another policy is being implemented across Facebook for advertisers everywhere. With the rapid and exponential growth of digital advertising and data tracking, Facebook has been taking strides over the years to cater its platforms towards both consumers and businesses. Now, with Apple’s iOS 14 Update, which shines a light on App Tracking Transparency, Facebook is forced to adapt its platforms to new standards—standards that extensively alter the way ads are served, tracked, and engaged with.

What is the iOS 14 Update?

So what exactly does Apple’s new iOS 14 policy entail? Simply put, it allows for user transparency in regard to app tracking. All apps will be required to submit information on how their app collects and utilizes consumer data. In addition to this, they will need to display a prompt that asks users for permission to track their data across third-party apps and websites. This prompt will both show users what information is being tracked and give them the opportunity to opt-out. It is likely that this will encourage users to decline tracking, which will severely limit advertising capabilities, on Facebook specifically.

Where Does Facebook Stand On This Update?

Ever since Apple announced the iOS 14 update back in June of 2020, Facebook has been against these changes and, especially, the impact it will have on smaller businesses. As the update will be rolling out during Q1 of 2021, however, Facebook will be adhering to these guidelines and has already provided advertisers with webinars and resources about how they are handling these changes, which includes:

Implementing a Required Prompt

As mentioned above, apps will be required to display prompts where users will need to allow or decline the tracking of their data. Facebook is not excluded from this and has already begun implementing a prompt across its platforms.

Continuing to Collect Data

For the individuals who opt-in to the transparency prompt, device identifiers will continue to be collected.

App-Based Business Tools

Facebook has enabled its SDK to support Apple’s SKAN API and will support app-based business tools for Apple’s SKAN API for mobile apps moving forward.

Aggregated Event Management (AEM)

For those who develop and optimize ads through web-based business tools, Facebook is limiting the measurement of certain events for iOS 14 users through the Aggregated Event Management (AEM) system. This will ultimately change the way that advertisers track their conversions.

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Changes Web Advertisers Can Expect

The aftermath of this update will be felt by both web and app advertisers. For an in-depth guide on how ads will be changing for both advertisers, we recommend reading this guide from Facebook. However, here, we will be reviewing some general limitations businesses need to be aware of as they continue to promote on Facebook’s family of apps.

Creating Ads

The biggest ad limitation that will be seen for web advertisers is that reach and frequency bidding will no longer be available. Auction bidding will be the only available buying option when making ads for iOS 14 devices. 

Reporting 

The new iOS 14 update will limit advertisers’ ability to measure the performance of campaigns because:

  • Real-time reporting will not be supported.
  • Data may be delayed for up to 3 days.
  • Support delivery and action breakdowns (age, gender, region, etc.) will no longer be supported.
  • Attribution windows will change to a seven-day click, one-day view window and set at the ad set level.

Targeting 

For targeting, audiences will begin to decrease as people start to opt-out of tracking, which means audiences may need to be broadened to reach more potential customers. Facebook advertisers who utilize standard and custom events will also be maxed out at 8 conversion events per domain.

Actions Moving Forward

To prepare for these incoming changes, Facebook recommends that advertisers complete the following steps:

  • Verify your website’s domain to help avoid any future disruption of your website campaigns. This should be prioritized for domains with pixels used by several businesses/personal ad accounts.
  • In Events Manager, configure 8 preferred web conversion events per domain.
  • Prepare for the shift in attribution windows and adjust your campaign strategies accordingly.

With social media continuing to be a force in digital marketing, changes are inevitable. As with any technological change in this industry, all advertisers can do is adapt and use their creativity and innovation to propel forward.

Social Media Advertising at Today’s Business

Our Social Media Strategy team takes a comprehensive approach to social media marketing with your business goals in mind. Our methods are anything but one size fits all. We formulate a unique and competitive strategy for each brand that we work with. Depending on your goals, we are able to determine appropriate KPIs for each of your campaigns. We are constantly keeping up to date on emerging trends in the social landscape to ensure that our campaigns are always utilizing best practices and performing adjacent to industry standards. If you are ready to start embracing the full potential of Facebook and Instagram advertising in your brand’s social media campaigns, let’s talk!

