SEO – Today's Business https://tbsmo.com Your Perfect Digital Marketing Partner Tue, 01 Aug 2023 14:49:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.1 https://tbsmo.com/wp-content/uploads/TB-B-Logo-Light.svg SEO – Today's Business https://tbsmo.com 32 32 Small Business SEO https://tbsmo.com/digital-marketing-services-nj/search-engine-optimization-seo/small-business-seo/ Wed, 17 May 2023 19:24:02 +0000 https://tbsmo.com/?page_id=6315 Reach your target market and turn them into customers through keyword research, content creation, and much more.

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Small Business SEO Services

Reach your target market and turn them into customers through keyword research, content creation, and much more.

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Grow Your Company With Revenue-Driving SEO Services

Search engine optimization, or SEO, is one of the most critical components of finding success online for small businesses. Proper SEO methods can help you establish yourself as an expert in your field and generate authority, traffic, and leads from your target audience without spending a dime on paid ads. Using proven SEO techniques, you can improve your search engine rankings, which is a great way to get more customers to discover your brand. 

Did you know that more than half of all website traffic comes straight from organic search results? In fact, the number one result earns more than 28% of clicks on the average SERP. At Today’s Business, we proudly offer affordable SEO services to help small businesses build their online presence. Contact us today to speak with a member of our team for more information!

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Our Small Business SEO Services

If you’re unsure about the importance of SEO, you’re not alone. Only 36% of small businesses actually have an SEO strategy. That’s where we come in. Our highly skilled SEO strategists at Today’s Business have years of experience working with companies in every industry to optimize their sites for organic search. Whether you run a small retail store, restaurant, or medical practice, SEO will help you to build trust among your audience, generate leads, and improve your return on investment. Check out our full range of small business SEO services below.

SEO Audit

To get started, our team will audit your existing SEO strategy to determine what’s working and what’s not. We’ll create a customized action plan and roadmap to make improvements, both small and large, and drive revenue to your business. 

Keyword Research

We’ll research, map, and implement relevant keywords to help your business rank in search results. Our team will target long-tail keywords that have less competition and include them on your site as well as within your online listings.

Content Creation

Content creation is key to SEO. It’s important to only write content that satisfies the intent and interests of your users. Our team will optimize your existing content and create new pages and blogs that help to drive website visitors and turn them into customers.

Onsite SEO

Onsite SEO services include implementing keywords, optimizing title tags and meta descriptions, and increasing internal linking. Our strategists use these tactics to enhance each page of your site so you rank higher and bring in more qualified traffic.

Technical SEO

Our team’s technical SEO efforts help to improve site speed, organize your site structure, and elevate user experience. Having a mobile-friendly site is also crucial, as 60% of all online searches are made on mobile devices.

Link Building

One of Google’s most important ranking factors is domain authority. Our SEO strategists facilitate outreach to government offices, schools and universities, hospitals, research organizations, and more based on relevancy to gain links back to your site.

GBP Optimization

Our SEO strategists create fully optimized Google Business Profiles to improve your off-site rankings. We can update your core business information, add photos and videos, and incorporate products and services to increase your site’s visibility in local search results.

Monthly Reporting

Your SEO strategy means nothing if it doesn’t produce results. Our team will provide you with customized reports on a regular basis. At a glance, you’ll see your SEO performance – from rankings to traffic to conversions and everything in between.

Get Started with a FREE Consultation

Our SEO services are tailored to your specific budget and needs. Are you ready to outperform your competitors? Tell us more about your small business to get started today!

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Build Your SEO Campaign With Today’s Business

A high-quality, comprehensive SEO strategy will help your company thrive in one of the most popular online channels: search. Every small business has goals, whether you’re looking to increase leads, earn sales, or drive revenue. Our team of SEO experts will work closely on your campaign to help you achieve those goals. 

From start to finish, Today’s Business is committed to being your trusted partner for small business success. We understand that no two businesses are the same, which is why we don’t offer one-size-fits-all solutions. When you choose to work with us, we’ll evaluate where your business currently ranks in search results, where you can improve, what your competitors are doing, and how to reach your full digital potential. Contact us to schedule a free consultation today!

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National SEO https://tbsmo.com/digital-marketing-services-nj/search-engine-optimization-seo/national-seo/ Thu, 04 May 2023 17:56:49 +0000 https://tbsmo.com/?page_id=6190 National SEO Case Studies and Success Stories

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National Search Engine Optimization Services

Reach your wide and varied audience with national SEO strategies that have your core business goals in mind.

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Reach Your Target Audience With National SEO Strategies That Work

When you’re trying to market your business’ services or products nationally, rather than within your local area, things can feel a bit more complicated. So much of Search Engine Optimization (SEO) focuses on location-specific tactics, so what do you do when you are nationally-based? At Today’s Business, we will work with you to create a national SEO strategy that works, using the latest techniques and keeping your goals at the forefront every step of the way.

Our SEO team at Today’s Business has expertise and experience in both local and national SEO. There are several intricacies that need to be considered when a business is attempting to reach a national audience, and we will implement the tactics you need to get there. Make your mark in your industry’s digital world with a national SEO strategy that focuses on what truly matters to your business. When you partner with TB, you’ll experience SEO and digital marketing on an entirely new level.

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Our National SEO Services

Whether you are scaling your business up to reach a wider audience or have operated nationally since your inception, national SEO is the way to go. A national SEO campaign has a core focus of ranking your business at the top of the organic results for precise, high-value keywords related to you. Short-tail keywords like these are more difficult to rank for, as they are more general than keywords localized to a specific area, but at TB, we can get you there. National SEO focuses on taking up search volume and reaching those in other cities or states, meaning that it takes a comprehensive strategy to achieve measurable results. Learn more below about some of the components of a national SEO campaign and how we can bring them to life for your national business.

