Social Media Advertising Services from Today’s Business

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Reach Your Target Audience with Social Media Ads that Stand Out

One of the most important aspects of a business’s online footprint is its social media presence. Whether you’re active on Instagram or prefer engaging with your customers on Facebook, having a standout social media presence is key to reaching potential clients and customers. Bring your social media efforts to the next level with social media ads that speak directly to your target audience.

At Today’s Business, our social media strategists work with clients of all kinds to create effective, personalized social media strategies. Every post, whether an ad or not, is the potential start to a conversation and a new customer. We want to help you dominate your industry’s social media landscape and create ads that perfectly reflect your products or services. Partner with TB and see all we can do for your business online.

What Sets TB’s Social Media Advertising Services Apart?

At Today’s Business, we spend the time needed to create a targeted ad strategy for each client we work with. These campaigns accomplish various goals – they serve to drive brand awareness, conversions, leads, and website traffic based on your unique goals and budget. We analyze and report back on your ad performance each month, providing suggestions and optimizations every step of the way. Our campaigns are designed to achieve the best CPA, CPM, and ROAS.

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Bring your digital marketing efforts to new heights with the help of our strategists at Today’s Business. From social media to SEO, we’ll learn the ins and outs of your business to create personalized ads, content, and more for you.

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Social Media Advertising Case Studies and Success Stories

Using Influencer Marketing to Boost In Store Sales of 4 Items by 350%

Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as …

Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch

Client Overview OrthoGeorgia has been a staple in the Central Georgia community for decades. Home to national leaders in orthopaedic surgery, OrthoGeorgia provides compre …

How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing

Today’s Business works with BNE to assist new property lease-ups through social media marketing.

Using Influencer Marketing to Improve Retail Relationships

Keto Science is one of the premier keto supplement brands on the market. They offer 9 incredible products…

How Not Using “Near Me” Nearly Doubled “Near Me” Search Results

During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.

#ChompsPepperoniTurkeyChallenge Influencer Marketing Case Study

Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.

Celebrity Goat Influencer Marketing Campaign Case Study

Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …

Increasing Web Leads by 737% for a Cabinets & Countertops Company

Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …

Award-Winning Athlete Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift

Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing camp …

Tripling the Conversion Rate of A Locations Page

Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …

Taking over Digital Marketing during COVID: A Case Study

Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North C …

Butcher Box Big Game Bundle Influencer Marketing Campaign

Butcher Box is a direct to consumer subscription service that delivers extremely high-quality meats directly to your doorstep. Butcher Box invests heavily across almost a …

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Combine the services listed below with social media marketing and advertising from TB to round out your digital marketing strategy.

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Our SEM team brings ads to search engine results so you can reach your target audience all across the internet.

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Get your business to the top of the organic search results for your target keywords and queries with help from our SEO strategists.

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Check Out Our Recent Blogs

Threads: All About Instagram’s New Text-Based App

Threads is a new text-based conversation app developed by Meta’s Instagram team. Read our blog to learn more about the platform and its features.

Affiliate Summit East (ASE) 2023 Recap

Didn’t make it to ASE 2023 but want to learn about the latest trends happening in the affiliate industry? Check out our recap!

Is Your Business Prepared for GA4 Migration?

It’s happening – Google has announced the official retirement of Universal Analytics (UA) and it’s time to start preparing your business for what’s to come. Starting on J …

AAOE 2023 Annual Conference Recap

Check out our AAOE 2023 recap!

Google’s Core Web Vitals: Your 2023 Guide

What are Core Web Vitals and why do you need to optimize them in 2023? Learn more from the digital marketing experts at TB here.

Affiliate Summit West (ASW) 2023 Recap

Interested in learning about Affiliate Summit West? Check out our ASW 2023 recap blog!

How to Write E Commerce Content

Are you trying to learn how to write e-commerce content? Check out our blog for some tips on how to write quality content that will rank on Google.

The 10 Best Tampa Influencers

Looking for the best Tampa influencers? Our team has you covered with a list of the 10 best influencers and content creators in the Tampa Bay area.

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The post Social Media Advertising appeared first on Today's Business.

At Today’s Business, we often have brands and businesses that need to tap into Tampa influencers to help promote their products or services. Our influencer and content marketing teams are constantly searching for local influencers who create the best social and web content. We’ve been providing influencer and content marketing services for over a decade so our database of local influencers is quite large. Our team spent some time reviewing our list of Tampa influencers and identified the people below as the best in the area!

Who are the best Tampa Influencers?

1)  Linsey Dean (@frills_and_drills)

This super mom is the queen of DIYs! Linsey Dean is a mom of two who loves to take a room and remodel it to make it organized and modern! She shares her remodeling process with her over a million followers on Instagram.

2)  Tracy Alves (@sunnychichome)

Tracy Alves is a full-time mom to two adorable daughters who shares photos of her epic decorations for the seasons and family pictures. She has a wonderful sense of home aesthetics so if you are looking for inspiration on how to design a Tampa home check out her Instagram page @sunnychichome.

3) Lauren Schwec (@laurenschwec)

Whether she is siping wine in the vineyards or taking her four legged friend on a trip, this influencer never lets you miss a moment! Lauren Schwec is a blogger that posts about travel, lifestyle, beauty and so much more!

4) Diana Blinks (@mrsblinks)

Diana Blinks is a  blogger and a full time mom to three daughters! She shares different mom hacks, ways to travel the world and snaps of their adventures they take as a family on her Pinterest and Youtube channel!       

5) Sam Shepherd (@tampabae_explorer)

Looking for fun things to do in Tampa? Check out Sam Sheperd’s Instagram page! Sam Shepherd is the “Tampa Bae explorer”, who shares the best restaurants, bars and nightlife in the area!    