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]]> Facebook Removes 20% Text Restrictions for Paid Ads https://tbsmo.com/social-media/facebook-removes-20-text-restrictions-for-paid-ads/ Fri, 13 Nov 2020 20:49:20 +0000 https://tbsmo.com/digital-marketing/facebook-removes-20-text-restrictions-for-paid-ads/ For years, Facebook’s 20% text restrictions have been a thorn in the side of social media advertisers and graphic designers everywhere. On September 7, 2020, Facebook announced they will no longer be penalizing ads with higher amounts of image text. There is no better time than in the year 2020, for Facebook to remove its […]

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]]> For years, Facebook’s 20% text restrictions have been a thorn in the side of social media advertisers and graphic designers everywhere. On September 7, 2020, Facebook announced they will no longer be penalizing ads with higher amounts of image text. There is no better time than in the year 2020, for Facebook to remove its restrictions on the 20% text rule.

The 20% Text Rule Explained

Advertisements are two-sided and Facebook’s ad system is designed to uphold value for both the people and businesses. With the people in mind, Facebook felt that ads with too much text created a cluttered and noisy experience for users. Facebook believes too much text on an image was an obvious sign to users that it was an ad—leading people to scroll right past it. Therefore, Facebook created and enforced the 20% text rule. 

In previous years, ad creators had to abide by the 20% text guideline, where text on an ad could not fill more than 20% of the image. If it did, the ad would be rejected and not allowed to run. This guideline not only caused advertisers and creators much frustration, and many times caused extra work in redesigning ads to get the text to fit within 20% of 25 boxes in the text overlay tool. This tool, however, was not a great option and would often give you a pass. Then, thinking you were in the clear, you would implement your ad into your campaign and Facebook would reject it for – you guessed it – too much text. 

Over time Facebook started to ease up on this rule, so ads with over 20% text would not get flat out rejected, but would run with some limitations. And although Facebook claims this rule was for image ads, at Today’s Business, we would find video ads getting rejected for utilizing too much text as well. Facebook advertisers with years of experience learned how to manipulate this rule, by choosing a thumbnail for the video that met the 20% guidelines. But, at the end of the day, there was always a fear in the back of everyone’s head that Facebook could reject the ad and the ad creation process would have to begin all over again. 

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The Importance of This Change

Now that Facebook has lifted the 20% rule altogether, ad creators are free to put as much text as they’d like on an ad. But should you? Although this is a reason to celebrate, Facebook still believes ads with less than 20% text are a best practice. According to Facebook, “Facebook’s ad system is designed to maximize value for people and businesses. That’s why we conduct research and analyze feedback from our community to understand how different attributes of an ad affect that ad’s performance. We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping your text short, clear, and concise in order to get your message across effectively.”

Even if ads with more text are not preferred, we’re just happy we have the power to decide.

If you are an active advertiser on Facebook, it is probably safe to say that you’ve already narrowed down some ad types and templates that are successful for your business. Now that you are free to include as much text in your ads as your heart desires, this does not mean you should completely revamp your creative strategy. It also doesn’t mean you shouldn’t push the limit and try new things. Use this freedom to run some creative A/B tests with different text options, but focus on the text being impactful, not just large.

Social Media Advertising at Today’s Business

Our Social Media Strategy team takes a comprehensive approach to social media marketing with your business goals in mind. Our methods are anything but one size fits all. We formulate a unique and competitive strategy for each brand that we work with. Depending on your goals, we are able to determine appropriate KPIs for each of your campaigns.

We are constantly keeping up to date on emerging trends in the social landscape to ensure that our campaigns are always utilizing best practices and performing adjacent to industry standards. If you are ready to start embracing the full potential of Facebook and Instagram advertising in your brand’s social media campaigns, let’s talk!

The post Facebook Removes 20% Text Restrictions for Paid Ads appeared first on Today's Business.