Advanced Keyword Research

The first step to creating a comprehensive national SEO strategy is to determine what we want to rank for. Keyword research targeted at a single location is more specific. When it comes to national SEO, the keyword research process needs to be scaled out across cities and states to reach your target audience. From there, we will use our keyword research for onsite optimization, content creation, and more, ensuring that your keywords are featured prominently throughout your site to encourage higher rankings.

Content Creation

Content creation is key for all types of businesses, from a restaurant in a small town to a national corporation. Having optimized and relevant content on your site provides your users with inside information about your services, products, and more, while also giving you a chance to incorporate your target keywords throughout. At TB, we create content designed to rank for your target keywords and bring potential customers straight to you.

Site Structure Optimization

When you run a national business and are trying to target people from all over the country, the way you set up your site is crucial. A local business might have a page for each town they serve, while a national business needs to have a more thorough setup of service pages and subpages to target a broader region. As we do for businesses of all types and scales, we will analyze the structure of your site and ensure that it is optimized for prime user flow.

National Link Building

Link building, or gaining relevant, high-authority links to your site, is a key step in earning Google’s trust. When a search engine sees that trustworthy sites are linking to yours, they are more likely to trust your site, leading to jumps in rankings. National link building involves creating relationships with people from all over the country, scaling up a local link building campaign to a new level.

Competitor Analysis

Businesses that operate at a national level are bound to have a lot of competition – they are going up against businesses all over the country, rather than just in their general area. Our SEO team at Today’s Business will conduct a thorough competitor analysis to determine where your business stands in terms of the competition, from monthly traffic to number of backlinks. We will formulate our strategy around the best next steps for you, no matter your industry.

Technical Optimization and Page Speed

The technical performance of your website is crucial for all types of businesses. If your website is slow, glitchy, or not secure, your potential customers are more inclined to leave your site before taking an action, such as scheduling a consultation or making a purchase. At Today’s Business, our SEO and website development teams work together to ensure that your site runs smoothly and quickly on both desktop and mobile. We run monthly technical crawls so that any technical issues that arise can be handled as quickly as possible.

Get Started with a FREE Consultation

Looking for an SEO agency that will be a true partner in your digital marketing efforts? Today’s Business is here for you. Tell us more about your business below to get started!

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National SEO Case Studies and Success Stories

Reach Your Target Audience at a National Scale with Today’s Business

National SEO has many intricacies that set it apart from local SEO, and at Today’s Business, we help businesses of all sizes and scales thrive in organic search results. No matter what type of services or products you offer, we will create a comprehensive national SEO strategy to reach customers through your target keywords.
At TB, we focus on providing measurable results. SEO results take time, but our monthly reporting structure ensures that you will be kept in the loop on your business’ growth over time in both the short and long term. We will craft a personalized SEO solution with your unique business goals in mind – contact us today to schedule a consultation and take your digital marketing to the next level!

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Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch https://tbsmo.com/case-studies/boosting-core-service-page-performance-for-an-orthopaedic-practice-post-site-launch/ Wed, 19 Apr 2023 15:35:28 +0000 https://tbsmo.com/?post_type=case-studies&p=6088 The post Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch appeared first on Today's Business.

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Client Overview

OrthoGeorgia has been a staple in the Central Georgia community for decades. Home to national leaders in orthopaedic surgery, OrthoGeorgia provides comprehensive spine, hand, total joint, foot and ankle, and sports medicine care at several offices and surgical centers throughout the region. Their care specialties extend to rehab, physical therapy, diagnostic imaging, and more, making the practice the perfect place for patients to find everything they need. When OrthoGeorgia started a partnership with TB, we recognized that a new website was needed, and a strategy had to be put in place post-launch so that we could boost the practice’s numbers and top priority services – orthopaedic spine care and urgent care.

OrthoGA Case Study - Desktop

The “Crux”

Once OrthoGeorgia’s new website was up and running, we dove head first into optimization and revamps of the spine center and urgent care pages (along with other service pages) to ensure they could rank for target search queries. Our ultimate goal was to help OrthoGeorgia dominate local search results for their core services while facing the potential volatility of a new website.

The Strategy

After the client let us know that spine care and urgent care are their most prominent services, we began optimizing these pages on the new site. Core efforts included utilizing broader keywords and adding supplementary content where possible while optimizing SEO elements like headers, title tags, and meta descriptions. Part of this work included a keyword focus on terms like “center,” “specialist,” and “surgeon,” along with targeting different variations of related keywords (such as using both “spine surgeon” and “back doctor”). We’ve recently begun building out condition pages to branch off the spine center page. We anticipate positive results for these pages in the near future, as this effort allows us to focus on an even wider variety of spine-based keywords.

OrthoGA Case Study - Titles

The Results

Website launched November 11, 2021

Nov 1, 2022 – Feb 28, 2023 vs. Nov 1, 2021 – Feb 28, 2022 (Nov-Feb YoY)

Orthopedic Urgent Care Page

+22.87%

Impressions

144,974 vs. 117,988

+10.31%

Clicks

2,108 vs. 1,911

Spine Center Page

+139.27%

Impressions

47,429 vs. 19,831

+23.45%

Clicks

179 vs. 145

Target Search Query Increases

“Spine Surgeon” Impressions - Chart

“Spine Surgeons” Impressions - Chart

“Back Surgeon” Impressions - Chart

“Spine Doctors” Impressions - Chart

Other queries with significant increases for the spine page:

spine doctor near me, neck surgeons, spine specialist near me, back specialist near me,
ortho spine specialist, spinal stenosis specialist near me

Year Over Year Organic Growth

+14.58%

Users

+15.79%

New Users

+9.32%

Sessions

+48.09%

Conversions (Phone Calls)

Takeaways from the Team:

“The combination of strategies we’ve used to boost OrthoGeorgia’s overall organic performance, along with performance for the spine and urgent care center pages, has been a super fun and satisfying challenge. It’s great to see monthly increases for such a wide variety of related search queries, all while knowing that numbers will continue to grow because of ongoing content creation and optimization efforts. SEO results aren’t instant, but they’re always worth the wait.”