6)  Megan & Tiffany (@momsoftampa)

Megan & Tiffany are co-parenting moms who post about their different outings, whether to a football game or Disney; this co-parenting friendship keeps it real with their followers. They have even appeared on a Tampa Radio Show, THE joe SHOW, to talk about their lifestyle. 

7) Kelly Bauer (@whenintampa)

Looking for a restaurant in Tampa? Well, this influencer is someone you don’t want to miss. Kelly Bauer, or “When in Tampa,” shares all of the different types of Tampa restaurants with her followers. Kelly shows it all from a delicious sushi restaurant or a mouthwatering pastry place.

8) Sarah Butler (@isarahbutler)

Need to up your makeup looks? Well, this influencer can help you with that! Sarah Butler is a model based in Tampa and has over 71K followers on her TikTok, where she shows her followers how to get the no makeup, makeup look, and she also has a Youtube Channel! 

9)  Kat IronMan (@katyironman)

Kat IronMan is “Your European Fashion Inspo,” where she shares photos of the latest and hottest fashion trends that are seen in Europe. Ooh La- La Tres Chic!

10)  Kiera (@thisbabeeats)

If you love the taste of delicious, mouth-watering food, this influencer is perfect for you. Kiera is a Tampa food blogger and photographer where she snaps different photos of tasty foods, from ice cream to tacos! Yum!!!

Need Influencer Marketing Services?

As you can see we’ve done our fair share of research when it comes to finding the best influencers in the Tampa Bay area. If you’re looking for influencer marketing services, including food and fashion influencer agency services, to help your business succeed on social media then contact Today’s Business to chat with our experts today!

The post The 10 Best Tampa Influencers appeared first on Today's Business.

By: Joe Sanfilippo

5-minute read

Tips for Organizing Google Sheets

There is nothing more frustrating than trying to work with an unorganized Google sheet. In this blog, we’re going to show you a few simple tips that will help you keep your Google Sheets super clean and easy to analyze. These simple tips will have you looking like a Google Sheets Pro in no time!

#1. How to Freeze Header Rows & Columns in Google Sheets

When working with a large set of data the most important thing is freezing header rows and columns. This allows you to scroll to the bottom of a spreadsheet or the far right and still understand exactly what the information in a particular cell is referencing.

Here’s a video showing you how to freeze header rows & columns in Google Sheets.

​​https://share.tbsmo.com/ApuxJopK

#2. How to Filter & Sort in Google Sheets

Filtering is super important when you are trying to identify specific trends or groups of information within a Google sheet. Check out our video on how to add filters and use them to sort your Google Sheets data.

#3. How to Use Proper Alignment, Text Clipping, and Text Wrapping in Google Sheets

Overflowing text or text that is too close together can be hard to read and analyze. We like to utilize clean formatting that is tailored to the objectives of what we are trying to understand within a particular dataset. Here is a quick video on how we properly align and clip text within our strategy sheets to make them easy to review.

#4. Use Data Validation

Inconsistent information can be a nightmare when working with large datasets. Data validation is the best way to eliminate human error and make sure consistent information is input into your Google Sheets.

How to Use Data Validation: https://share.tbsmo.com/yAukKRX6

#5. How to Use Conditional Formatting in Google Sheets

Conditional formatting is a great way to change the appearance of cells based on the data within that cell. We use this primarily to create a better visual representation of data and understand that dataset quicker.

Here’s how we use it: https://share.tbsmo.com/Wnuqy91r

#6. How to Fix Mistakes in Google Sheets

Mistakes happen and that is okay. However, if you don’t fix those mistakes appropriately that is NOT okay. Here are a few simple ways to fix your mistakes.

Here’s how to undo and fix mistakes in Google Sheets: https://share.tbsmo.com/yAukKRWp

#7. How to Use Saved Filters in Google Sheets

Saved filters are very important when it comes to collaborating with others on Google Sheets. Have you ever had a problem where you are trying to filter a Google sheet but you have another team member using that same sheet at the same time? That’s where saved filters come in. You can have the sheet filters and edit the information on a sheet without adjusting the view of your colleague. Additionally, saved filters are just a great way to go back to very tailored filters you may have had set up without going through all the same steps again.

Need Help With Google Sheets?

If you are needing support with organizing data for marketing campaigns or are new to the industry you might want to reach out to the team at Today’s Business. Whether you need a marketing consultant or are looking to get an internship so you can learn the fundamentals we offer all kinds of support here at TB!

The post 7 Easy Tips for Organizing Google Sheets appeared first on Today's Business.

At Today’s Business,  we like to do our research when it comes to working with brands we believe in. Much like the researchers on our team, these health and fitness writers and editors also take a lot of pride in doing their own research before publicizing their articles. All of the following writers have one thing in common, they know what they’re talking about. So if you’re asking the question “Who can I trust for health and fitness advice?”. You’ve come to the right place! Check out some of our favorite health and fitness writers below!

Who are the Best Freelance Writers & Editors?

Isadora Baum

Isadora Baum is a writer Today’s Business has had the pleasure of working with many times. Her extensive knowledge of health and fitness has built trust and dependability amongst her readers. Articles such as “2 Epic Reasons Why Cold-Water Therapy Is So Damn Good for You” and “Which Is Better Immediately After an Injury: Cold or Heat Therapy”, which feature our client Plunge, manage to educate readers both honestly and extensively about one of the industries newest trends, cold-water therapy. Isadora has worked with 100’s of publications including Men’s Health, Huffpost, and Well+ Good covering a range of different health-related topics.

