Influencer – Today's Business https://tbsmo.com Your Perfect Digital Marketing Partner Thu, 10 Aug 2023 19:45:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.1 https://tbsmo.com/wp-content/uploads/TB-B-Logo-Light.svg Influencer – Today's Business https://tbsmo.com 32 32 Using Influencer Marketing to Boost In Store Sales of 4 Items by 350% https://tbsmo.com/case-studies/using-influencer-marketing-to-boost-in-store-sales-of-4-items-by-350/ Tue, 01 Aug 2023 14:59:34 +0000 https://tbsmo.com/?post_type=case-studies&p=6484 Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as possible. With the demographic of Publix shoppers skewing older, tapping into a retro theme that tied a throughline between the musical British Invasion and our campaign allowed us to tap into the goodwill provided by the era. An added bonus was that millennial audiences love vintage items, meaning we were able to reach into two different demographics with simple branding. Drawing comparisons between that and the cheeses was an easy sell and led to some entertaining Reels set to music from the Beatles, Rolling Stones, and The Who.

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Using Influencer Marketing to Boost In Store Sales of 4 Items by 350%

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“The goal of this campaign was to create product awareness and drive sales for our British cheese brands at Publix locations. Through this influencer marketing campaign, Today’s Business helped us do just that. We saw in-store sales volume increase by 350% for each of the 4 items that the influencers were promoting. Not only did we increase our sales but we also enhanced our relationship with Publix by showing them that our tactics work. Overall, we feel this campaign was a huge success!”

Marissa DeMaio | Vice President of Marketing at Atalanta

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Overview

Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as possible. With the demographic of Publix shoppers skewing older, tapping into a retro theme that tied a throughline between the musical British Invasion and our campaign allowed us to tap into the goodwill provided by the era. An added bonus was that millennial audiences love vintage items, meaning we were able to reach into two different demographics with simple branding. Drawing comparisons between that and the cheeses was an easy sell and led to some entertaining Reels set to music from the Beatles, Rolling Stones, and The Who.

Brands

Belton Farm

The Beckett family have been creating award winning cheeses in Shropshire, England since 1922.Their cheeses are crafted by expert cheesemakers and are then carefully selected by experienced graders. They had 2 separate cheeses spotlighted: Red Fox and Double Gloucester with Onion and Chive.

1057

These cheese curators pay homage to the year when the last great king of Scotland, Macbeth, died defending his throne. They are proud of their history, and their cheese connects all aspects of their history together to create a delicious Extra Mature Scottish Cheddar that is matured for 12 months.

Snowdonia

Hailing from North Wales, Snowdonia’s name comes from the beautiful Snowdonia National Park located in the green countryside. Their award-winning cheeses are expertly crafted and use fresh, natural ingredients in order to create a great depth of flavor. Their Rock Star Cave Aged Cheddar is perfectly named, as it is matured in the slate caverns of the National Park.

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Goals

  • Increase awareness
    Increase awareness of products within Publix locations in Virginia, Tampa, and Miami.
  • Sales
    Increasing sales to prove to Publix that Snowdonia, Belton Farm, and 1057 Scotland can be consistent rotational pieces in their cheese catalog.

The Challenge

Minimal brand awareness

Products are not typically found in the United States

Very tight budget

Had to find ways to maximize our reach

Regional campaign

Had to focus on influencers who had an audience that lived near Publix

The Strategy

In order to achieve these goals, Today’s Business took the following steps to maximize the success of this campaign:

  • Onboarding
    Conducted a thorough onboarding to understand the brands, products, and audiences.
  • Campaign Strategy
    Developed a fun and engaging campaign strategy with custom-curated messaging designed to maximize the number of influencers willing to participate in the campaign in exchange for a custom influencer kit. This kit was filled with recipes
  • Influencers
    Created and contacted a list of over 300 amount of influencers who lived or had an audience within the targeted regions
  • Audience & Analytics
    Reviewed influencer rates and audience analytics to contract a handful of influencers who were most likely to yield the highest Cost Per Engagement (CPE).
  • Communicate
    Stayed in constant communication with influencers to ensure they had everything they needed to create engaging and unique recipe and in-store content.

Results

33

Total Media Accounts

12

Instagram Posts

21

Instagram Stories

278K

Impressions

35,000

Engagements

2.21%

Engagement Rate

$42,398

Media Value

$.28

Campaign Cost Per Engagement

393%

Increase in Sales

Check Out More of Our Work

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Fashion Influencer Agency https://tbsmo.com/digital-marketing-services-nj/influencer-marketing/fashion-influencer-agency/ Tue, 25 Jul 2023 18:51:31 +0000 https://tbsmo.com/?page_id=6449 Grow your brand by working with Fashion influencer experts!

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Fashion Influencer Agency Services

Grow your brand by working with Fashion influencer experts!

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Increase Sales with our Fashion Influencer Marketing Services

One of the best ways for Fashion and beverage brands to grow brand awareness and increase sales in 2023 is through influencer marketing. At Today’s Business, we help Fashion and beverage brands develop and execute award-winning influencer campaigns.

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Fashion Influencer Campaign Management

Managing an influencer campaign is tough. But we make it easy by taking all the hard work off of your plate. From campaign ideation to influencer recruitment, we take care of everything. Below are some of the different tasks that our team will manage.