Julia Chirichella, SEO Strategist

“Building a new website for OrthoGeorgia has allowed us to get their performance to an all-time high. Faster page load times, improved site speed, and better responsiveness across different devices all play a big part in the new site. Not only is the site faster, but with better UX and UI, any new or existing patient will have a great experience. I’m excited to see the growth in performance, how users will respond, and how the site will do with SEO in terms of reach.”

Justin Ramsammy, Web Developer

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Google’s Core Web Vitals: Your 2023 Guide https://tbsmo.com/tb-news/googles-core-web-vitals-your-2023-guide/ Wed, 12 Apr 2023 20:37:31 +0000 https://tbsmo.com/?p=6004 What are Core Web Vitals and why do you need to optimize them in 2023? Learn more from the digital marketing experts at TB here.

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What are Core Web Vitals?

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No matter what type of website you have or business you run, getting on Google’s good side is key to maintaining competitive rankings in search results. Over the years, Google has released countless updates to the search algorithm, ranking factors, and more, so those in the digital marketing industry must constantly be aware of changes and understand how to adapt. However, one of Google’s recent updates has been bigger than most – Core Web Vitals, which became a significant ranking factor in June of 2022. Core Web Vitals are a standardized set of metrics that Google has stated have an impact on rankings, as they contribute to your total page experience score. The three page speed and user interaction measurements that make up Core Web Vitals are Google’s way of sizing up your user experience and getting an idea of whether or not visitors can find what they need quickly and effectively. Positive user experience has always been important for conversions, but knowing that it is also a ranking factor means your site needs to be built for success. Learn more from our digital marketing experts at Today’s Business about Core Web Vitals and how you can make the proper site optimizations to dominate your target search queries. 

Components of Core Web Vitals: Explained

Google is dedicated to providing the best possible results to its users, which is why it is so important to meet their criteria when it comes to page experience. Primarily focused on page speed and user interaction, Core Web Vitals metrics consist of three components:

  • Largest Contentful Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)

It is important to note that page experience is just one of many ranking factors that Google considers. However, Core Web Vitals are now a major part of the page experience, so optimizing these items is essential for organic ranking success. It’s great to know the names of the three core components of CWVs, but what do they mean?

Largest Contentful Paint (LCP)

Largest Contentful Paint measures the time (in seconds) it takes from the start of your page load to the rendering of the largest text block or image element. This is Google’s way of determining how long it takes to load the core components of your page, as the largest text block will most commonly contain the main content of the page. The goal here is to have as low a number as possible, correlating with a fast page load time. 

First Input Delay (FID)

This component of Core Web Vitals measures the time it takes for a user to interact with your site. This can include anything from choosing an option within your menu to entering an email address into a form field. This gives Google a clear picture of how your users interact with your site and showcases your site’s responsiveness to user activity. FID is vital for pages that require quick interaction, such as a login page. This moment and your site’s ability to properly serve its users is a valuable snapshot of your site’s overall interactivity and responsiveness, which contributes to your page experience score.

Cumulative Layout Shift (CLS)

CLS focuses on the visual stability of a page as it loads all of its elements. Both Google and your users don’t want to see page elements that move around as the site loads, making the page experience confusing. Page elements that tend to shift when CLS is not optimized include fonts, images, videos, and contact forms, among other items. There are several reasons why your site may have CLS issues. Something as simple as adding height and width dimensions to your images can improve your overall Core Web Vitals score.

Why Are Core Web Vitals Important?

Core Web Vitals are Google’s way of ensuring they display the best possible sites to their users. If you saw a drop in your organic rankings after June 2022, negative CWVs may be partly to blame. Taking the time to optimize your site with CWVs in mind is crucial. We don’t always know what Google is considering when they rank sites in search results, but in the case of Core Web Vitals, we know exactly what we need to fix for success. Some of the many benefits of optimizing your CWVs in 2023 include: 

  1. Improve Overall User Experience
    • Making sure site elements are visually stable helps to improve the overall user experience on your pages and leads to a steadier, more solid website.
  2. Speeding Up Your Site
    • Addressing page speed issues helps keep users on your site. A slow site can prompt users to leave before converting.
  3. Benefiting All Areas of Your Digital Marketing
    • Improving user experience translates to boosts in organic rankings, more engaged users, increased conversion rates, and other benefits that will help you stand out in the crowd.

What Tools Can I Use to Measure Core Web Vitals?

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Various online tools can help you understand how your site is performing in terms of CWVs. Google Search Console has a dedicated section for CWVs where you can see how your site is performing and which pages may need a boost. For a quick look into your site’s CWVs, Google’s Page Speed Insights Tool is the way to go. Simply inserting your URL and running a check will show you Google’s data on your URL, including data on your LCP, FID, and CLS. These are just two of many tools that you can use to measure your CWVs and see where you stand with Google before you dive in and start to update your site.