Chris Illuminati

Another expert writer and editor Today’s Business has thoroughly enjoyed working with is Chris Illuminati. Chris’s review of the men’s clothing subscription box brand Menlo Club shined a light on his experience building honest connections with his readers. Chris’s ability to articulate his thoughts and experiences with his readers has made him a trustworthy source for all types of lifestyle advice. Chris is a 5x author and has worked with many different publications on topics such as humor, lifestyle advice, and health.

Bryce Gruber

Articles such as “14 Best Leggings for Women, According to Amazon Shoppers” and “103 Unique Gifts for People Who Are Impossible to Shop For” have helped Bryce build a reputation as one of the best writers for those looking to make a purchase decision! Bryce’s in-depth research and engaging writing style allow her to speak at length on any given topic while maintaining the reader’s interest. She has also had articles featured in MSN, INSIDER, and Harper’s Bazaar.

Susan Brickell 

Susan Brickell’s unique writing style builds connections with those who follow her work. Articles such as “The 10 Best Lululemon Dupes on Amazon” or “The 12 Best Cooling Pajamas for Hot Sleepers” display a passion for authenticity and the lifestyle industry. Focused on giving the best advice to her readers Susan has established herself as one of the most reliable sources for up-to-date information on the best brands and products in the health and fitness industry. She has also written for Shape, Health, and Travel + Leisure for quite some time covering topics such as health, beauty, retail, and more.

Nora Horvath

Nora Horvath is one of the best list article writers in the industry, she has written posts including “25 Best Sunglasses for Women to Look Cute All Year Long” and “20 Best Leggings with Pockets That Are *Beyond* Comfy”. Nora has a natural writing style which allows her to write as if she was directly talking to the reader. She is honest, concise, and knowledgeable, mainly focusing on healthy eating,  Nora also delves into fitness and fashion now and then. you can find more of Nora’s work in magazines such as Weber Shandwick, Yahoo Life, Food Network, The Pioneer Women, and more!

Victoria Giardina

Another industry expert, Victoria Giardina,  we took notice of after her NY Post Spring Shopping round up included our clients Plunge, Organifi. Victoria’s writing style allows her to explore the in’s and out’s of supplements,  makeup brands, and fitness-related content. She specializes in many different areas of content such as Beauty, Health and Wellness, and lifestyle. She is always finding deals for her readers! Whether you’re looking for skincare specifically for sensitive skin, multivitamins that work, or the best gift-giving deals, Victoria has you covered! While consistently writing for the New York Post, she also has features in Business Insider, CNN, Her Campus, and many more!

Jon Adams

Jon Adam’s work on this Rolling Stone article features Today’s Business client Plunge and showcases his extensive knowledge and why he is on this list of best writers and editors. Jon has a unique writing style and is able to expertly explain fitness related content and how to care for your body after working out. Not only does he expand in detail on the benefits to ice baths but also explains how you should approach taking ice baths. If you’re into movie reviews and film, Jon also works on articles in reference to film and entertainment, lifestyle, and movie reviews.  His work is featured in Rolling Stone magazine and more!

Adam Wright 

Adam Wright is an expert writer who not only does freelance writing but created his own blog and consultancy business. His article “Organifi Green Juice Review: Benefits, Drawbacks, And Comparison” highlights the benefits of the plant-based supplement company Organifi. Adams’ writing style Is research and detail-oriented which has helped him to establish credibility with his readers throughout his many years of writing! Adams’ work encompasses all aspects of healthy living from diet and exercise, to goal setting, and even finance. Adam is the owner of The Lifehacker Guy blog and most of his work can be found there.

Amy Schlinger 

Looking for the right accessory to up your travel or fitness game, Amy Schlinger is the expert writer to follow. Her article “12 Expensive Men’s Activewear Brands That Are Worth the Price Tag, According to Trainers” featured Today’s Business client WOLACO and put her on our radar. Amy’s content mainly focuses on fitness and health. Along with being one of the best fitness editors, she is also a Sports Medicine Certified Personal Trainer and often interviews health professionals as well as athletes and nutritionists. Amy’s casual yet informative work is worth the read even if you’re just getting into fitness! You can find her articles in the New York Post, Men’s Health, Women’s Health, Huffpost, and many more!

Paula Lee

 Paula Lee is a Senior fashion and accessories Editor who featured WOLACO, a Today’s Business client, in her article “15 Best Plus-Size Leggings for Working or Working Out”. Paula’s content mainly focuses on fashion for those with active lifestyles. Her fashion articles are well-researched to give readers the best possible options on the market so her readers never waste their money! While a good portion of her content can be found on Oprah Daily, Paula has also been featured in the Atlantic, MSN, Huffington Post, and many more!

Amber Smith

Over the years Amber Smith has developed a reputation as one of the most trustworthy writers in the health and fitness niche. Articles such as “Best Testosterone Booster Supplements [2022 List]” display Amber’s detail-oriented and fact-driven writing style, making her a popular go-to source for fitness enthusiasts. Interested in all aspects of health Amber has also written many articles on healthy protein powders, supplements and canine health and her work has been featured in publications such as Discover Magazine and Garden Center Magazine.

Cory Smith 

An entrepreneur and fitness expert himself, Cory Smith is one of the most knowledgeable health and fitness writers. Some highlights of Cory’s in-depth, research-heavy writing include “The Best Home Gym Machines of 2022” and “The Best Men’s Workout Clothes’. Articles like this give a first-hand look at Cory’s passion and knowledge. His consumer focus and dedication make his writing instantly trustworthy and anyone focused on health or fitness will greatly appreciate his opinions. Most of his work can be found on Gear Patrol!

Need Content Marketing Services?

As you can see we’ve done our fair share of research when it comes to finding the best freelance writers in the digital marketing industry. If you’re in need of a team of SEO experts and copywriters to help your business succeed online then contact Today’s Business today to chat with a content marketing expert!