  • Campaign ideation
  • Campaign brief development
  • Influencer research & identification
  • Influencer recruitment, communications, and negotiations
  • Influencer contracting
  • Influencer monitoring
  • Influencer payouts

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Fashion Social Media Management

If you are planning to run an influencer campaign, you’d be silly to neglect your social media presence. Work with our experts so that you can focus on selling and we can worry about growing your social accounts.

  • Facebook Page Management
  • Instagram marketing services
  • Tiktok marketing services
  • Pinterest marketing services
  • Content Calendar development
  • Direct Message Monitoring & Social Engagement
  • Contest & Giveaway Management

Fashion Influencer Case Studies

Fashion Influencer Representation

Are you a Fashion influencer looking for more brand partnerships? We have tons of Fashion brand partners… check them out below!

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Tomahawk Shades Logo

State & Liberty

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Sign up here to join our influencer network!

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Food Influencer Agency https://tbsmo.com/digital-marketing-services-nj/influencer-marketing/food-influencer-agency/ Fri, 23 Jun 2023 15:06:44 +0000 https://tbsmo.com/?page_id=6379 The post Food Influencer Agency appeared first on Today's Business.

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Food Influencer Agency Services

Grow your brand by working with food influencer experts!

Increase Sales with our Food Influencer Marketing Services

One of the best ways for food and beverage brands to grow brand awareness and increase sales in 2023 is through influencer marketing. At Today’s Business, we help food and beverage brands develop and execute award-winning influencer campaigns.

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Food Influencer Campaign Management

Managing an influencer campaign is tough. But we make it easy by taking all the hard work off of your plate. From campaign ideation to influencer recruitment, we take care of everything. Below are some of the different tasks that our team will manage.

  • Campaign ideation
  • Campaign brief development
  • Influencer research & identification
  • Influencer recruitment, communications, and negotiations
  • Influencer contracting
  • Influencer monitoring
  • Influencer payouts

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Food Social Media Management

If you are planning to run an influencer campaign, you’d be silly to neglect your social media presence. Work with our experts so that you can focus on selling and we can worry about growing your social accounts.

  • Facebook Page Management
  • Instagram marketing services
  • Tiktok marketing services
  • Pinterest marketing services
  • Content Calendar development
  • Direct Message Monitoring & Social Engagement
  • Contest & Giveaway Management

Food Influencer Case Studies

Food Influencer Representation

Are you a foodie influencer looking for more brand partnerships? We have tons of food brand partners… check them out below!

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IlVillaggio Logo Secondary Tagline Color

Ammerlander Logo Color

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ButcherBox Logo

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TableOne Logo Color

Sign up here to join our influencer network!

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The 10 Best Tampa Influencers https://tbsmo.com/digital-marketing/the-10-best-tampa-influencers/ Sat, 18 Mar 2023 19:28:25 +0000 https://tbsmo.com/?p=5202 Looking for the best Tampa influencers? Our team has you covered with a list of the 10 best influencers and content creators in the Tampa Bay area.

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The Big Guava, commonly known as Tampa, is a thriving city with famous theme parks, professional sports teams, and year-round hot weather. This vibrant city has attracted some of the trendiest and hottest influencers to the area who know Tampa inside out and will guide you through some of Tampa’s best places.

At Today’s Business, we often have brands and businesses that need to tap into Tampa influencers to help promote their products or services. Our influencer and content marketing teams are constantly searching for local influencers who create the best social and web content. We’ve been providing influencer and content marketing services for over a decade so our database of local influencers is quite large. Our team spent some time reviewing our list of Tampa influencers and identified the people below as the best in the area!

Who are the best Tampa Influencers?

1)  Linsey Dean (@frills_and_drills)

This super mom is the queen of DIYs! Linsey Dean is a mom of two who loves to take a room and remodel it to make it organized and modern! She shares her remodeling process with her over a million followers on Instagram.

Linsey Dean Instagram Feed

2)  Tracy Alves (@sunnychichome)

Tracy Alves is a full-time mom to two adorable daughters who shares photos of her epic decorations for the seasons and family pictures. She has a wonderful sense of home aesthetics so if you are looking for inspiration on how to design a Tampa home check out her Instagram page @sunnychichome.

Tampa influencer Tracy Alves Instagram Feed image

3) Lauren Schwec (@laurenschwec)

Whether she is siping wine in the vineyards or taking her four legged friend on a trip, this influencer never lets you miss a moment! Lauren Schwec is a blogger that posts about travel, lifestyle, beauty and so much more!

Tampa influencer Lauren Schwec Instagram Feed

4) Diana Blinks (@mrsblinks)

Diana Blinks is a  blogger and a full time mom to three daughters! She shares different mom hacks, ways to travel the world and snaps of their adventures they take as a family on her Pinterest and Youtube channel!       

Diana Blinks one of the best Tampa influencers Instagram Feed image

5) Sam Shepherd (@tampabae_explorer)

Looking for fun things to do in Tampa? Check out Sam Sheperd’s Instagram page! Sam Shepherd is the “Tampa Bae explorer”, who shares the best restaurants, bars and nightlife in the area!    

Tampa influencer Sam Shepherd Instagram Feed image

6)  Megan & Tiffany (@momsoftampa)

Megan & Tiffany are co-parenting moms who post about their different outings, whether to a football game or Disney; this co-parenting friendship keeps it real with their followers. They have even appeared on a Tampa Radio Show, THE joe SHOW, to talk about their lifestyle. 

         

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7) Kelly Bauer (@whenintampa)

Looking for a restaurant in Tampa? Well, this influencer is someone you don’t want to miss. Kelly Bauer, or “When in Tampa,” shares all of the different types of Tampa restaurants with her followers. Kelly shows it all from a delicious sushi restaurant or a mouthwatering pastry place.