]]> Top NJ Food Blogs You Should be Following https://tbsmo.com/social-media/top-nj-food-blogs-you-should-be-following/ Fri, 16 Oct 2020 19:29:15 +0000 https://tbsmo.com/digital-marketing/top-nj-food-blogs-you-should-be-following/ If you’re from New Jersey then you know we take pride in all of the flavor our state has to offer. We just can’t keep quiet about it. We publish, review, and post about recipes, restaurants, bars, and beer. It’s how we share what we love! And it’s how these Jersey-proud food-lovin’ publications add even […]

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]]> If you’re from New Jersey then you know we take pride in all of the flavor our state has to offer. We just can’t keep quiet about it. We publish, review, and post about recipes, restaurants, bars, and beer. It’s how we share what we love! And it’s how these Jersey-proud food-lovin’ publications add even more flavor to a little state that is already bursting with variety. Check out what these NJ Food Blogs have to offer!

Hoboken Girl

In 2012, New Jersey resident Jennifer Tripuka started Hoboken Girl to explore and document exciting happenings in her area. Since then the site has seen enormous growth and is currently authored by 20+ contributors, each with a unique perspective on the Hoboken area. Stop by for news, lifestyle advice, shopping hotspots, community events, and yes FOOD! Peep their “Food + Drink” category for guides about the hottest cocktails in the city, as well as tips for how to stay safe and have the most fun when dining out. (We also highly recommend their Sweet Deals Directory for coupons and savings at a handful of Hoboken businesses!)

Boozy Burbs

Food news is good news, folks. And Boozy Burbs delivers just that. If there’s a new food hot spot in the Greater Bergen County area, the Boozy Burbs team is there in advance to highlight and inform with links to menus and suggestions on how and what to order. While you’re getting the scoop on their blog, visit their Instagram for endless mouth-watering foodie posts. This is primo content and we are HERE for it.

The Digest Online

We know how to pack a lot of flavor into our small state. The Digest follows suit by packing loads of delightful, informative, Hoboken-centric content into their five-topic issues that cover Health & Wellness, Lifestyle, Parenting, Real Estate & Design, and of course, FOOD – all with an emphasis on keeping it local.

NJ Monthly’s Dining Category

New Jersey Monthly has been supplying NJ news for over 40 years – always with the “express purpose of destroying the myth that New Jersey is a mere pass-through state.” Stop by their dining category for the latest Garden State food news or discover an extensive selection of the top dining spots on the New Jersey Monthly “Jersey’s Best List” – a directory of top local dining experiences, specifically crafted by New Jersey Monthly’s dining experts.

Jersey Bites

The Jersey Bites team is on “a quest for food with attitude.” Owned by Deborah Smith (Author of the Jersey Shore Cookbook) and penned by a handful of vibrant authors from all over the state, this blog offers informative and heartwarming food news. Articles often include interviews with business owners and patrons who understand why New Jersey has some of the best bites around. Don’t pass up their “Best of” categories to find the best nachos, doughnuts, and brunch spots recommended by their readers.

South Jersey Beer Scene

Every great beer has a story. The South Jersey Beer Scene team is dedicated to discovering those stories while they explore Jersey’s vibrant beer culture. Here you’ll find the latest craft beer news, commentary, in-depth articles about drink releases, and more. And it doesn’t stop there! Their podcast (of the same name) is hosted by Vic and Richard who travel and speak to local brewery owners, offering a personal glimpse at the people responsible for crafting the latest and greatest flavors in the Jersey beer scene.

Bite-Sized Blogs

The Tap Takeover

Rob Bedford is a lifelong New Jersian and a craft beer enthusiast who believes we are in the “golden age of beer.” He pours his passion for where he is from and what he drinks into his frequent and flavorful posts that focus on beer and local breweries. His in-depth reviews comment not only on flavor, but experience, and even the beverage’s package design. Visit The Tap Takeover for a refreshing and enthusiastic taste of New Jersey. 

Food and Wine Chickie

They say that sharing is caring – and Veronique Deblois has plenty to care about and share with her readers. Deblois authors Food and Wine Chickie, a lifestyle and food blog dedicated to sharing what she loves: great food, wine, and company. Deblois’ is well-traveled and often expresses her love for variety through delicious recipes (Chocolate Chip Walnut Pie, anyone?) as well as her in-depth reviews of NJ dining and travel experiences.