The post The 10 Best Health and Fitness Writers appeared first on Today's Business.

What were the best TikTok Sound Trends in 2022?

1)  “About Dam Time” Lizzo

About Dam Time is a popular song by Lizzo that not only has millions of streams but has dominated TikTok! Influencers have had fun creating dances to the audio on the platform which has resulted in over 2 million videos!!

2)  It’s Corn

If you haven’t seen this viral video on TikTok then you must have been living under a rock! This fun “It’s Corn” video made popular by Recess Therapy, has been dominating and the original video has been altered into multiple song variations that have been used by content creators across all industries.

3)  “Gimme More” Britney Spears

Gimme More is a well-known and iconic song from Britney Spears that was released in 2007 but is still trending among the Gen Z’s! Creators use this iconic sound to show their makeup looks and fun dances! 

4)  “Long Way to Go” Cassie

This audio is a remix of the once-popular song “Long Way 2 Go” by Cassie. The remix is a slower version of the original, which creators use to create glow up videos, fashion, and skincare videos!     

5)  “Big Energy” Latto 

Looking for positive vibes? This well-known audio is one you won’t want to miss. The audio “Big Energy” by Latto is not only a popular song but has been trending on TikTok, where creators use the audio to show off their best looks!

6)   “Betty” Young Gravy

Betty by Young Gravy is fun audio to vibe and dance to. This exciting audio lets users show off their dances and this audio has been used over a million times on TikTok!

7)  Material Girl (Saucy Santana)

Are you a material girl, well then you don’t want to skip over this sound! The audio Material Girl from Saucy Santana has gone viral on TikTok, where creators show off their bougie purchases!      

8)  “POP!” IM NAYEON

This viral sound comes all the way from South Korea and has been used on TikTok over a million times. Pop by IM Nayeon is a cute, upbeat audio where creators follow this fun dance that only includes your hands. Don’t miss out on the fun dance!

9)  “Vegas” Doja Cat

“You ain’t nothin’ but a hound dog!” This spin on the famous Elvis Presley song was hard to scroll over. Vegas by Doja Cat is not only a trendy audio on TikTok but a well-known song that is from the new Elvis movie, which has become a huge success. This fresh, funky sound is being used across fashion, lifestyles, and pretty much every category you can think of. “Elvis has left the room!”

10)  Teenage DirtBag Sped Up (and She Doesn’t Give a Damn About Me)

Did you have a wild side when you were in your teen years? Then you don’t want to miss this fun audio! The audio Teenage DirtBag- Sped Up (and She Doesn’t Give a Damn About Me) has been used by creators and celebrities to share their most embarrassing and wild times when they were a teen.

Need TikTok Marketing Services?

As you can see we’ve done our fair share of research when it comes to finding the best TikTok trends. Our team of influencer marketing experts has years of experience tracking trends like the ones above to help brands and creators get a leg up on the competition. If you are looking to grow your brand contact our experts today and find out how our knowledge can help you achieve your influencer dreams!

The post The 10 Best TikTok Sound Trends for Growth in 2022 appeared first on Today's Business.

Who are the best San Francisco influencers?

1)  Kate Ogata

Kate Ogata is a fashionista that has an eye for the newest trends. She is also an art director and has her own blog, The Fancy Pants Report, where she shares outfits of the day regularly. If you love fashion and food, then you should definitely check out Kate’s page!

2)  Aleksandra Zee

This talented woodwork influencer creates and designs different woodwork and accents. Aleksandra Zee is not only very skillful but she regularly shares photos with her 119k followers on Instagram of her unique wood creations. A great influencer for new residents to get home décor inspiration!!

3) Heidi Swanson

Are you looking for the next best recipe to use, then this is an influencer you don’t want to miss. Heidi Swanson is a cookbook author of many books such as “Super Natural Cooking,” “Near and Far Recipes Inspired Home and Travel”, and so much more! San Francisco is a city full of great food but if you’re a new resident looking to cook something amazing Heidi is the San Francisco influencer for you to follow!

4)  Hee Jin Lee

Hee Jin Lee is a true San Francisco aficionado who documents her daily activities, food recipes, travel, and adorable animals!  She has a popular TikTok account where she posts different types of foods, whether it’s Mom’s dumplings,  sushi or desserts, Hee shows it all!

5)  Nik Sharma 

Nik Sharma is an incredibly accomplished influencer and author noted by his 2-time appearance as a James Beard finalist for his works The Flavor Equation and Season. This talented creator shares delicious, healthy recipes that are not only tasty but perfect for any occasion!

6)  Coconut Rice Bear

This four-legged cutie has become popular on Instagram with over 457k followers! Coconut Rice Bear is a white samoyed dog who shares her daily routine which includes, napping, walking, cuddling and so much more. She even has her own merch store and  TikTok account!

7)  Adrienne Young

This travel influencer always has the trendiest and cutest outfits for each occasion. Adrienne Young is a San Francisco based influencer who shares and captures captivating travel pictures of her adventures. Great for those looking for new, cool locations in and around the golden gate city!

8)  Jenn Yee

If you’re a pastry lover then you’re going to love the next person on our list, Jenn Yee. Jenn shares her love for pastries through mouth-watering videos and pictures. Whether it’s the trendy croissant cereal or delicious pumpkin cake, Jenn covers all the latest bakery trends!

9)  Kelly Huibregtse (@asideofsweet)

This influencer is a full-time NICU doctor and digital creator that shares content on travel, remodeling homes, and food.  Kelly is San Francisco based and has her own Youtube channel where she offers different recipes and DIY instructions to make the most aesthetic display for guests to come over!