Top Tampa influencer Kelly Bauer Instagram Feed image

8) Sarah Butler (@isarahbutler)

Need to up your makeup looks? Well, this influencer can help you with that! Sarah Butler is a model based in Tampa and has over 71K followers on her TikTok, where she shows her followers how to get the no makeup, makeup look, and she also has a Youtube Channel! 

   

Top Tampa makeup influencer Sarah Butler Instagram Feed

9)  Kat IronMan (@katyironman)

Kat IronMan is “Your European Fashion Inspo,” where she shares photos of the latest and hottest fashion trends that are seen in Europe. Ooh La- La Tres Chic!

Tampa fashion influencer Kat IronMan Instagram Feed

10)  Kiera (@thisbabeeats)

If you love the taste of delicious, mouth-watering food, this influencer is perfect for you. Kiera is a Tampa food blogger and photographer where she snaps different photos of tasty foods, from ice cream to tacos! Yum!!!

Tampa food influencer Kiera Instagram Feed image

Need Influencer Marketing Services?

As you can see we’ve done our fair share of research when it comes to finding the best influencers in the Tampa Bay area. If you’re looking for influencer marketing services, including food and fashion influencer agency services, to help your business succeed on social media then contact Today’s Business to chat with our experts today!

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The 10 Best TikTok Sound Trends for Growth in 2022 https://tbsmo.com/digital-marketing/the-10-best-tiktok-sound-trends-2022/ Fri, 23 Dec 2022 00:15:00 +0000 https://tbsmo.com/?p=5282 Curious what the best TikTok Sound Trends were in 2022? Check out our blog which outlines 10 of the biggest TikTok trending sounds from 2022.

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In 2020 TikTok exploded and everyone was creating fun dances like the Renegade, the best TikTok Trend of the time. Dances and sounds like this are the reason so many people love TikTok and also how so many creators have grown on the platform. Joining these trends early is a sure fire way to boost your watch time, account views, and followers, who doesn’t want that? Luckily our list below of the best TikTok trends for growth is sure to give you a leg up on the competition. Check it out below!

What were the best TikTok Sound Trends in 2022?

1)  “About Dam Time” Lizzo

About Dam Time is a popular song by Lizzo that not only has millions of streams but has dominated TikTok! Influencers have had fun creating dances to the audio on the platform which has resulted in over 2 million videos!!

2)  It’s Corn

If you haven’t seen this viral video on TikTok then you must have been living under a rock! This fun “It’s Corn” video made popular by Recess Therapy, has been dominating and the original video has been altered into multiple song variations that have been used by content creators across all industries.

3)  “Gimme More” Britney Spears

Gimme More is a well-known and iconic song from Britney Spears that was released in 2007 but is still trending among the Gen Z’s! Creators use this iconic sound to show their makeup looks and fun dances! 

4)  “Long Way to Go” Cassie

This audio is a remix of the once-popular song “Long Way 2 Go” by Cassie. The remix is a slower version of the original, which creators use to create glow up videos, fashion, and skincare videos!     

5)  “Big Energy” Latto 

Looking for positive vibes? This well-known audio is one you won’t want to miss. The audio “Big Energy” by Latto is not only a popular song but has been trending on TikTok, where creators use the audio to show off their best looks!

6)   “Betty” Young Gravy

Betty by Young Gravy is fun audio to vibe and dance to. This exciting audio lets users show off their dances and this audio has been used over a million times on TikTok!

7)  Material Girl (Saucy Santana)

Are you a material girl, well then you don’t want to skip over this sound! The audio Material Girl from Saucy Santana has gone viral on TikTok, where creators show off their bougie purchases!      

8)  “POP!” IM NAYEON

This viral sound comes all the way from South Korea and has been used on TikTok over a million times. Pop by IM Nayeon is a cute, upbeat audio where creators follow this fun dance that only includes your hands. Don’t miss out on the fun dance!

9)  “Vegas” Doja Cat

“You ain’t nothin’ but a hound dog!” This spin on the famous Elvis Presley song was hard to scroll over. Vegas by Doja Cat is not only a trendy audio on TikTok but a well-known song that is from the new Elvis movie, which has become a huge success. This fresh, funky sound is being used across fashion, lifestyles, and pretty much every category you can think of. “Elvis has left the room!”

10)  Teenage DirtBag Sped Up (and She Doesn’t Give a Damn About Me)

Did you have a wild side when you were in your teen years? Then you don’t want to miss this fun audio! The audio Teenage DirtBag- Sped Up (and She Doesn’t Give a Damn About Me) has been used by creators and celebrities to share their most embarrassing and wild times when they were a teen.

Need TikTok Marketing Services?

As you can see we’ve done our fair share of research when it comes to finding the best TikTok trends. Our team of influencer marketing experts has years of experience tracking trends like the ones above to help brands and creators get a leg up on the competition. If you are looking to grow your brand contact our experts today and find out how our knowledge can help you achieve your influencer dreams!

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The 10 Best San Francisco Influencers https://tbsmo.com/digital-marketing/the-10-best-san-francisco-influencers/ Fri, 16 Dec 2022 05:00:56 +0000 https://tbsmo.com/?p=5257 San Francisco is home to a ton of big-time influencers. Here's a peek at some of our favorite San Fran influencers.