How to Improve Core Web Vitals for Your Website

Learning about Core Web Vitals: check. When you want to get going with site optimizations and ensure your site meets Google’s CWV criteria, there are many steps you can take depending on which aspect of CWVs you want to start with. It’s difficult to summarize them all in one place, but some high-level insights into work that will improve your CWVs include:

  • Largest Contentful Paint
    • Set up lazy loading, so images only load when someone scrolls down your page.
    • Upgrade your website hosting.
    • Remove large page elements that are slowing down your total speed.
    • Remove unnecessary third-party scripts from your site.
    • Minify your CSS.
  • First Input Delay
    • Reduce JavaScript (JS) execution time.
    • Optimize the HTML of your images.
    • Remove unnecessary third-party scripts.
    • Use a browser cache to help load content faster.
  • Cumulative Layout Shift
    • Add size attributes to your images, videos, and other media.
    • Avoid inserting content above content that’s already loaded.
    • Create dedicated space for ad elements.

CWVs Impact on Healthcare Organizations

At Today’s Business, we’ve seen growth and success for clients who’ve committed to letting us tackle their CWV issues. One of the biggest improvements we’ve seen has been with a plastic surgery practice, whose performance had been struggling due to Google algorithm updates. We optimized desktop Core Web Vitals to ensure that the site was passing Google’s criteria, and since then, we’ve seen both short and long-term improvements in organic acquisition metrics, service page performance, conversions, and more. When we analyzed Quarter 4 of 2022 (during which CWV issues were addressed) vs. Quarter 3, we found that organic landing page clicks increased 50.5% while impressions increased 116%, along with a 32% increase in search query clicks and a 113.5% increase in search query impressions. Explore our case studies for more insights into the work we’ve done for clients of all kinds!

Boost Your Site’s Rankings with Core Web Vitals Optimization from Today’s Business

At Today’s Business, our digital marketing experts have been keeping an eye on Core Web Vitals, and they have experience optimizing all types of websites to ensure that each component of CWVs is tackled. Our Search Engine Optimization (SEO) and website development teams work together to ensure that our clients’ websites pass CWV tests and provide users with the best possible experience as soon as they arrive. Our comprehensive approach to digital marketing allows us to deliver positive results and form true partnerships with each of our clients. We want to work with you – contact us today and tell us more about your business to get started!

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How to Write E Commerce Content https://tbsmo.com/seo/how-to-write-e-commerce-content/ Sat, 18 Mar 2023 23:57:16 +0000 https://tbsmo.com/?p=5635 Are you trying to learn how to write e-commerce content? Check out our blog for some tips on how to write quality content that will rank on Google.

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Author: Joe Sanfilippo

Writing SEO copy is not easy but it doesn’t have to be hard! When it comes to writing a copy there is a basic formula that I use that I think works very well for me and can work for you too. I’ve learned some of these techniques from college literature teachers and the rest I learned in my 7-year career here at Today’s Business constantly analyzing top-ranking articles, reading about SEO, interviewing SEO experts, and then writing copy myself.

What are the best tactics for writing E Commerce Content?

#1  Define Your Goal

Before you do anything you should always ask yourself “What am I trying to achieve here?”. Let’s use this article as an example. My primary goal was to create a simple guide to writing content that I can share with our interns here at Today’s Business so I can teach my copywriting tactics at scale. My secondary goal is to write a piece of content that can possibly rank on Google and drive more traffic and leads to our website (if you stumbled across this article from Google it looks like I’ve done my job well 🙂).

#2  Start with Keyword Research

If your goal is to create a piece of content that ranks on Google then you absolutely need to do a fair share of keyword research. And because this article is about writing ecommerce content you definitely want to rank on Google so you can drive traffic and acquire new customers. 

To properly do keyword research you are going to want to invest in a tool like SEMrush. SEMrush is an a amazing tool for keyword research and so much more. If you have SEMrush then start off by going to the Keyword Magic Tool and input the product or topic that you want to write about. For this article I started with the keyword “how to write content”.

How to write e commerce content using SEMrush keyword magic tool

Once you’ve entered your keyword into the Keyword Magic Tool it is going to populate thousands of different keyword variations. The next step is to find a keyword that is relevant to your product/service, has a low keyword difficulty, and high volume. I typically sort the results by keyword difficulty, low to high, and then scan for the best keyword to write about from there.

Semrush Keyword magic tool sorted by keyword difficulty from low to high

As you can see in the screenshot above, I selected the keyword “how to write e commerce content” for this article because it has a low keyword difficulty (14) yet still gets 90 searches per month. User intent is also important to keep in mind when looking for keywords. Although 90 searches per month isn’t a super large volume, this keyword is super relevant for our website as we provide digital marketing solutions for e-commerce businesses. Therefore, while the volume is low the quality of traffic is great because the people searching for this keyword may likely need to utilize our e-commerce marketing services and could be quality leads.

#3  Research the topic

Now that you know what keyword you want to try to rank for it’s important to do your research on the topic. You can start by taking a look at some of the other websites that are ranking for this keyword and see what they have written. You can also look at alternative keywords and dive into the topic as a whole. If possible, it’s best to work with an expert on the topic. So if you are writing content for an e-commerce website you may want to interview the company owner or somebody who deals with the manufacturing of the products so that you can create the most thorough and accurate content possible.

#4  Create an Outline

Having an outline is key to success. When creating an outline you don’t need to overthink it as it can always be revised later but it’s important to have a rough idea of how the content will be structured. In some instances, the outline will be more detailed but in most cases, you simply need a page title, header 2 sections, header 3 sections, and a closing paragraph.

#5  Do NOT Plagiarise

This part is very important. NEVER copy and paste from another website or source of information. This is called plagiarism and is illegal. Not only is it illegal but it creates duplicate content which can actually prevent you from ranking as Google isn’t interested in displaying duplicate or plagiarised content. Use the information you’ve gathered from research but make sure your content is unique and original. In the next section, I’ll explain how I do this.

#6 Just Write! Don’t Think!