Each of these blogs exemplifies why New Jersey is home to a healthy dose of heart, humor, and good food. There’s plenty to go around! Did we miss one of your favorites? Comment and let us know!

Food Influencer Agency Services

Do you want to increase brand awareness and sales for your food and beverage company? At Today’s Business, we offer food influencer marketing services to help our clients build and execute high-quality campaigns, from campaign ideation to influencer payout. If you’re a food influencer looking for more brand partnerships, join our influencer network to learn about our various partners and get started today!

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]]> Understanding Facebook’s Special Ad Category for Real Estate Advertisers https://tbsmo.com/social-media/understanding-facebooks-special-ad-category-for-real-estate-advertisers/ Tue, 30 Jun 2020 21:38:06 +0000 https://tbsmo.com/digital-marketing/understanding-facebooks-special-ad-category-for-real-estate-advertisers/ In August of 2019, Facebook officially rolled out its Special Ad Category update within Facebook Ads Manager, which restricts ad targeting options for any account running ads related to credit, employment, or housing. The purpose of this new ad category is to help advertisers avoid discriminatory practices. Facebook required all advertisers to identify whether or […]

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]]> In August of 2019, Facebook officially rolled out its Special Ad Category update within Facebook Ads Manager, which restricts ad targeting options for any account running ads related to credit, employment, or housing. The purpose of this new ad category is to help advertisers avoid discriminatory practices. Facebook required all advertisers to identify whether or not their campaigns belong to a Special Ad Category and update their targeting settings to comply with these restrictions by March 31, 2020, or their ads would not be allowed to run.

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What is Facebook’s Special Ad Category?

Facebook developed the Special Ad Category in response to civil rights concerns about its ad targeting features. Within this expansion of Facebook’s ad policies, it is required—for any account running ads related to credit, employment, or housing—to select the Special Ad Category when creating a campaign. By doing so, advertisers are limited in the targeting options they can utilize so that Facebook users are protected from unlawful discrimination.

How Does This Impact Ad Targeting?

Under the special categories mentioned above, the following restrictions are placed on advertisers’ targeting options.

Location

Ads can no longer be targeted by zip code, but can still be targeted by country, city, or state.

Age & Gender

All ages (18-65+) and genders must be included.

Detailed Targeting

Any targeting options (demographics, interests, or behaviors) that could contribute to discriminatory practices may be restricted.

Lookalike Audiences

Lookalike audiences are no longer an option for campaigns ran under special ad categories. Instead, Facebook will utilize the custom audiences you would generally use for lookalikes (website visitors, customer lists, or engaged users) to create something similar, now referred to as a Special Ad Audience.  Under the special categories, advertisers can make use of Special Ad Audiences in lieu of Lookalike Audiences. These audiences still use existing information you have about the users you want to reach to create an audience with similar behavior. However, the audiences are adjusted to be in compliance with the Special Ad Category policies.

How Do Real Estate Advertisers Adjust Their Strategy?

At Today’s Business, we have been working with luxury real estate properties for many years. In past campaigns, we had been successful in using Interest Targeting and Lookalike Audiences to drive traffic to the properties’ website in order to build up a strong remarketing audience of potential qualified leads. Now, with the debut of the new Special Ad Category, we were forced to revamp our strategies for our real estate clients. 

If you are a real estate property who is feeling the effects of this change, here are a few ways that you can adjust your strategy to comply with Facebook’s new policy and effectively reach your target audience through Facebook advertising campaigns.

Use Engaging Ad Creatives

The number one way to run a Facebook campaign that your target audience will engage with by putting your creativity on full display. When it comes to luxury apartment communities that generally have a higher price tag and exclusive amenities, it is important to highlight those specifics in your ads to be able to catch the eyes of those who fit into your demographic and get them to click through, but also provide a clear message to people who may not fit your target audience. By putting yourself in the shoes of your target audience, you can highlight the important things that users would be looking for when they apartment hunting and truly set yourself apart from your competition. 