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San Francisco is one of the largest and most famous cities on the west coast. Its reputation and proximity to Silicon Valley has made San Francisco one of the most popular places for young professionals in recent years. However, once you get there, what do you do? That’s where our list of the top 10 best San Francisco influencers comes in. Each member on this list was chosen to help you get acquainted with San Francisco’s endless activities. Whether you’re looking for cool photo spots, great restaurants, or new and exciting places to visit, the influencers on our list are sure to help. Check them out!

Who are the best San Francisco influencers?

1)  Kate Ogata

Kate Ogata is a fashionista that has an eye for the newest trends. She is also an art director and has her own blog, The Fancy Pants Report, where she shares outfits of the day regularly. If you love fashion and food, then you should definitely check out Kate’s page!

San Francisco influencer Kate Ogata Instagram Feed Image

2)  Aleksandra Zee

This talented woodwork influencer creates and designs different woodwork and accents. Aleksandra Zee is not only very skillful but she regularly shares photos with her 119k followers on Instagram of her unique wood creations. A great influencer for new residents to get home décor inspiration!!

Aleksandra Zee Instagram Feed Image

3) Heidi Swanson

Are you looking for the next best recipe to use, then this is an influencer you don’t want to miss. Heidi Swanson is a cookbook author of many books such as “Super Natural Cooking,” “Near and Far Recipes Inspired Home and Travel”, and so much more! San Francisco is a city full of great food but if you’re a new resident looking to cook something amazing Heidi is the San Francisco influencer for you to follow!

Heidi Swanson Instagram Feed Image

4)  Hee Jin Lee

Hee Jin Lee is a true San Francisco aficionado who documents her daily activities, food recipes, travel, and adorable animals!  She has a popular TikTok account where she posts different types of foods, whether it’s Mom’s dumplings,  sushi or desserts, Hee shows it all!

One of the best San Francisco influencers Hee Jin Lee Instagram Feed Image

5)  Nik Sharma 

Nik Sharma is an incredibly accomplished influencer and author noted by his 2-time appearance as a James Beard finalist for his works The Flavor Equation and Season. This talented creator shares delicious, healthy recipes that are not only tasty but perfect for any occasion!

Nik Sharma Instagram Feed Image

6)  Coconut Rice Bear

This four-legged cutie has become popular on Instagram with over 457k followers! Coconut Rice Bear is a white samoyed dog who shares her daily routine which includes, napping, walking, cuddling and so much more. She even has her own merch store and  TikTok account!

Coconut Rice Bear Instagram dog influencer from San Francisco

7)  Adrienne Young

This travel influencer always has the trendiest and cutest outfits for each occasion. Adrienne Young is a San Francisco based influencer who shares and captures captivating travel pictures of her adventures. Great for those looking for new, cool locations in and around the golden gate city!

Top San Francisco influencer, Adrienne Young Instagram Feed Image

8)  Jenn Yee

If you’re a pastry lover then you’re going to love the next person on our list, Jenn Yee. Jenn shares her love for pastries through mouth-watering videos and pictures. Whether it’s the trendy croissant cereal or delicious pumpkin cake, Jenn covers all the latest bakery trends!

Jenn Yee Instagram Feed Image

9)  Kelly Huibregtse (@asideofsweet)

This influencer is a full-time NICU doctor and digital creator that shares content on travel, remodeling homes, and food.  Kelly is San Francisco based and has her own Youtube channel where she offers different recipes and DIY instructions to make the most aesthetic display for guests to come over!

Kelly Instagram Feed Image

10)  Katie Newburn

This influencer shows her love of photography by taking captivating photos of food,  her farm, and her lifestyle. Katie Newburn documents her life and daily activities throughout San Francisco + Oregon and shares it with her 73,000+ followers.

Katie Newburn Instagram Feed Image

Need Influencer Marketing Services in San Francisco?

Today’s Business is a multi-channel digital marketing agency with a decade of experience at our backs. Our team of experts has meticulously studied how to succeed in today’s fast-paced digital environment. Our influencer marketing team has worked with creators like Paige Spiranac, Ryan Daly, and John Shackleton in partnership with some of our top brands in various industries, including food, fashion, and fitness, to create a mutually beneficial relationship. If you are wondering how to grow your brand or further monetize your page contact our team of experts today!

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The Top 20 Instagram Reel Trends of 2022 https://tbsmo.com/social-media/the-top-20-instagram-reel-trends-of-2022/ Wed, 26 Oct 2022 19:02:17 +0000 https://tbsmo.com/?p=5240 Our social media experts crawled Instagram to find the Top 20 IG Reel trends of 2022. Check it out!

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Since the launch of Instagram Reels in 2020, millions of creators have created fun, comical content that has brought the app lots of success! Creators have created original and fun audios that have become viral worldwide with millions of views. This blog will help you find the best viral sounds you want to take advantage of to help grow your Instagram account.

What are the best Instagram Reel Trends in 2022?

1)  My Money Don’t Jiggle Jiggle

If you’ve spent any time this year mindlessly scrolling through Instagram reels then odds are you’ve come across this viral sensation. The song My Money Don’t Jiggle Jiggle by Louis Theroux & Duke & Jones is in our opinion the number one Instagram Reels trend this year. With its fun lyrics and catchy tune, this audio has been used for dances and other fun content across both Instagram and Tik Tok. Tons of creators and even celebrities have been getting in on the action! 