Now that you’ve done your research and have an outline, simply just write the copy for each section. What I do is simply just put my head down and write everything that comes to mind as fast as I can. I type as fast as I can and try to fill the page with a lot of copy. I don’t overthink anything, I don’t worry about spelling or grammar, I don’t get overly concerned about organization or keyword usage, and I simply just write as much as possible.

#7 Revise

Once you’ve got the page filled with the copy now you can go back and revise everything. Start by reading the copy and trying to organize ideas to fit in the appropriate sections. Fix any grammar and spelling mistakes. If you don’t have Grammarly you absolutely need to add that Google Chrome extension immediately. It’s a game-changer. Also, you can utilize Google search to find synonyms for words that you are overusing and feel redundant. 

#8 Optimize

This part is pretty important as well. If you aren’t familiar with SEO fundamentals then do some research on things like header structure, URL slug, meta description, internal linking, and alt text. I’ve linked to some of the top-ranking articles about each of those topics so I recommend reading those. Also, while reading those articles, notice how they structure their content and how they write their copy. If you need further explanation or have questions reach out to our SEO experts.

Always try to add images, videos, and other interactive content where possible (if you use images you have to add alt text to them). Google wants your content to be user-friendly so these things will help make the content more engaging.

Finally, make sure sentences are concise and easy to read. Again, user-friendly content always wins.

#9 Get a 2nd Opinion

Finally, have someone else read your content before you publish it. You can easily get fatigued after working on content and might miss some common mistakes or get caught in a fog. If you have someone that can proofread your content that is always a winning approach as well.

Need E-Commerce SEO Services?

Creating content is only one part of the SEO puzzle. If you are struggling with writing good SEO copy for your e-commerce website then you likely are lacking in other areas of SEO too. Today’s Business has been doing SEO for over a decade and has a proven track record of improving organic search results for e-commerce businesses. Contact us today to chat with an SEO copywriting expert!

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Link Building https://tbsmo.com/digital-marketing-services-nj/search-engine-optimization-seo/link-building/ Wed, 08 Feb 2023 14:00:00 +0000 https://tbsmo.com/?page_id=5549 Link Building Case Studies and Success Stories

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Link Building Services from Today’s Business

Boost your site’s authority by gaining valuable, high-authority backlinks with help from our team at Today’s Business.

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Gain Search Engine Trust With Powerful Backlinks

Your site is full of valuable content, runs quickly and effectively, and provides exactly what your users are looking for. What’s missing? Links to your site from relevant, high-authority sites are a crucial part of SEO (Search Engine Optimization), and help Google and other search engines gain trust in your website and encourage them to rank you more highly in search results. Some of the most important benefits of high-value backlinks are boosts in search rankings and performance, making this strategy crucial to SEO efforts for every type of business.

At Today’s Business, our SEO team has years of experience in countless link building methods, working with clients of all kinds to gain valuable backlinks. We will get to know your business and determine the link building strategies and targets best suited for you, and then we’ll get to work! We have executed successful link building campaigns for all types of clients, and we want to add your business to the list.

Link Building

Why is Link Building So Important?

Backlinks are one of the most important ranking factors when it comes to search engines like Google. Think of it this way – if a search engine sees that lots of high-authority, reputable sites are linking to yours, they’re going to put more trust in your site as a valuable resource for their users. This is what leads to higher rankings and increased trust scores, helping you boost performance and gain traction for your target search queries. Google considers high-value backlinks to be a  “vote of confidence” that your site can be trusted. Building backlinks the right way is crucial, because search engines have cracked down on black hat tactics. Our team at Today’s Business knows the ins and outs of building healthy backlinks to sites of all kinds.

Our Link Building Strategies at TB

There are a wide variety of link building methods that SEO experts utilize. The exact type of link building strategy we develop for your business will depend on what type of business you have, what your current backlink profile looks like, and any clear areas of opportunity that may already be present. Learn more below about some of the tried and true backlink methods we utilize!

Backlink Auditing

Although not technically a strategy for building backlinks, a backlink audit is the first step we take for many of our clients. We will determine the current state of your backlink profile, take stock of any harmful backlinks you may have, and use the information gleaned to determine the best next steps for your site. This type of audit is also great for discovering what types of strategies may be best suited for you.

Guest Posts

A common method of building backlinks is providing valuable information in your area of expertise to sites that are looking for it. Creating a blog post or article about a relevant topic and submitting it to a predetermined site is a great way to build links, as the site should attribute the article to you and link back to your site as a resource. Along with building trust in your site, guest post backlinks help funnel possible customers or clients to your site, since you are providing information on a topic they are already interested in.

Brand Mention Backlinking

Brand mention backlinking is a strategy that focuses on your name or your business’ name. Our team will run audits and searches for mentions of your brand throughout the web to see where you aren’t being linked to. This method is one that is often used with medical clients, as doctors are commonly featured as sources in medical articles online. However, it works just as well for businesses of all kinds that may be mentioned online more than they realize.

Broken Backlinks

Link Building has been a ranking factor for a very long time, meaning that countless backlinks that are currently online are out of date or broken. Link building via broken backlinks involves identifying relevant websites in your niche that are linking to 404s or broken websites, creating or repurposing content that is relevant, and offering your replacement content to the site with the broken link. In many cases, you may already have content that fits the bill! Many sites will be grateful for the notification of the broken link and may gladly accept your replacement content.

Alumni and Organization Link Building

This strategy is one that often brings success for medical organizations, law clients, and other similar groups. We create extensive lists of all alumni sites, medical organizations, and other affiliations that our clients have, and then conduct mass outreach to see if there are backlink opportunities available. Many reputable organizations have lists of their members online, while alumni sites are often home to directories and articles that highlight the post-graduation achievements of their former students.