10)  Katie Newburn

This influencer shows her love of photography by taking captivating photos of food,  her farm, and her lifestyle. Katie Newburn documents her life and daily activities throughout San Francisco + Oregon and shares it with her 73,000+ followers.

Need Influencer Marketing Services in San Francisco?

Today’s Business is a multi-channel digital marketing agency with a decade of experience at our backs. Our team of experts has meticulously studied how to succeed in today’s fast-paced digital environment. Our influencer marketing team has worked with creators like Paige Spiranac, Ryan Daly, and John Shackleton in partnership with some of our top brands in various industries, including food, fashion, and fitness, to create a mutually beneficial relationship. If you are wondering how to grow your brand or further monetize your page contact our team of experts today!

The post The 10 Best San Francisco Influencers appeared first on Today's Business.

What are the Best CrossFit Sites Online?

CrossFit is more than just a form of exercise, it is a community that is built on like-minded people focused on bettering themselves through rigorous full-body workouts that improve the body as well as the mind. Whether you are a beginner looking to join the CrossFit community or an experienced athlete looking to find new resources to take your workouts up a notch we’ve got you covered. We scoured the web to find quality CrossFit blogs that offer relevant information on everything from workouts and nutrition to mental well-being and community events. Check out our top picks for the best CrossFit blogs on the internet below.

1) Invictus Fitness

Invictus Fitness is a leading CrossFit affiliate gym and online training provider located in San Diego, California. The Invictus blog offers an array of resources for everyone from beginners to athletes looking to improve their fitness levels. The website covers topics such as nutrition, workout programming, recovery tips, Olympic lifting techniques, and more. Additionally, their podcast features exclusive interviews with experts from all sorts of backgrounds discussing their training habits and experiences. Invictus provides readers with everything they need to know about CrossFit while also providing valuable insight into how elite athletes train for success. Check out their holiday gift guide as a great introduction to their site over the holiday season!

2) BoxLife Magazine

BoxLife Magazine is the premier online magazine for CrossFit athletes, coaches, and practitioners. The website covers all aspects of CrossFit from news, to supplement reviews, and training advice to optimize your results. BoxLife is constantly updating its catalog so you can be sure you remain up to date on the latest industry stories, trends, and research so you always remain in the know. We love their 2016 holiday gift guide, which was updated for 2022 and is definitely worth a look if you know a CrossFitter this holiday season. Check out BoxLife for the latest CrossFit information.

3) Boxletes

Boxlets website offers a simple design with great information on all things CrossFit. They are a great resource for finding quality CrossFit gyms around the globe and also offer gear reviews so you can rest assured that you are always buying the best jump rope, kettlebell, or gym bags around. Their simple website design makes it easy to navigate and find exactly the information you are looking for. We highly recommend Boxletes as one of the best CrossFit blogs around. Be sure to check out their best CrossFit jump rope gear review when you visit!  

4)  CrossFit Rebuild

CrossFit Rebuild is an online fitness blog dedicated to providing helpful fitness advice and inspiring stories from the CrossFit community. Founded on the belief that functional fitness is an essential part of health, CrossFit Rebuild offers training programs for all levels of CrossFit enthusiasts Their blog is a great way to gain industry insight, program overviews, and general health advice for all ages. We especially like their article on if you can target fat loss. Whether you’re a CrossFit veteran or beginner be sure to check out CrossFit Rebuild!

5) Driven Mind

Driven Mind is another site that has its roots in CrossFit training programs and coaching. This makes them not only a great resource for CrossFit athletes in need of a new program or coach but also gives them a high-level expert overview for each of their blogs. Their years of experience and dedication to quality content means they can relate to their readers with trustworthy content in a way most other blogs can’t. Check out their story on how to overcome your fears while training to get a feel for their content and take your training to the next level.

6) Four Barrel Fitness

Four Barrel Fitness is a CrossFit training and coaching brand focused on creating the most well-rounded athletes possible with a holistic training approach focusing on training the mind and the body simultaneously to improve the lives of their clients. Their blog is centered around building a community, one of their 5 core values while giving practical tips on performance improvement and nutrition. Check out their athlete nutrition resources post for assistance on how to properly fuel your active lifestyle.

7) Foundation CrossFit

Foundation CrossFit is a great resource for those who are just starting to practice CrossFit or long-time athletes looking to change up their training. Their blog gives workout routines with accompanying Youtube videos to ensure proper form and help make you feel like a part of their community. Memberships to their training program are also listed on their site if you are looking for more in-depth coaching.

8) CrossFit Tyler

CrossFit Tyler is more than just a blog site, it is a full-fledged community of CrossFit athletes inclusive to all ages and body types. The blog itself primarily focuses on WOD’s or workouts of the day so whether or not you are a member of the gym you can still get quality training information to fuel new and exciting workouts. If you’re looking for a new and inclusive CrossFit destination check out CrossFit Tyler!

9) CrossFit Ambition

CrossFit Ambition has long-standing roots in Rochester and has expanded through the years from a 2-car garage start-up to a 4500-square-foot location, one of the most prominent gyms in Rochester New York. Whether or not you are based near their facilities, CFA still has resources online that are useful to those of all levels. Their workouts of the day are a great way to vary your training and joining challenges setup by CFA to help build a sense of community and build athletes motivation. Be sure to give them a look and see how CFA can be a part of your training routine. 

11) CrossFit Albuquerque

CrossFit Albuquerque is the last on our list but certainly not the least. If you live in the area CA is a great in-person gym option to up your training. If not, their online workouts of the day are a great place to start learning CrossFit or differentiate your training if you are an experienced athlete. Check out their site for new challenges and daily workout routines and enter into a community of all levels of CrossFit athletes and expert trainers.