2)  Kiss Me More (Doja Cat feat. SZA)

The song Kiss Me More by Doja Cat, feat. SZA was used for over 623,000 Instagram Reels in 2022. Influencers have had fun creating on both Instagram and Tik Tok doing dances to the audio or comical videos. This trending audio has certainly taken off throughout the year!

3) As It Was (Harry Styles)  

As It Was is a popular song by Harry Styles that not only has millions of listens but has also dominated Instagram. Whether creators post about the latest trends or take their followers to their next adventure, most of these videos are using this fun song!

4) I’m Just Getting Started

Jlo, the Queen of Glam, once said, “I’m Just Getting Started,” and this statement went viral! Over a million creators are using this audio to show their latest project or journey. This is a great audio to use to celebrate your successes! UPDATE: We noticed on 11/25/22 that this audio is no longer available.

5)  Hard Times (Paramore)

Are you looking for positive vibes? Well, this trendy Instagram audio is perfect for you. The audio Hard Times by Paramore is not only a popular song but has been trending on Instagram, where creators use the audio for videos showing them overcoming their struggles!

6)  Cut Me Off (Austin Millz)

This audio is a remix of the once very popular song “Somebody That I Used to Know” and is incredibly catchy. Cut Me Off by Austin Millz is short and sweet and has a great beat drop for transition videos. It’s being used across fashion, lifestyle, and pretty much every category you can think of.

7) Automotivo Tan Tan Tan Viral

The Automotivo Tan Tan Tan audio originally went viral on Tik Tok before making its way over to Instagram Reels. The audio is popular for the transition video made popular by The Rock. Creators often replicate The Rock’s video but often put their own spin on it using the audio to show off their makeup skills or their fitness routine.

8)  It’s Corn

If you haven’t seen this viral sensation then you must be living under a rock! The adorable It’s Corn video, made popular by Recess Therapy, has been dominating all social media platforms throughout the late summer and fall of 2022. The original video has been altered into multiple song variations and has been used by tons of brands and content creators. The most popular song variation on Instagram is by GregoryBrothers called It’s Corn, but it’s a song.

9)  Owen Wilson Says Wow

Owen Wilson, a well-known actor, is known for saying Wow in different ways. The creator Raised by the Owls, took every Wow Owen Wilson said and combined it in a fun audio that creators have been using to show off awe-inspiring content!

10)  I’m Addicted

I’m Addicted audio has blown up on Instagram for it’s popular and easy-to-use beat! The audio was clipped taken from the song “Just Can’t Get Enough” by Black Eyed Peas to make this fun audio that lets users show off their addictions in a quick and catchy format. This audio has been used over a million times on Instagram and Tik Tok!             

11)  Mood (24k Goldn)

The well-known song Mood from 24k Goldn has been slowed down and cut on Instagram to create a great audio for Instagram. Creators use this short and sweet sound to show followers photo & video content of their travels, hobbies, or events! Whether it’s a trip to Vermont  or to Disney’s Park in California, this audio is perfect for capturing those travel vibes.  

12) Whoopty (CJ)

Whoopty by CJ  is a famous Hip-Hop/ Rap song that was released in 2020.  The song is upbeat and is most commonly used for creators to show their fitness routine to their followers! 

13)  Peaches x What’s Luv?

When two absolute hits combine you’re sure to get a trending IG reel audio. That’s exactly what you have here with the Peaches x What’s Luv mashup audio. This one can be used for dancing or showing off your normal content as it really works for anything!

14) Teenage DirtBag: and She Doesn’t Give a Damn About Me – Sped Up

Did you have a wild side when you were in your teen years? You might love the viral audio Teenage DirtBag- Sped Up (and She Doesn’t Give a Damn About Me)- Sped Up. This popular tune has been a great way for people to show off some of their embarrassing photos from their wild teenage years!   

15) Se Acabo Remix (The Beatnuts feat. Method Man)

Se Acabo by The Beatnuts feat. Method Man has dominated Instagram for its fresh and unique sound. Both creators like Ohio State Football and businesses like Crumb Cakery have used this audio. lt has also been used to show cool tricks when making a cocktail or delicious food! UPDATE: We noticed on 11/25/22 that this audio is no longer available. 

16)  Sensual Seduction (SnoopDogg)

Sensual Seduction by SnoopDogg is a fun audio known for its smooth sound and its use for back-and-forth shots in Instagram reel videos. People most often use it for conversations with text overlay. Celebrities like Heidi Klum and Howie Mandel have used it for who wore it best content.

17)  Material Girl (Saucy Santana)

Are you a material girl, well then you don’t want to skip over this sound! The audio Material Girl from Saucy Santana has gone viral on Instagram for creators using the sound to show off any new thing they have bought!

18) Gimme! Gimme! Gimme! (Abba)

Want to live your Mamma Mia dreams, the sound Gimme! Gimme! Gimme! A Man After Midnight by Abba achieves this! The sound is a well-known sound but has recently gone viral for its fun dance moves that creators have been dancing too!

19)  About Damn Time (Lizzo)

About Damn Time by Lizzo is a fun audio that creators have been using for group dance videos. The lyrics are also great to show off things that you might be waiting on. Influencers like Courtney have used this audio to make a funny video about her pretending she was at Paris Fashion Week.

20) Ladies and Gentleman, Her

Do you have that one favorite dish or outfit that you are obsessed with? The audio Ladies and Gentleman Her is perfect for showing this off! The audio is short and has a build-up that can be used to display something you are proud of. Creators, such as Cheval, have used this to show off their outfits.

   

Need Social Media Marketing Services?  