HARO (Help a Reporter Out)

HARO stands for Help A Reporter Out. It is an online service for journalists seeking sources for their stories, whether those stories are about recent news, fitness, travel, or another topic. Our team receives daily emails with a list of queries, reviews the list, and passes relevant requests along to our clients, so they can reach out and provide the information the source is looking for. Since sources are seeking specific types of people to answer their questions (like doctors, contractors, lawyers, etc) depending on each topic, this service is a great option for those in a variety of industries.

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Are you looking for new and innovative ways to boost your SEO success and organic rankings for your target keywords? Our team would love to work with you! Tell us more about your business below to get started.

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Boost Your Search Engine Rankings and Gain Google’s Trust

Link Building is a long-term process that takes time and effort, but it is worth it. Businesses of all kinds can benefit from valuable backlinks from high-authority sites, no matter your industry or the size of your business. You know the intricacies and details of your industry, and link building allows you to spread your knowledge in a way that will benefit the health of your site.

Today’s Business is focused on bringing your business ahead of the competition, using SEO and link building tactics designed to get you to the top of search results. We will learn more about your business to ensure that the strategies we choose will benefit you, whether you are interested in a single backlink campaign or a robust SEO strategy. Contact us today to schedule a consultation with our team and learn more about how we can take your digital marketing strategy to the next level!

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SEO Consulting https://tbsmo.com/digital-marketing-services-nj/search-engine-optimization-seo/seo-consulting/ Wed, 25 Jan 2023 22:00:26 +0000 https://tbsmo.com/?page_id=5473 The post SEO Consulting appeared first on Today's Business.

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SEO Consulting Services for Businesses

Get the inside scoop on all things SEO with our SEO Consulting Services at Today’s Business.

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Bringing Your Business Ahead of the Competition with Personalized SEO Consulting

How much do you know about SEO? If you run a business of any kind, understanding and executing proper SEO strategies is crucial to organically reaching your target audience and growing your business. With the right know-how, you’ll be able to climb the search rankings for your target keywords and ensure that the people you want to see your website are seeing it when they search for your products or services.

At Today’s Business, we provide SEO consulting services to clients of all kinds. This involves auditing your website, local listings, backlink profile, keyword performance, and more and then providing strategy recommendations for organic search success. With our insights, you’ll be able to take the right steps forward for your business and ensure that your offerings are backed by a solid SEO strategy. Partner with us to bring your business to the forefront of your industry!

Our SEO Consulting Services

If you’re uncertain about how to move forward with your website’s SEO efforts, Today’s Business is here for you! Our team has audited and analyzed websites in a wide variety of industries and has experience looking into all corners of SEO. Once we audit your site, we will provide strategy recommendations, next steps, and any other insights you need to dominate your target search results. Learn more about the SEO consulting services we provide below. We will create an SEO plan that puts your digital priorities at the forefront.

SEO Site Audit

A thorough site audit is an excellent way to gain insights into your site’s current SEO status. We will run and review a full audit of your site, which will focus on SEO elements, optimization opportunities, and any errors that may be hurting your Google search rankings. We understand that the intricacies of SEO can be complicated, and we will make sure that your results and information are communicated clearly and that you have the opportunity to ask any questions you have about your audit results and the best next steps for your site.

Local SEO Audit

Local SEO is crucial for local businesses, and our team has the know-how needed to help your business thrive. As part of a local SEO audit, we will determine your company’s current local SEO rankings, review your business information across listing sites and directories, and audit your Google Business Profile (GBP) listing. We will focus on your target service areas around your location and make sure that your local SEO is optimized to reach your target audience.

Backlink Profile Audit

Your site’s backlink profile is a major factor in the amount of trust Google and other search engines place in your site. An unhealthy backlink profile full of spammy sites may cause Google to devalue your site in search results, as healthy backlinks are an indicator that your site can be trusted to deliver valuable content to users. Today’s Business will review your backlink profile and the sites linking back to yours and provide insights on future link building strategy.

Keyword Report

Keywords are a key factor in SEO success. Every business has keywords that they want their site to show up for, but getting there isn’t always as easy as it sounds. Our team will review the keywords your business is ranking for, analyze keyword trends, and determine areas of missed opportunity. With these insights, you can refine your content strategy and onsite SEO elements to ensure that your site is optimized for the products and services you provide. 

Competitor Analysis

A thorough competitor analysis is a great way to get insights into what your competitors are doing in terms of SEO. One of the main goals for any business is to outrank the competition, and we will provide you with actionable insights to move ahead of others in your industry via your SEO strategy. High-value opportunities could be hiding in plain sight, and we will take stock of your competition and let you know what would work best for your business.

Strategy Development and Recommendations

All of the audits and checks listed above will culminate into an SEO strategy and recommendations for your unique business. SEO has many moving parts, and our team’s knowledge will help you truly understand the best next steps for your site to achieve organic success. We will develop a personalized SEO strategy to cover the goals of your business, while ensuring that any questions you have are answered. 

SEO Reporting

When you implement an SEO strategy, you will want to make sure it’s working and that results are coming in. SEO is a longer term effort, with results not always visible right away, but the long game is worth it. Today’s Business will report back on your site’s progress, continually monitor your chosen audits and reports, and provide updates on any glaring issues that may need attention. 

Get Started with a FREE Consultation

Are you ready to take the next step towards SEO success? Today’s Business can’t wait to work with you! Tell us more about your business below to get started.

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SEO Consulting Case Studies and Success Stories

Boost Your Online Performance with Today’s Business

At Today’s Business, our team of digital marketing experts works with businesses of all types and sizes to deliver personalized, actionable solutions. Whether you are looking for SEO guidance, a full SEO strategy, or another marketing service, we will help bring your business to the top. Our teams work seamlessly to ensure that efforts are consistent across all channels and that the unique needs and intricacies of your business are kept in mind every step of the way. Contact us today to schedule a consultation with our team and get started with expert digital marketing!