Need Digital Marketing Services for an Athletic Clothing Brand?

Growing an audience is challenging even with a community as tight-knit as the CrossFit community. If you are a CrossFit or athletic site looking to increase your engagement, brand reviews and partnerships are a great way to do so. Today’s Business is a leading digital marketing company and affiliate marketing expert. We work with brands like Wolaco, VShred Threads, and State and Liberty to increase their audience and build brand awareness. Check out our full site to see our range of services and how we can best benefit your business. If you are looking to join our affiliate network click here.

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If you have someone on your shopping list who is a big lacrosse player or fan then you’ve come to the right place. Our Today’s Business family is very involved in the lacrosse community so we often find ourselves looking for cool gifts for lacrosse players. We’ve learned that shopping for lacrosse players can be difficult so we compiled a list of top lacrosse gift ideas to make it easy for you. Below you’ll find some of the best gifts for lacrosse players and fans in 2022.

What are the best gifts for lacrosse players this year?

Best Overall Gift: Brave Heartz NFT

• Includes amazing personal experiences with the world’s best pro lacrosse players
• Rare collectible
• Will increase in value over time

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Best Cleats: New Balance FreezeLX v4 LE

• Unisex
• Light & Comfortable
• Unique style

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Best Compression Shorts for Lax Players: WOLACO North Moore Short

• Durable
• Comfortable
• Includes compression pockets

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Best Lacrosse Head: Warrior Evo QX2-O Unstrung Head

• Built for elusive ball carriers
• Less drag on groundballs
• Meets all league specifications

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Best Sunglasses: Tomahawk Shades

• Sleek
• Stylish
• Affordable

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Best Coat: State & Liberty Down Puffer Coat

• Athletic Fit
• Warm
• Stylish

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Best for Lacrosse Coach: Mugsy Chinos

• Superior comfort
• Classy and clean look
• Multiple styles

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Best for Indoor Lacrosse Player: Nike Alpha Huarache 8 Pro Turf Lacrosse Cleats

• Great traction
• Very comfortable
• Clean look

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#1 Best Overall Gift: Brave Heartz NFT

Imagine buying a rare trading card that grew in value over time and also gave you the ability to meet with the pro athlete on the card. Now stop imagining, welcome to 2022 where the power of non-fungible tokens (NFTs) are bringing pro athletes and fans closer than ever before. The Brave Heartz Lacrosse Club is a revolutionary digital collectible started by professional lacrosse players Grant Ament and Rob Pannell. By purchasing one of their NFTs, owners receive:

• Rare limited edition digital collectible
• Signed platinum trading card
• Free subscription to the Attack Academy
• Access to virtual mentoring sessions with the pros
• Tickets to a game and a meet and greet with the pros

There is nothing else that exists like this in the lacrosse world. This truly is the best possible gift you can get for a lacrosse player or fan!

#2 Best Cleats: New Balance FreezeLX v4 LE

One thing all lacrosse players need is a nice pair of cleats. The New Balance FreezeLX v4 LE cleats are the newest and most stylish lacrosse cleats on the market right now. These lightweight cleats will have you moving up and down the field with ease. Everyone knows the line “look good, feel good, play good” and with the beautiful design of these cleats you will do just that. These cleats were an easy number 2 spot for the list as these will make any lacrosse player smile when opening up this gift.

#3 Best Compression Shorts for Lax Players: WOLACO North Moore Short

There’s nothing worse than a pair of low quality compression shorts. So get the lacrosse player in your life a pair of compressions that are built to last. WOLACO’s North Moore compression shorts were designed by a former Harvard lacrosse player and solve a lot of the issues that can be found with compression shorts. These shorts are thick and durable which allows them to maintain their quality even after rigourous use and washes. They are very snug yet quite comfortable at the same time which is a huge advantage. Finally, these compression shorts are great off the field for workouts as they have patented sweatproof compression pockets that hold your phone, keys, and other essentials. Lacrosse players are always cycling through compression shorts so get them a pair from WOLACO that they’ll love and that will last.

#4 Best Lacrosse Head: Warrior Evo QX2-O Unstrung Head

Warrior’s new Evo QX2-O is the real deal. This is a lightweight and very well designed head that will allow you to sling the ball like never ball. A lot of the pros are using this head so there’s no doubt it will be beloved by the lax star in your life.

#5 Best Lacrosse Sunglasses: Tomahawk Shades

Lacrosse players aren’t always on the field and when they’re off the field looking good and feeling good is important to lax players. Whether throwing some wall ball or boarding the bus to a game you’ll need a nice pair of shades to block the sun (and the haters). Tomahawk Shades sport sunglasses are perfect for any occasion. Tomahawk is a brand that was established within the lacrosse community and has some of the biggest lacrosse players in the world (Kyle Harrison and Chris Hogan) as co-owners. These shades are a great gift or stocking stuffer and will be loved by any lacrosse fans.

#6 Best Coat for Lacrosse Players: State & Liberty Down Puffer Coat

Most lacrosse seasons start in February and in a lot of places it is still very cold. Stay warm pre and post game with the State & Liberty Down Puffer Coat. This coat is made for athletes as it utilizes State & Liberty’s famous stretchy fabrics and is designed with an athletic build in mind. This coat is great for both lacrosse players and coaches who are located in cold environments.                        

#7 Best for Lacrosse Coach: Mugsy Jeans

Every lacrosse coach needs a nice pair of khaki pants for gameday. Mugsy’s khaki colored chinos are built for the modern lacrosse coach. They use stretchy flexible fabrics that are guaranteed to be the most comfortable pants you’ve ever worn. If you need to look professional while also being able to hop in a drill and demonstrate proper form you’ll have no problem getting it done in the Belmont chinos by Mugsy.