We’ve been doing social media marketing here at Today’s Business before Instagram existed. Our team is always staying up to date with new trends and doing in-depth research to make sure we know how to best utilize them. If you need a team of Instagram marketing experts to help you create reels, build influencer partnerships, and grow your Instagram account then you should contact Today’s Business today to chat with our social media marketing experts!



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The 21 Best Miami Influencers https://tbsmo.com/digital-marketing/the-21-best-miami-influencers/ Wed, 19 Oct 2022 15:11:15 +0000 https://tbsmo.com/?p=5178 Miami is home to some of the biggest influencers in the world. We've worked with countless influencers who call Miami home. Check out our list of the best influencers in Miami.

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Known as the Magic City, Miami is bursting with non-stop nightlife, Instagram-able spots, and sandy beaches. This popular Southern Florida spot is also home to the trendiest and hottest influencers!

Our team at Today’s Business has been working with influencers since 2011. We have performed numerous influencer marketing campaigns and activations over the last decade with many of them focused in the Miami area. Through our experience, we believe the list below outlines some of the best influencers in Miami!

Who are the best Miami influencers?

1) Marc Megna

This fitness influencer shows his followers his intense workouts with inspiring messages to never give up! Marc Megna is the co-owner of Anatomy, a wellness and fitness facility that is home to some of the biggest celebrities and influencers in the world.  He is also the author of “Dream Big Never Quit”!

The Best Miami Influencer Marc Megna

2) Marc Roberts 

Marc Roberts is an entrepreneur who has co-created multi-billion dollar projects in real estate. He is based in Miami and was the first person to make a sports management company public! This real estate mogul is also the co-founder of the hottest nightclub, E11EVEN Miami, and Miami World Center! When it comes to business in Miami, there’s nobody more influential than Marc Roberts.

Marc Roberts Instagram Feed

3) Melanie Tillbrook

Melanie Tillbrook is the founder of Posh Production and Events, a marketing agency. This entrepreneur is based in Miami and is a model who shares snaps of her fitness routines with her followers!

 Melanie Tillbrook Instagram Feed

4) Jozie Schroder

“This is not a democracy, it’s a cheerocracy”! Jozie Schroder is a Miami Dolphins NFL Cheerleader and an alum of the Miami Hurricanettes Dance team. Not only is she a proud cheerleader, but she is a correspondent for the media website, Celeb Secrets!

Jozie Schroder Instagram Feed

5) Ingrid Schneider

This Brazilian model captures captivating backdrop images on Instagram. Ingrid Schneider, a fashion model based in Miami, includes snaps of her posing in trendy bikinis or with her adorable four-legged friend, who is always ready to take pictures!

Ingrid Schneider Instagram Feed

6) Corinth Suarez

If you love fashion and are looking for some inspiration, then this influencer is perfect for you to follow. Corinth Suarez is a fashion and beauty influencer who is a proud Filipina based in Miami. She likes to keep her style chic, and minimalist, and to spice it up she adds vibrant colors to her outfits!     

Corinth Suarez Instagram Feed

7) Ria Michelle

Ria Michelle is a “Trini girl living in Miami Beach.” She is a fashion, beauty, and travel blogger who shares her latest adventures with her followers. Whether it’s fashion week looks or sharing her travels, Ria covers it all! 

       

Ria Michelle Instagram Feed

8) Anthony Mendez

Do you need a personal trainer, then definitely don’t scroll over this influencer. Anthony Mendez is an entrepreneur who posts motivational videos on Instagram. This fitness coach also has his own podcast, “Sweat it Out”, where he discusses overcoming challenges!    

Anthony Mendez Instagram Feed

9) Julian Hernandez-Marks

Julian Hernandez-Marks is a stay-at-home attorney and a dad to his adorable four-legged sons! He has a passion for home renovations and he shows them to his Instagram followers. Julian is also a real Floridian, sharing photos on the beach and sipping his favorite cocktails!     

Julian Hernandez-Marks Instagram Feed

10) Cindy Prado

This mega-influencer is a model and fitness guru based in Miami. Cindy Prado is known for her appearance in Maxim Magazine.  Whether she is taking a chopper to the Hamptons or is sharing her workout plan, this rising star shares it all!      

Cindy Prado Instagram Feed

11) Cyn Lagos

This influencer has a sharp eye for different angles and finding the perfect photo. Cyn Lagos is a street photographer and graphic designer that captures captivating images of Miami’s streets and documents people’s lives. This busy influencer is also a Skillshare Teacher, an Adobe streamer, and a Google Ambassador!   

 

Cyn Lagos Instagram Feed

12) Alexander Mijares

Alexander Mijares is an artist based in Miami, where he shows his followers his unique artwork! He not only creates artwork but sculptures as well; he recently created a 24’ inch ballerina sculptor! 

Alexander Mijares Instagram Feed

13) Dan & Nico

If you’re looking for the next vacation spot with your significant other, then you don’t want to miss this influencer! Dan and Nico are lifestyle creators who share content on travel in English and Spanish. They have a very informative blog where they share their travel experiences.  

Dan & Nico Instagram Feed

14) Mallow Frenchie

This influencer has “big diva energy” and always has a smile! Mallow Frenchie is an adorable French Bulldog who shares photos of his snack time, naps, and fun adventures! This four-legged cutie has a massive following base and has been featured in Forbes and Miami New Times

Mallow Frenchie Instagram Feed

15)  Isabela Rangel Grutman 

Isabela Rangel Grutman is the founder of Rangel, a sustainable clothing brand, and is the Vice President of Style Saves. This model shares content of her iconic fashion outfits, photos with her celebrity friends, and quality time with family.​​       

      

Isabela Rangel Grutman Instagram Feed

16)  Christie Ferrari

This influencer is a clinical psychologist and a full-time mom. Christie Ferrari shares content on fashion and mental health. She has a Youtube channel where she gives tips on mental health and helps normalize daily struggles.