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Get Your Digital Marketing Solution

Put your website design, SEM, social media, SEO, and more into the hands of an agency that uses the latest techniques and tactics to stay ahead of the game and bring positive results, every single day. We want to hear about your business and help you take it to the next level. Reach out to us today to get the conversation started.

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Explore Our Digital Marketing Solutions

Learn more about the digital marketing services we provide to help bring businesses ahead of their competition.

Search Engine Marketing

Rank higher in search results, boost your ROI, and gain greater transparency with TB’s SEM services.

Web Design and Development

Looking to change things up with a new website? Our web developers will deliver.

Social Media Marketing and Management

Establish connections with your target audience via social media management and marketing services from TB.

Social Media Marketing and Management

Establish connections with your target audience via social media management and marketing services from TB.

Creative Services and Graphic Design

Our graphic designers will bring their creative design expertise to every part of your business.

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Content Marketing https://tbsmo.com/digital-marketing-services-nj/search-engine-optimization-seo/content-marketing/ Thu, 12 Jan 2023 18:25:58 +0000 https://tbsmo.com/?page_id=5433 The post Content Marketing appeared first on Today's Business.

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Comprehensive Content Marketing in NJ

Draw your target audience straight to your site with engaging, relevant, and powerful content.

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Expert Content Creators at Your Fingertips

Today’s Business is home to a team of content experts who sit under the umbrella of our SEO department. In fact, most SEO campaign hours will comprise up to 50% content. Since Today’s Business values finding the right marketing partners rather than specializing exclusively in a specific vertical, our writers have experience creating all kinds of content across several industries.

When you work with Today’s Business we’ll help you rank for your target keywords by creating relevant content that leverages the topics that matter most. If we do not have writers specialized in your industry, we also have a large cache of freelance writers that we work with when the highest level of expertise is needed. No matter who writes it, you receive content that is designed to show up in Google, engage your customers, and help increase your leads.

Why Should I Care About Content Marketing?

Chances are that you’re an authority on your products and services. But does your website reflect that? Content is crucial in digital marketing, and a comprehensive and personalized content marketing campaign is exactly what every business needs to attract and retain their target audience, earning trust along the way. We always recommend to our clients that a content gap analysis is performed to help identify opportunities within your services, blogs, use cases, whitepapers, and more.

When your website is full of engaging, relevant, authoritative content, you can expect:

  • Your audience to stick around longer
  • Better engagement on social media
  • A higher level of trust with your audience
  • Higher conversion rates
  • Increased visibility on Google, Bing, and other search engines
  • Increased brand awareness overall
  • The most cost-effective way to market digitally

How Content Marketing Complements SEO

Every website needs content – you need to provide visitors with insights about your services, products, and what sets you apart. SEO and content marketing go hand-in-hand, with optimized content being the driving force for SEO success. Every SEO strategy needs to take content into account, as it provides endless opportunities for keyword usage, internal linking, and link building. But remember: quality content doesn’t just play a role in SEO – it makes a major impact in social media campaigns, paid advertising, and more. Why? Because it enables greater flexibility in ad campaigns, more reasons to frequently engage your social media audience, and often lower costs per click for SEM.

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Examples of Today’s Business’ Content Success

Check out some examples of successful content we’ve created for our clients. Starting a strategic content marketing campaign is one of the best marketing decisions you can make for your business!

Telemedicine Service Page

Telemedicine page for Digestive Healthcare Center that ranks for variations on this relevant keyword, including gi telemedicine near me, telehealth gastroenterology, and virtual gastroenterology. A recent five-month comparison showcased an increase in impressions of over 200% for “gi telemedicine near me” for this page, with growth also noted for variations on this keyword. This type of optimization ensures that potential patients can find the page when searching for different ways to describe the service.

Dumpster Size Pages for Waste Management

Tremendous YoY growth in sessions and new users for Cali Carting’s dumpster size pages. These pages were created to satisfy a major query target for our waste management client. Each one has been driving clicks more successfully than if they were on one big page.

Long Form Blogging for Law Firm SEO

Successful long-form blog content focused on state-specific DWI information for The Gallucci Law Firm. YoY clicks, impressions, and click through rate have growth significantly for queries containing “dwi,” including “dwi first offense ny,” “staten island dwi lawyer,” “aggravated dwi,” and more.

Medical Blogging for an Orthopedic Network

Growth has been seen for various relevant keywords due to successful medical blogs like “What Does it Feel Like to Break a Bone?” for Raleigh Orthopaedic. In this example, it was written to address a question that someone might ask ahead of seeking an orthopedist or orthopedic urgent care. Blogs are generating nearly 50,000 clicks per month.

Home Improvement Homepage Content and Accompanying Design Revamp

Homepage design and content updates for RWC Windows, Doors, Kitchens & Baths have led to a 36% reduction in bounce rate, 40% increase in pages per session, and double the conversion rate

Get Started with a Personalized Content Marketing Campaign Today

We’ve successfully created engaging content for businesses in a variety of markets, including contracting, healthcare, IT, law firms, manufacturing, orthopedics, plastic surgery, real estate, waste management, and more! We’ll learn what makes your business unique and use those insights to create content that covers your topics of interest and helps your business stand out. Visitors to your site will gain the knowledge and insights they need to trust you with whatever they’re looking for. We combine expert content marketing with comprehensive SEO strategies to help your business rank organically for the keywords that matter most to you.

Reach out to Today’s Business today to get the content marketing conversation started!

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Local Search Engine Optimization Services https://tbsmo.com/digital-marketing-services-nj/search-engine-optimization-seo/local-search-engine-optimization-services/ Wed, 05 Oct 2022 13:36:08 +0000 https://tbsmo.com/?page_id=5147 Improve your local search visibility and connect with high-intent customers in your area.