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Use Your “Voice”

Your ad has captured your audience’s attention. Now, they’re reading your ad’s caption for more information. This is your opportunity to tell them what they want to hear. Reiterate the key points displayed in your ad creative, provide more detail, and most importantly, speak to who you are targeting! To combat these new targeting restrictions, it is incredibly important that your ad copy isn’t leaving any questions unanswered. If a 25-year-old is seeing an ad for an active adult community, you should give them no reason to click-through to your website because the dynamic-duo of your ad creative and ad copy has clearly explained to them that their age group is unable to live at your community. Even though you cannot choose the age range you are looking to target, by hitting the nail on the head when it comes to your creative and copy, over time, Facebook’s machine learning will dynamically adjust to show your ad to the most engaged audience and ultimately give you a low cost per result.

Use Simple but Specific Targeting

There is a reason why you are advertising your community in the first place, right? There is a goal you are looking to accomplish and you know who you are looking for in order to complete that goal. Remarketing is more important than it ever was in terms of acquiring quality leads for real estate. Your targeting strategy should be less impression-based and more lead-based. You can spend hundreds of dollars and get your ads in front of tens of thousands of people, but since you are limited in what you can control, you could essentially be wasting your ad dollars reaching the wrong people. By building a strong remarketing audience and driving those users to a landing page optimized for conversions, your campaign will be set for success.With the ever-changing dynamics of digital marketing, we must continue to rely on our creative abilities and adaptability to get our message across to our target audiences. Speak directly to your audience, put yourself in their shoes, give them all the information they need, and retarget until they convert!

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Social Media Advertising at Today’s Business

Our Social Media Strategy team takes a comprehensive approach to social media marketing with your business goals in mind. Our methods are anything but one size fits all. We formulate a unique and competitive strategy for each brand that we work with. Depending on your goals, we are able to determine appropriate KPIs for each of your campaigns.

We are constantly keeping up to date on emerging trends in the social landscape to ensure that our campaigns are always utilizing best practices and performing adjacent to industry standards. If you are ready to start embracing the full potential of Facebook and Instagram advertising in your brand’s social media campaigns, let’s talk!

The post Understanding Facebook’s Special Ad Category for Real Estate Advertisers appeared first on Today's Business.

]]> Yes, Facebook & Instagram are Down… Again. https://tbsmo.com/social-media/yes-facebook-instagram-are-down-again/ Wed, 03 Jul 2019 00:00:00 +0000 https://tbsmo.com/digital-marketing/yes-facebook-instagram-are-down-again/ It’s the day before Fourth of July weekend, and it looks like Facebook’s family of apps are already in vacation mode. And ironically enough, Facebook is relying on Twitter to let its users know about the issues their platforms are having today.   We’re aware that some people are having trouble uploading or sending images, […]

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]]> It’s the day before Fourth of July weekend, and it looks like Facebook’s family of apps are already in vacation mode.

And ironically enough, Facebook is relying on Twitter to let its users know about the issues their platforms are having today.

 

 

It seems as though these types of issues have become the new normal for Facebook and its family of apps: Facebook, Instagram, and WhatsApp. Let’s break this down real quick.

In January, Instagram crashed and was completely inaccessible for hours. In March, Facebook was down due to a ‘Server Configuration Change‘. Then, about a month later, the family of apps crashed yet again (if you’re counting, this is the third major outage in 2019). So, here we are again in July with yet another Facebook outage!

While waiting for Facebook and Instagram to get it together, we checked out Twitter to see what the rest of the social media community had to say about the outage. Hopefully everything is back to business as usual again soon so our social media team can get back to work. But until then, check out our top 3 tweets from the Facebook and Instagram outage!

1. TMZ hit ’em with a “thank u, next.”

 

 

2. A mood

 

 

3. But really guys… again…

 

 

Social Media Updates

Our social media team lives on Facebook and Instagram. When there’s an update, we’re on top of it. And at this rate, we can, unfortunately, expect something like this to happen again in the near future. So, be sure to keep up with our blog for all things social media news, updates, and strategy!

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