Christie Ferrari Instagram Feed

17)  Kino MacGregor

“Namaste!” Have you ever tried yoga, or are you looking for a teacher? Well, this influencer is for you! Kino MacGregor is not only a Yoga instructor but an author as well. Her newest book coming out soon is “Act of Love.”    

Kino MacGregor Instagram Feed

18) Gaby Zitz

Are you looking to find trendy styles on a budget but don’t know where to start? Then definitely check out this influencer, Gabby Zitz. She has a blog where she links all her fashion outfits to give her followers inspiration!

Gaby Zitz Instagram Feed

19) Sam Schnur

Looking for mouthwatering food, then this influencer is one you should follow! Sam Schnur is Miami based and is a lifestyle and culinary influencer who shares delicious food recipes and recommendations. She also shows her journeys to other countries with her followers.

Sam Schnur Instagram Feed

20) Chante Burkett

Chante Burkett is a fashion blogger who shows plus-size fashion! She was Target’s first plus-sized model in their 2015 ad and has worked with other brands such as JCPenny, Sephora, Rebdolls, and so many more! Chante has inspired women who are plus-size models that you don’t need to be a specific body weight to go into modeling.

Chante Burkett Instagram Feed

21) David Grutman

David Grutman is an entrepreneur who owns multiple trendy Miami-based restaurants and nightclubs. Such as the Gekko, Komodo, Swan, The Key Club, Papi Steak, Strawberry Moon, and many more! He was also featured in Rolling Stone Magazine as one of the 50 most influential people in electronic dance music!

David Grutman Instagram Feed

Need Influencer Marketing Services?

As you can see we’ve done our fair share of research when it comes to finding the best Miami influencers in multiple industries. We offer everything from fitness to fashion to food influencer agency services. If you need a team of influencer experts and copywriters to help your business succeed online then contact Today’s Business to chat with an influencer marketing expert!

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The 10 Best New York City Influencers https://tbsmo.com/digital-marketing/the-10-best-new-york-city-influencers/ Fri, 07 Oct 2022 14:32:17 +0000 https://tbsmo.com/?p=5156 Through our years of research and experience, we've identified the influencers in this list as some of the best content creators and influencers within New York City.

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New York City, the city that never sleeps, also known as the Big Apple, is filled with endless shopping, delicious food, and fun nightlife that lasts all night! Need a guide to the city? These 10 influencers can give you a tour of the trendiest and hottest places in the five boroughs!

Today’s Business is a digital marketing agency with deep roots in the New Jersey and New York areas. We started doing influencer marketing back in 2011 and have executed countless influencer marketing activations with many of them taking place in the NYC metro area. Through our years of research and experience, we’ve identified the influencers list below as some of the best content creators and influencers within New York City.

Who are the best New York City Influencers?

1) Alexa Matthews

First on our list is an NYC native and restaurant consultant, Alexa Matthews. Alexa has tasted her way through NYC and she shares her experiences online along with her adorable son, Theodore, who also gets in on the action. Following mom’s footsteps! Alexa has done partnerships with some of the biggest food brands in New York like Milk Bar as well as national brands like Jimmy Dean.

The Best New York City Influencers Alexa Matthews

2) Bridget Helene Bahl

A modern-day Audrey Hepburn influencer who captures captivating pictures of her stylish, chic outfits and travels. Bridget Bahl, newly married, shares her fashion style and snaps of her life with her 881k followers on Instagram.  

Bridget Helene Bahl Top New York City Influencer

3) Denny Balmaceda

Denny Balmaceda has an eye for vintage, rock-roll style. He has been an OG blogger and content creator since 2008 and is the social media director of Seek Now, a vintage clothing brand! Denny wants his followers to know that fashion is short-term, but style lasts.    

Denny Balmaceda New York City Content Creator and influencer

4) Humza Deas

If you want to see New York from a different angle, then this influencer is just the one to follow. Humza Deas photographs New York from different heights, showing the city’s true beauty. Whether it’s photos of the city at sunset or 50ft high, Humza captures it all!

Humza Deas Instagram influencer in new york city

5) Brandon Stanton

Brandon Stanton, Humans of New York, documents random people’s lives through photos. Each person he posts about has a different story; his followers can have an insight into their daily activities, love, and struggle in New York. He has also created a New York Times #1 best-seller book about his work.

Brandon Stanton Humans of New York influencer

6) Sai De Silva

Whether she is showing off the latest fashion trends or posing effortlessly, this influencer keeps her followers on their toes. Sai De Silva is a fashionista and a full-time mom to her two kids. She posts regularly on her TikTok and Youtube account about her fashion looks.

Sai De Silva Instagram Feed

7) Liz Eswein

If you have a passion for photography, this influencer is perfect for you. Liz Eswein is not only a fantastic photographer who captures vivid and unique photos of the city but is also the co-founder of NYON, a New York City clothing brand!

Liz Eswein Instagram Feed

8)  Naomi Davis

This urban family is full of laughter and cuddles; Naomi Davis is a mom of 5! This full-time mom shows her followers how she raises her kids and the adventures they take. She is also the author of “A Coat of Yellow Paint.”   