#8 Best for Indoor Lacrosse Player: Nike Alpha Huarache 8 Pro Turf Lacrosse Cleats

Indoor lacrosse players will absolutely love these Nike turf cleats. The outsoles of these are designed specifically to be worn on indoor turf; the design is excellent. They’re different than your traditional outdoor cleat which usually have hard plastic spikes structured along the edges. These are built with a crisscross rubber mold on the edges and sharper rubber pegs positioned throughout the center of the cleat. I found that this creates for great traction while maintaining a high level of comfort. You can find these along with a plethora of other great lacrosse products at SportStop.com.

Common Questions About Gifts for Lacrosse Players

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It’s officially tailgate season! There’s nothing better than a Saturday or Sunday in the fall grilling up with friends and family and getting ready to watch sports. If you’re a tailgater you know that having the right outfit is key to having the best gameday experience. We’ve outlined some of our favorite picks for tailgate season from underwear, outerwear, and everything in between. Check out our list to find the top picks of tailgate apparel for 2022.

What are the best tailgating apparel items for men this year?

Best Team Branded: FOCO Hoodeez

• Available for most NFL, NCAA, NHL, and MLB Teams
• Reversible & Super Comfortable
• One-Size Fits All

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Best Coat: State & Liberty Light Blue Herringbone Overcoat

• Lightweight
• Extremely Warm
• Stretch Fit

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Best Underwear: WOLACO Fulton Pant

• Comfortable
• Thick & Warm
• Moisture wicking fabric

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Best Jeans: Mugsy

• Most comfortable jeans you’ll ever wear
• Perfect fit
• Tons of styles

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Best Casual Shirt: Flag & Anthem Madeflex Plaid Icon Shirt

• Tailored fit
• Built-in Stretch
• Easy Care

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Best Sneakers: New Republic Kurt Leather Sneaker

• Classic, sharp look
• Very comfortable
• Easy to clean

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Best Sunglasses: Tomahawk Shades The Pack Leaders

• Quality construction
• Unique and appealing style
• Great warranty

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#1 Best Team Apparel: FOCO’s Hoodeez

When it comes to team-branded merchandise, FOCO takes the crown. In particular, it’s their Hoodeez product that is the item to have this year for tailgate season. Their Hoodeez are one size fits all and are super comfortable. Some say it feels like you are wearing living in a cloud when you are wearing the FOCO Hoodeez. Their Hoodeez are also reversible and come in multiple different styles from big logo, camo, and more!

#2 Best Coat: State & Liberty Overcoat

A nice overcoat is a tailgate staple. Whether you’re rocking your favorite team’s hoodie or a long sleeve tee shirt this coat will look great over the top. It’s lightweight, has stretch-fit fabrics, and will keep you warm all game. State & Liberty was founded by athletes so they keep tailgate season in mind with all of their great products!

#3 Best Underwear: WOLACO Compression Leggings

If you’re in a cold weather area then odds are you own a couple of pairs of long underwear or “long johns” as some call them. But you may not be familiar with WOLACO’s compression leggings. If you haven’t heard of them you definitely need to check them out. Their compression leggings are relatively thick and definitely will keep you warm throughout a long snowy game. However, they’re also incredibly comfortable and moisture wicking so if you do go somewhere warm and are bundled up at least you won’t be sitting in sweat. The beauty of this product is its versatility as well. They’re great for tailgates but also can be worn for training and running sessions any time of the year!

#4 Best Jeans: Mugsy Jeans

Comfort is key at any sporting event. But you don’t always want to sacrifice style for comfort. Good thing for you Mugsy provides the best of both worlds with their stretch-fit jeans. Mugsy’s jeans are perfect because they aren’t necessarily slim-fit jeans but they surely are not baggy at all. They created jeans that deliver great fit, comfort, and style. They have tons of color options so you can find the pattern that pairs well with your team colors easily.

#5 Best Collared Shirt: Flag & Anthem

If you got club level seats or are in a corporate box you might need to take your tailgate outfit up a notch with a collared shirt. Flag & Anthem’s Madeflex shirt is a great option. This shirt fits like a glove and has built-in stretch as well as moisture-wicking properties. If you’re looking for a crisp tailgate shirt then check these guys out!

#6 Best Sneakers: New Republic

The Kurt Leather Sneaker by New Republic is an absolute classic pair of shoes. No matter what team you support these all-white sneakers will go perfectly with any color combination. They are super comfortable so if you are standing and cheering all game that won’t be an issue on your feet. Lastly, we know it gets dirty out there but despite these being all white they’re actually super easy to clean. After a long gameday simply wipe these down with a wet rag and you are all set for your next outing!                                

#7 Best Sunglasses: Tomahawk Shades

Having a nice pair of sunglasses is essential during tailgate season. When you’re outside all day it’s important to keep your eyes protected from UV rays. Not to mention the great style they can bring to any outfit. We really like the sunglasses from our friends at Tomahawk Shades. All of their sunglasses are sturdy and built to last. Plus, they have countless styles so you’re bound to find a pair that fits well to your face. Finally, they have one of the best warranty policies we’ve seen where they replace lost or broken shades at a fraction of the cost. This is clutch for those days where your sunglasses somehow disappeared!

Common Questions About Men’s Tailgate Apparel

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Our team at Today’s Business has been working with influencers since 2011. We have performed numerous influencer marketing campaigns and activations over the last decade with many of them focused in the Miami area. Through our experience, we believe the list below outlines some of the best influencers in Miami!

Who are the best Miami influencers?