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Local Search Engine Optimization Services

Improve your local search visibility and connect with high-intent customers in your area.

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Boost Your Brand Exposure With a Local SEO Strategy

Local SEO is the process of optimizing your website, and its content, to target customers in a specific region, city, or neighborhood. While traditional SEO focuses on increasing a brand’s searchability on a national or global scale, local search engine optimization uses geo-specific search factors to generate valuable leads, traffic, and sales opportunities. 

At Today’s Business, our SEO team understands the local search market and how Google algorithm changes can impact businesses like yours. Did you know that approximately 46% of all Google searches have to do with location? What’s more, one in three people uses their smartphone to find products before visiting a physical store. Partner with us and make your business more accessible to prospects in the local online community!

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Our Local SEO Services

Today’s Business is committed to being your trusted source for expert local SEO services. With over a decade of experience in digital marketing, we can help your business achieve higher rankings in local search results. Whether you run a small, family-owned business or a large company with multiple locations, local SEO is key to your overall success. Our SEO professionals will work directly with you to build a tailored strategy using keyword research, link building, content creation, and more to enhance your local presence.

Local SEO Audit

First, we will conduct a local SEO audit to determine your company’s current local SEO ranking, gain actionable insights, and create a local SEO checklist. We’ll check your NAP (Name, Address, Phone) visibility and consistency, identify your geographical location and target service areas, and examine your GBP listing(s). We’ll do a comprehensive onsite and offsite audit before diving into the strategy.

Google Business Profile

Google Business Profile listings contain fundamental information about businesses — it’s one of the first things to appear when people search companies near them. If you want to show up in Google’s Map Pack/Local Pack, you need to claim and optimize your GBP listings. Our team will make sure the information listed is complete and updated regularly to improve your chances of earning a top spot in results.

Link Building

Link building is the process of promoting your website content to secure backlinks from high-authority referring domains. Google considers both the number and quality of backlinks when ranking sites, so it’s important to have a strong backlink profile. Our SEO specialists will create a strategy to earn backlinks from other reputable local businesses to help boost your performance.

Citation Management

Local SEO citations serve as a reference of your business and typically contain information such as your company’s name, address, phone number, and website. At Today’s Business, we run citation building campaigns to help clients earn local listings on sites like Bing, Yelp, Foursquare, Facebook, and more. We’ll make sure your citations are constantly updated and driving relevant traffic to your site.

Keyword Research

Keyword research and analysis is used to identify geo-specific, industry-related keywords which are then grouped by search intent. This will help to broaden your local reach and attract targeted audience segments. Our SEO team also provides you with a keyword ranking report to monitor the success of your rankings and make adjustments when needed.

Content Creation

Content marketing is key when it comes to an effective local SEO strategy. Your website needs to answer the most important questions a visitor could have, including where you’re located and what products/services you offer. We will create and publish locally optimized content that drives the right customers to your brand.

Reputation Management

A recent survey found that 82% of consumers read online reviews for businesses during a local search and spend almost 14 minutes doing so before making a decision. Our team can help to balance and monitor reviews across a host of sites, including GBP. We’ll guide you through the process of cultivating positive reviews and handling the inevitable negative ones. 

Schema Markup

Schema markup is a coding language used by search engines that clearly tells them what your website content is about. It not only tells Google what your data is but also what it means. Our SEO strategists will help you implement schema markup seamlessly, ensuring that searchers can see your site’s purpose on the SERPs.

Get Started with a FREE Consultation

Today’s Business can help with all your SEM digital marketing needs by having your business rank higher in search results, boosting your ROI, and more. Get Started with a free consultation!

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Improve Your Rankings & Visibility in Local Search Results

Local SEO ensures that you show up in the right place, at the right time, in front of the right people. As you can see, local search is an essential channel for businesses of all shapes and sizes that serve local customers — franchises, retail chains, Mom & Pop shops, enterprise brands, and SMBs alike. 
Today’s Business is focused on providing measurable results for your company, using a wide variety of local SEO tactics. If you’re interested in a local SEO solution that best suits your unique needs and goals, we’ve got you covered. Contact us today to schedule a consultation with our team and take your digital marketing to the next level!

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Clutch Hails Today’s Business as one of the Leading SEO Firms in New Jersey https://tbsmo.com/seo/clutch-hails-todays-business-as-one-of-the-leading-seo-firms-in-new-jersey/ Fri, 02 Sep 2022 15:34:04 +0000 https://tbsmo.com/?p=4987 The digital marketing landscape has been one of the most cutthroat and competitive markets in the world today. Since the exponential growth of users online, more and more companies are now doing their best to reach the first results on search engines.

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The digital marketing landscape has been one of the most cutthroat and competitive markets in the world today. Since the exponential growth of users online, more and more companies are now doing their best to reach the first results on search engines. One way how you can do this is by effective SEO strategies. At Today’s Business, we offer experience and expertise to help you get better results.

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Established in 2011, our company has been one of the prominent digital marketing agencies in the market. We have worked with hundreds of clients spanning over 30+ industries over the past 10 years. With that being said, we are very happy to announce that Clutch has recently named us as one of the leading SEO firms in all of New Jersey.

In case this is the first time you are learning about Clutch, they are a top resource and an established reviews and ratings platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals. 

We are very fortunate to have a spot on this amazing list! We are very grateful to Clutch and everyone who helped in curating this roster of top companies in our state. This recognition is surely one of the books! 

Lastly, we would like to take this opportunity to extend our appreciation to our clients who continued support our business. This award wouldn’t have been possible without your help. Thank you so much for choosing us as your SEO partner.
Let’s get this conversation started! Contact us today and tell us more about your new project.

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