 

Naomi Davis Instagram Feed

9)  Davis Burleson

This millennial has risen in fame on TikTok for hosting the popular show What’s Poppin? With Davis. Davis Burleson documents his daily life activities with his 470k followers on TikTok, whether it’s fashion fits or movie premiere vlogs!

Davis Burleson Instagram Feed

10)  Audrey Peters

If you are interested in getting the latest scoop on fashion trends in NYC then you have to follow Audrey Peters! Audrey has risen in popularity on TikTok for her openness to her plastic surgery journey, documenting her daily activities, and get ready with me videos!          

Audrey Peters Instagram Feed

Need Influencer Marketing Services in NYC?

As you can see we’ve done our fair share of research when it comes to finding the best New York City influencers in the industry, including food and fashion influencers. If you need a team of influencer marketing experts to help your business succeed online then contact Today’s Business today to chat with an influencer marketing expert!

 


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The 10 Best Atlanta Influencers https://tbsmo.com/digital-marketing/the-10-best-atlanta-influencers/ Wed, 28 Sep 2022 17:57:48 +0000 https://tbsmo.com/?p=5117 If you are trying to find some of the best influencers in the Atlanta area then you are in the right spot!

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Atlanta, or The Big Peach, is known for its renowned food, art, music, culture, and shopping! Want the inside scoop on the trendiest restaurants and places to visit in Atlanta? Then check out our list of the 10 best influencers that are Atlanta natives or locals.

Today’s Business is an influencer marketing agency that specializes in managing influencer campaigns for the fashion, food, and health/wellness industries. Our team of influencer research specialists is constantly scouring the internet looking for the top influencers across multiple geographic areas and industries. Through our research, we’ve identified the following influencers as the best in the Atlanta area. Check out our list and let us know if you think there is someone we are missing!

Who are the best Atlanta Influencers?

1) Terrell & Jarius Joseph

​​ This family-oriented influencer with two children shares videos of their lives with their followers. Terrell and Jarius Joseph are two dads with a Youtube channel with over 100k followers. The family was also featured on an episode of Wife Swap on Paramount Network.

Terrell and Jarius Joseph's Instagram influencers in atlanta

2) Alexandra Lord

​​ Do you love fashion and travel but are looking for inspiration? Then check out Alexandra’s page, which captures breathtaking backdrop images with stylish outfits. She is also the founder of Hacz, an online clothing, and accessories store.

Best Atlanta fashion influencer Alexandra Lord Instagram Feed Image

3) Tim Caver

Whether you love to take eye-capturing photos or enjoy scrolling through captivating pictures, then this influencer is for you. Tim Caver is a content creator and photographer who captures striking and colorful photos of different women.

Atlanta content creator Tim Caver Instagram Feed Image

4) Jake Holland

This Digital Creator, also known as pizzabeardparty, is known for his lush orange beard and his sense of humor. Jake Holland has his own merch store, selling shirts, hoodies, and so much more!  His hysterical videos have brought Jake a  large follower base on TikTok with over 800k followers!

Jake Holland Instagram Feed Image

5) Jessica Camerata

If you struggle with finding the perfect outfit to wear, then look no further than An Indigo Day. Jessica is a blogger and co-founder of Blog Societies, a page full of information to grow your business! We are particular fans of the article, “Instagram Story Content Ideas For Content Creators.”

Jessica Camerata Instagram Feed Image

6) Tiffany D

This makeup YouTuber has been making videos since 2008 and has over 800k subscribers. Tiffany D is not only an OG Youtuber but is a full-time mom to her fashionista daughter. She has her podcast, Brad & Tiffany at Home Podcast, which includes conversations about life, love, and personal lives.       

 

Tiffany D Instagram Feed Image

7) Alyssa Fagien

Looking for a place to eat or a fun event to do in Atlanta, then this influencer is one you don’t want to miss. Alyssa Fagien is the owner of atlbucketlist.com where she provides the best restaurants and events to attend. She shows her passion for photography on her Instagram page by taking captivating photos of Atlanta.      

Atlanta food influencer Alyssa Fagien Instagram Feed Image

8) Sarah Lampley

Sarah Lampley is a full-time mom to three boys! She provides videos on dealing with loss and shares snaps of her life with her followers. Sarah is the owner of the nonprofit organization Legendary Impact, which shines light and gives strength to challenging stories.    

Sarah Lampley Instagram Feed Image

9) Carson Cawan

Carson Cawan is an Atlanta realtor who is also a dad to his four-legged son Huck! His humorous TikTok videos with his dog have brought this creator to over 2,000 followers, where he also shares fitness sessions and snaps of his life. Carson also has a Youtube channel sharing new listings on the market in Atlanta with his subscribers!

Carson Cawan Instagram Feed Image

10) Dayna Bolden

This influencer is for you if you are looking for a fitness clothing brand that embraces all body shapes and sizes. Dayna Bolden is the CEO of Define Bold, a clothing brand that accepts and inspires all women’s bodies! Dayna has created a loving community for thousands of women through love and support.

Dayna Bolden Instagram Feed Image

Looking for Influencer Marketing Services?

Not only are we able to find the best influencers online but we know how to collaborate with them as well, from food to fashion and everything in between! Today’s Business started doing social media and influencer marketing way back in 2011. Some say we are pioneers in the space. If you are a brand or local business trying to grow your business with the support of influencers then contact Today’s Business today to chat with our influencer marketing experts!

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