1) Marc Megna

This fitness influencer shows his followers his intense workouts with inspiring messages to never give up! Marc Megna is the co-owner of Anatomy, a wellness and fitness facility that is home to some of the biggest celebrities and influencers in the world.  He is also the author of “Dream Big Never Quit”!

2) Marc Roberts 

Marc Roberts is an entrepreneur who has co-created multi-billion dollar projects in real estate. He is based in Miami and was the first person to make a sports management company public! This real estate mogul is also the co-founder of the hottest nightclub, E11EVEN Miami, and Miami World Center! When it comes to business in Miami, there’s nobody more influential than Marc Roberts.

3) Melanie Tillbrook

Melanie Tillbrook is the founder of Posh Production and Events, a marketing agency. This entrepreneur is based in Miami and is a model who shares snaps of her fitness routines with her followers!

4) Jozie Schroder

“This is not a democracy, it’s a cheerocracy”! Jozie Schroder is a Miami Dolphins NFL Cheerleader and an alum of the Miami Hurricanettes Dance team. Not only is she a proud cheerleader, but she is a correspondent for the media website, Celeb Secrets!

5) Ingrid Schneider

This Brazilian model captures captivating backdrop images on Instagram. Ingrid Schneider, a fashion model based in Miami, includes snaps of her posing in trendy bikinis or with her adorable four-legged friend, who is always ready to take pictures!

6) Corinth Suarez

If you love fashion and are looking for some inspiration, then this influencer is perfect for you to follow. Corinth Suarez is a fashion and beauty influencer who is a proud Filipina based in Miami. She likes to keep her style chic, and minimalist, and to spice it up she adds vibrant colors to her outfits!     

7) Ria Michelle

Ria Michelle is a “Trini girl living in Miami Beach.” She is a fashion, beauty, and travel blogger who shares her latest adventures with her followers. Whether it’s fashion week looks or sharing her travels, Ria covers it all! 

8) Anthony Mendez

Do you need a personal trainer, then definitely don’t scroll over this influencer. Anthony Mendez is an entrepreneur who posts motivational videos on Instagram. This fitness coach also has his own podcast, “Sweat it Out”, where he discusses overcoming challenges!    

9) Julian Hernandez-Marks

Julian Hernandez-Marks is a stay-at-home attorney and a dad to his adorable four-legged sons! He has a passion for home renovations and he shows them to his Instagram followers. Julian is also a real Floridian, sharing photos on the beach and sipping his favorite cocktails!     

10) Cindy Prado

This mega-influencer is a model and fitness guru based in Miami. Cindy Prado is known for her appearance in Maxim Magazine.  Whether she is taking a chopper to the Hamptons or is sharing her workout plan, this rising star shares it all!      

11) Cyn Lagos

This influencer has a sharp eye for different angles and finding the perfect photo. Cyn Lagos is a street photographer and graphic designer that captures captivating images of Miami’s streets and documents people’s lives. This busy influencer is also a Skillshare Teacher, an Adobe streamer, and a Google Ambassador!   

12) Alexander Mijares

Alexander Mijares is an artist based in Miami, where he shows his followers his unique artwork! He not only creates artwork but sculptures as well; he recently created a 24’ inch ballerina sculptor! 

13) Dan & Nico

If you’re looking for the next vacation spot with your significant other, then you don’t want to miss this influencer! Dan and Nico are lifestyle creators who share content on travel in English and Spanish. They have a very informative blog where they share their travel experiences.  

14) Mallow Frenchie

This influencer has “big diva energy” and always has a smile! Mallow Frenchie is an adorable French Bulldog who shares photos of his snack time, naps, and fun adventures! This four-legged cutie has a massive following base and has been featured in Forbes and Miami New Times! 

15)  Isabela Rangel Grutman 

Isabela Rangel Grutman is the founder of Rangel, a sustainable clothing brand, and is the Vice President of Style Saves. This model shares content of her iconic fashion outfits, photos with her celebrity friends, and quality time with family.​​       

16)  Christie Ferrari

This influencer is a clinical psychologist and a full-time mom. Christie Ferrari shares content on fashion and mental health. She has a Youtube channel where she gives tips on mental health and helps normalize daily struggles.

17)  Kino MacGregor

“Namaste!” Have you ever tried yoga, or are you looking for a teacher? Well, this influencer is for you! Kino MacGregor is not only a Yoga instructor but an author as well. Her newest book coming out soon is “Act of Love.”    

18) Gaby Zitz

Are you looking to find trendy styles on a budget but don’t know where to start? Then definitely check out this influencer, Gabby Zitz. She has a blog where she links all her fashion outfits to give her followers inspiration!

19) Sam Schnur

Looking for mouthwatering food, then this influencer is one you should follow! Sam Schnur is Miami based and is a lifestyle and culinary influencer who shares delicious food recipes and recommendations. She also shows her journeys to other countries with her followers.

20) Chante Burkett

Chante Burkett is a fashion blogger who shows plus-size fashion! She was Target’s first plus-sized model in their 2015 ad and has worked with other brands such as JCPenny, Sephora, Rebdolls, and so many more! Chante has inspired women who are plus-size models that you don’t need to be a specific body weight to go into modeling.

21) David Grutman

David Grutman is an entrepreneur who owns multiple trendy Miami-based restaurants and nightclubs. Such as the Gekko, Komodo, Swan, The Key Club, Papi Steak, Strawberry Moon, and many more! He was also featured in Rolling Stone Magazine as one of the 50 most influential people in electronic dance music!

Need Influencer Marketing Services?

As you can see we’ve done our fair share of research when it comes to finding the best Miami influencers in multiple industries. We offer everything from fitness to fashion to food influencer agency services. If you need a team of influencer experts and copywriters to help your business succeed online then contact Today’s Business to chat with an influencer marketing expert!

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